Caoimhe

[caoimhewa]

Final submission

#ixd503

Cards

Content

Artwork

Packaging 

Usertesting 

Website research

Website

App research

App

App video

Brand 

Social media

Instagram

[caoimhewa]

Content research

Alongside al of the data I collected last semester, I have gathered other forms of inspiration for the written content of my project. It’s interesting to study these books and understand how they are talking to their audience.

[caoimhewa]

Layout user test

I had wanted to complete this in person with printed cards however this is the best I could do given the circumstances. I did a suer test for the cards with 8 woman from my focus group again. I wanted to gain insight into what they liked and didn't like about the layout of the cards I provided.

It was clear that people liked colour, the symbols were important and there was mixed feelings about the banner. This all helped me decide on  the final two layout options.

It definitely provided some useful insights

[caoimhewa]

Some helpful encouragement cards for the current situation 

[caoimhewa]

Consistency is Key

It has been of my main goals this semester to take everything I learned from creating my artwork last semester to develop art that is consistent, magical, dreamlike, beautiful and captivating. I think i am very nearly there minus a few tweaks!

I have learned a lot about content creation and the process of bringing a vision to life. 

[caoimhewa]

Artwork development for “Break up your problem”

[caoimhewa]

Artwork development for ‘Meditate”

[caoimhewa]

Artwork development for “Bath time”

[caoimhewa]

Card content

What I am looking at now is the break down of the cards from a high point of view:

If you were to describe the point of the cards in one sentence what is it?

Why would I buy your cards?

What kind of state would someone be in when they 1. purchase or 2. use them

When they pick a card, are they asking for guidance?

If so, then you could use the tone of speaking to someone who has picked up a card looking for guidance in a situation of uncertainty

Is it immediate and present tense?

This is how I planned on improving and developing the writing for the project. I wanted to make all of these things clearer. It is important that the writing and the artwork work in Harmony. This is something I had hoped to achieve further into my project.

[caoimhewa]

Layouts, as final as they can be right now!

These are the two layouts I have decided on. I cannot move any further with the process as these cannot be printed. 

- One layout has the card name on the front of the card

- The second layout has full artwork and the name on the back.

I had wished to user test these with my focus group to see which one was more effective. 

[caoimhewa]

Exploring words to sum-up the cards. 

It’s important that the heading of the card deck sums up the purpose to eh deck itself. I want this to be short but to get the right message across.

[caoimhewa]

Brand development

[caoimhewa]

They’ve come alone way!

It’s amazing to look back at your process and see what you have managed to create in under 7 months. I do believe there more tweaks and finishing touches i want t make to these cards in the future but for know I am pretty proud of what I have produced and learnt!

[caoimhewa]

Instagram

This is going to be my main social media platform. I decided to star tit off with a big post with my logo  followed by the card deck and some artwork. This will shortly be followed by the app announcement.  

Avery consistent vibe to my other social media platforms.

[caoimhewa]

Again you can see that this is very similar to the twitter layout. This is to push the brand and make it very recognisable.  I am sticking with relaxed pastel colours throughout the brand. 

[caoimhewa]

Twitter

I want all of my social media to be constant. The brand woudl be the profile picture throughout. I also want to to make it clear from the launch fo the product tat there is an app available as well as a card deck. 

[caoimhewa]