We spent the better part of a decade making art and music that we felt was pertinent to our time, environment and society. I wouldn’t trade that for the world, and at the time I truly thought that this music would pay my bills and put food on the table. Unfortunately, although we have a phenomenal fanbase that continues to support us in our absence-hiatus, the current model of streaming and music consumption is not in favor of the artist financially. This is a common trope amongst the streaming music consumer, “It’s a scam, it’s unfair”. Well that is a conversation that goes beyond the scope of this post, because although we aren’t paying the bills with our song streams on Spotify and Tidal, we are reaching a vast audience of listeners we would not have been able to achieve on our own. The struggle of creating for the sake of creation while maintaining a full-time job is kind of the engine of much of our music. I believe that this created some of the nuances in our music, this feeling of not being able to attain financial sustainability, living meagerly from paycheck to paycheck, developing habits, these were all the fuel, the ingredients that simmered into what Castle Pines music became. We are products of our environment, but we are not owned by it.
Its called an album for reason, a photo album is a temporal snap shot of a time frame in a visual medium, and I truly believe that music is the same, albeit in the sonic realm. I have since given up many of my negative habits, the hopelessness and self pity of commiserating and relying on this feeling that music will pay the bills, and I have greeted music as friend, as something that I must do to communicate and interpret the world around me. And I think that is an important lesson I learned from Castle Pines and learning this business… we have drained the blood and life from the arts, we have made them unattainable commodities where only the extremely gifted and talented moguls can operate. We have prepackaged, industrial farm complexed, made formulaic the very thing that has saved many a life. With the ease of access, the instant gratification of every album in lossy digital format is now an afterthought, the tumult and time and agony and ecstasy to create and share sounds has been reduced to clicks and likes… and no livelihood of payment to the creators
Every corner of every society has some form of sonic expression or communal contribution and we all should, out of the very base-level human necessity of needing music, be involved in its creation. We are innately tied to this tribalistic desire to sing, dance and feel rhythm from our very conception to our end when the internal rhythm of our hearts remind our loved ones that they are not perpetual timpani’s.
This isn’t me throwing the cards in and calling it quits, this is me discerning the current situation and adjusting my behavior to meet my own desires, not some unattainable pipe dream, but something real, something tangible, a feeling of wholeness. I recently rediscovered why I fell in love with music to begin with, why I went into debt getting a piece of paper that says my name on in it next to the words “Music industry” from a university. Much like seeing an old friend or family member after years apart, I was thrilled to pick up my guitar again without the expectation of producing something, but rather content in the act of simply creating without the preconceptions of what it should or should not be. Being consumed with an idealization of success can hurt the craft, it can make you a bitter and cold curmudgeon scoffing at the achievements of others. And I am done with that, I want to live fully with gratitude, I want to always create and hear music as a first timer.
Life is notoriously hard, and we have it so good, so much better than so many. And what makes the good moments great? When we can experience art in the moment that greatly enriches and crystallizes events into unforgettable memories. The system in which we use to consume the goods provided by these artists should fairly compensate them, and that is where we are now. Part of our interaction with music is being actively aware and conscious of how we consume it. I was recently contacted by some of the staff over at Consumer Advocate, an organization whose sole purpose is educating the general public consumer on the any options available. I wanted to share their study on music consumption and streaming below, because it helps to know where our dollars go and how we shape the world in which we interact with.
Our friends over at Consumer Advocacy did an extensive study on music consumption via streaming services in 2019. Kind of like locally sourced food for your soul, here is a great breakdown we wanted to share with you all on the best options for consuming music: https://www.consumersadvocate.org/music-streaming-services
And one more article we wanted to share regarding music streams and how much independent artists truly receive in monetary compensation for their works and how one artist, who self released their work must attain a total of 1,000,000 streams a month to pay for a normal mortgage. You can read that article on Alex Leonard
Here: THE “COST OF LIVING” IN SPOTIFY STREAMS
As always remember that CP is for life.