Sep 16, 2013
Marketing is Culture Creation.
And it's also simply good, smart business strategy. But you can't fake it.
Culturesmithing must be intentional and nurtured from the top, down and perceived in the marketplace too.
As we move forward in this new millenium, I am convinced that the happiness of employees will be competitively differentiating, impacting bottom lines and informing corporate valuation.
Check out this @fastcoexist article for insight & nspiration:
(via Why Your Boss Cares If You're Happy | Co.Exist | ideas impact)