The Art of Advertising

About: http://about.me/carolweinfeld

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How could we engage consumers? By capturing their attention in an unusual way. Smart move by Pepsi Max UK.

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Ad or film? A bit of both. This spot continues the trend of long videos as ads. Ad agencies are becoming like Hollywood studios.

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Great way to change brand image by engagement and offering gifts to customers

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This ad captures the child's surprise and experience of using LEGO. The parent, buyer of the toys, quickly recognizes his or her child and reflects that some mess could be positive. Nice product angle.

[carolweinfeld]

Great storytelling in this ad. The only quibble would be the distant connection to scotch. However, "extra special" signifies this gentleman and his story. In that respect, the branding works.

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Think differently. Think why not? The results could be amazing.

[carolweinfeld]

Great concept to involve people with the brand and to encourage them to promote it on social media. We need to enter the public's space to make an impact, and to compete against the huge amount of information they receive on personal screens.

[carolweinfeld]

We love how this spot tells a story of giving, whereas most spots talk about what we could get for Christmas. This casts the Kohl's brand in a shining light. Brands should offer gifts to their customers.

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This fun spot shows the importance of great music. We think of the experience of running, which leads to the brand and product.

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We love how this spot embodies the brand, that everyone is an athlete. The humor at the end doesn't hurt.

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Amazing. Pro Infirmis «Because who is perfect?» (by ProInfirmisCH)

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Double A 'Paper Is Paper': Clever and amusing way to advertise paper

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Powerful ad. http://youtu.be/1SlKvH-cNKA

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Fun and a different way to think about travel.

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Creating value for consumers

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How to show the product in a different way - Nice work for Sony by Morihiro Harano

[carolweinfeld]

Great use of technology for engagement. Samsung Galaxy S4: The Smart Phone Line (by adsoftheworldvideos)