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wallacepolsom
祝日 / Permanent Vacation
Mike Driver
⁂
#extradirty
One Nice Bug Per Day
Origami Around
h
Not today Justin
Stranger Things
ojovivo
I'd rather be in outer space 🛸
Cosmic Funnies
todays bird
Sweet Seals For You, Always
Discoholic 🪩
d e v o n
Janaina Medeiros
2025 on Tumblr: Trends That Defined the Year
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@causevertising
Like Google telling everyone to optimize for mobile, Snapchat pushes advertisiers to shoot in vertical format. Platforms are now deciding and setting the way we create and publish content. We are quickly moving away from the notion that one size fits all and are moving into an era where we need to look closely at each channel and produce bespoke content for each to achieve maximum reach.
Everything else would be foolish and quite frankly lazy.
Click on the link above to read more..
Snickers: You’re not YouTube
Da wartet der Abonnent des YouTube-Channels sehnsüchtig auf das nächste Unboxing-Video auf seinem Lieblingskanal und der YouTuber bekommt nicht mal die Verpackung geöffnet. Auf dem nächsten Channel gibt’s statt der üblichen Beauty-Tipps ein Tutorial, wie man sich doch am besten gehen lassen kann und zum Couch-Potato wird. AMV BBDO inszeniert die Snickers Kampagne “You’re not you when you’re hungry” neu und erreicht mit 13 “How-To” Vloggern in acht verschiedenen Ländern internationale Aufmerksamkeit.
smart DJ
Der smart fortwo electric drive beschleunigt schnell, fährt leise und ist wendig. Drei Vorteile – ein Spiel: smart DJ – der erste fahrbare Plattenspieler der Welt. Auf einer virtuellen Schallplatte dreht der smart seine Runden. Je schneller er fährt, desto schneller pitcht die Musik.
Ziel: Die Fahrgeschwindigkeit auf die Musik abzustimmen, um Lieder zu erraten. Die Nutzung von Musik schafft eine emotionale Verbindung mit einem recht rationalen technischen Feature des smart fortwo electric drive: der stufenlosen Beschleunigung.
Zur Premiere platzierten BBDO Berlin und BBDO Live den smart DJ bei „Schlag den Raab“ und nutzten die Aufmerksamkeit, um das Spiel auf Probefahrt-Events zu verlängern.
The Dancing Traffic Lights von smart
Niemand wartet gerne. Als Vorreiter urbaner Mobilität stellt der Autohersteller smart im Rahmen der „FOR“-Markenkampagne ein urbanes Experiment vor: das Tanzende Ampelmännchen macht das Warten bei Rotphasen zur unterhaltsamen Angelegenheit. Sobald die Fußgängerampel von Grün auf Rot umschaltet, ertönt aus der umgebauten Ampel Musik – und das rote Männchen fängt an, zu tanzen. Der Effekt: statt wie üblich unaufmerksam über die Ampel zu laufen, bleiben die Menschen stehen und schauen zu.
Strategy Corner’s Digital Trends of the Week: April 20th
By Cody Levine, Engagement Planner, BBDO New York
A recap of this week’s digital trends, brought to you by BBDO’s Engagement Planning team. This week features Netflix’s aim at TV, Maker Studios creating a new ABC Family series, and Tumblr introducing a new ad feature.
Read More
Time For CEOs to Hit the "Defrag" Button
By Gregory Roekens, Chief Technology Officer at AMV BBDO
Mobile World Congress 2015
Walking the floors of Fira Europa in Barcelona last week made me realise how much this year’s Mobile World Congress was about everything except the mobile phones.
Read More
Instagram Ads Are Now Clickable and Can Include Image Carousels
This article originally appeared on The Next Web
Instagram is making an important change to the way ads are presented on its platform: you can now click on them.
This only works on the new Carousel ads the platform is unveiling today, however. These ads allow you to swipe left and right to look through an image slideshow, and the links appear below the images.
The company says Carousel ads give make single posts a more flexible option for brands. For example, fashion companies could display many ‘looks’ for a single product, while restaurants could show off the different ingredients that go into the meal.
Read More
Here is a good summary and more highlights from the whole event.
Trending
Don't forget to follow the #mwc15 for all your trending updates from Barcelona.
You drive, I drive. How about we both drive? No more arguments about who's in the driving seat.
