Salesforce Tower joins Transamerica Pyramid and Sutro Tower as mythic symbols by Carnaval.com Studios Via Flickr: HOW DOES THIS RELATE TO THE HISTORIC MISSION DISTRICT? Looking historically at degrees of separation, we find that Salesforce CEO Mark Benioff‘s wish to occupy and name the Salesforce Tower saved the teetering Warrior Stadium deal when he allowed his then surplus future 14 acre Mission Bay campus was able to be sold to the relocating Oakland team at the Mission Bay location over the strenuous objections of UCSF’s biotech neighbors. The towering Salesforce building on Mission Street was designed by Pelli Clarke Pelli Architects, whose retro modernist structures (including nearby 540 Mission) achieve a level of exquisite attractiveness rarely found among the dull rectangular modernist structures erected in the downtown since World War II. This tallest building in the Northwest reminds many of both the past and the future with a beautifully proportioned shape similar to a rocket ship as a symbol to the “space age” or our own new millennium age where history will record if humanity came together or perished. The past is referenced as its function as a lighthouse for not only is its “firmly and safely socketed into earth’s bedrock” unlike the tower’s next-door infamous neighbor at 301 Mission Street but the top nine floors will feature changing illumination. missionmerchants.com/historic-mission-streets-rising/