Brought to you by mwc.
Working it...
So you might have noticed that I was a bit quiet this afternoon.
That is because I spent most of yesterday and this morning in a "leaning back", comfortable position listening to smart people talking smart stuff. That meant I had my hands and mind free to share some insights.
This afternoon I decided I need to be more "forward" and active and leave the comfort of the theatre (yes they do have free food, coffee, etc) to join the hussle on the floors and mingle with about 100K other compadres to see whats is out there.
That means a lot of walking, talking, queuing and more walking. That also means that I am carrying a lot of brochures, bags, magazines, etc with me. Ergo no hands free...Needless to say that I will never read a single one of these brochours and my collection of free bag packs is not in need of extending either.
I only covered less less then half the space and decided its time to leave the rest for tomorrow because its driving me nuts.
However I got talking and listening to some interesting folks and will share some more details with you when I get back.
Some brands and companies make a huge show here and you can see where the money is.
New mobile devices are around every corner and its hard to figure out the difference between them. They come in all shapes and sizes. But there are also a few new operating systems to go up against IOS and Android (Good Luck with that).
I also listened to a "future technologist" guy (there are many around) but he made a couple of good points which I'd like to share....
The only 2 industries which call their clients users is the technology and the drug industry. Now chew on that for a sec... Who is the addict now :)
He also believes that the word consumer will become a swearword in the future "you're such a fucking consumer..." and that brands should start viewing their "consumers" not as "consumers" anymore but as citizens. Because that is what they really are. Not a product shaped by marketing but shaped by the society we live in. Wise words? You decide.
I am off to see what else this city has to offer and have been invited by our very nice colleagues from Contrapunto, Barcelona tonight. I was told they have a few nice bars in this town....go figure!!!
Hasta la vista, Mobile
Why does GoPro always have the biggest crowds?? Because they are giving away free cameras.....
Some random impressions. Robot bumping!!
Da ist das Ding !!! Sorry this is just for my Dusseldorf colleagues :)
Smart talking by smart people AKQA CTO Ben Jones and Nike CTO Chris Satchel just gave a passionate performance about the way they work and how implemented structural changes in both companies. So here is my take.. Good news for geeks.. you are the new (and old) hipsters. They belive in Art through Code. Nothing new and something this guy(and Google) can tell you more about http://www.aaronkoblin.com/work.html However they really have empowered the geek and made them as creative as the next person..rightly so. Code is beautiful :) Their formula is to mix the teams and keep teams small and agile. Sounds familiar ?? The team always come first, even before the organisation. Furthermore, everthing becomes a product. Everything!! Every app, campaign, push, etc..And every product has an owner and we need to empower these owners and trust them to deliver. No more committees and execs who barge in at the last minute. Trust is essential to the organisation . Again a lot of talk about Context is King. Seems to be an ongoing theme this year and shows tat we have evolved from Content onto another Meta level. Be emotionally aware and add value. We are in a “trust economy” where value builds trust. Work with the cloud and not against it. Use the benefits of fast deploying and testing in a cloud and Mweb environment, Nike sometimes deploys 30-40 updates a day!! Finally every brand experience should be seamless, authentic and consistent - always and on all channels!! So nothing really groundbreaking and new but nevertheless an inspiring and honest talk from them which makes me feel better and shows that we are on the right track as well. Nice one.
Mobile Media Talk summary
So location data is going to explode.
300 Billion data location points are generated per month in the US.
That is 60 points per smartphone user per day… We get it. Its big. So the question here is how do we use this information for marketing, which data points are the relevant ones for your advertising campaign. To much date will kill everything so we have to be able to decipher the right data to drive Joe Bloggs into our store when hie relevancy is tuned up and he is ready. How do we drive that engagement and what are the special datapoints for this client. Also where and how to we close the loop? That is where Beacons or Apple Pay comes in. Only when we can close that loop we will see a massive shift in proximity marketing. It becomes very obvious that this is to much for a “normal" person to handle. This is where programatic media / content buying comes in.
It also becomes clear that we need standards to go by to regulate this location data. This can easily turn creepy and the consumer behaviour can shift against it. So, while this is all imminent and available now we need to find a way to use this data right, define the value foe the consumer and the brand and make sure we do not cross the lines or privacy and intrusion into peoples lives.
