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Seven Tested Ways Texting Can Help Your Business [Infographic]

Email, social, search engine marketing, and offline campaigns… can there be any more ways to reach customers? Today's Infographic talks about seven tested ways texting can be used for your small business.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment. The folks at TextMagic say “yes,” and argue that texting (SMS) can be one of the most efficient and effective ways to reach your audience, noting that SMS has open rates of 98% and conversation rates of 45%. While both corporations and small businesses user emails, paid social advertising and other means of search engine marketing to keep their heads above the water, they often forget about the important channel of business texting. Texting shouldn’t be limited to marketing, the company points out in an infographic that highlights seven tested ways texting can be used for small businesses: 1. Sales and marketing campaigns 2. Coupons 3. Order confirmations 4. Appointment reminders 5. Alerts and notifications 6. Staff communication 7. Surveys To see more on how text messaging can be put to use for your business, check out the infographic “7 Tested Ways to Use Texting for small business”: Click to Post

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Successful Steps Using Google Adwords [Infographic]

What is AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Setting up campaigns with Google AdWords can be a daunting task—but it doesn’t have to be.

“I know what you did in your last Marketing campaign, do you?” Before you set up an account, you should know and understand your goals and how AdWords works, but even if you’re already using AdWords and want to get the most out of it, an infographic by WordStream can help. Depending on the competitiveness of the keywords you’re bidding for and the relevance of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads (Click-Through Rate ads). The infographic guides you through 11 steps to make sure you’re using Google AdWords to its fullest potential. Start by setting your goals and knowing your audience, the infographic suggests. For instance, if your audience is the home improvement set, you should know that 45% of home improvement searches on mobile devices are women. Then move into your keyword research, budgeting, and account setup. Also, be sure to implement tracking correctly and continually optimize. The last step? Profit! Click to Post

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Seven SEO Trends 2017 to Keep Up [Infographic]

It’s hard enough for marketers to keep up with email trends and shopping trends, but keep up they must. And one of the most fickle channels marketers need to follow is SEO Trends 2017.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment. We wrote about SEO predictions earlier this year, and now we’re highlighting an infographic by web agency KOL Limited with seven more trends to watch. User intention will be a key focus, the agency predicts, meaning that the context - and not just the keywords - of the user’s search will gain importance. More rich snippets in SERP’s, which means nothing else than all of us have surely witnessed that Google has started showing rich snippets in response to our queries. Google shows results generated by the schema markup or structured data markup. According to a research study, the number of search results showing rich snippets has already doubled in the last two years, and this trend will multiply in the coming years. Structured data markup increases the probability of your website to be featured as a rich answer in SERP’s. The infographic also predicts that brands will revisit the use of HTTPS in their URLs, as that extra S can hide valuable referral data. To see all seven predictions for this year on SEO Trends 2017, check out the infographic. Click to Post

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The Nitty-Gritty of Dirty Data [Infographic]

You know from the adjective that it’s probably not good, but what exactly is “dirty data”?

“I know what you did in your last Marketing campaign, do you?” Simply put, it’s data that has errors or mistakes, or it’s incomplete in some way. And 30% of marketing and sales data is totally unusable, according to an infographic released by Umbel. Dirty data comes at a cost to companies; but, if you’re not a data scientist, how do you even diagnose that you have a problem? Less risqué than Dirty Dancing, less provocative than Dirty Diana—dirty data is something you want to keep away from your company. You know the name that’s it’s probably not good, but what is dirty data? Simply put, it’s data that has errors, mistakes, and is incomplete in some way. And it’s costing you and your company money. Chances are you, or at least someone at your company knows that’s a problem, but more than 90 percent of companies still aren’t keeping their data clean. For marketers and salespeople, that’s 30 percent of data that becomes totally unusable. That comes through in missing emails, duplicate records, and inaccurate (or fake) audience and fan records. That’s a tough pill to swallow for live events like sports and festivals, which already have a tough time knowing fans who aren’t in their database. Not keeping your data clean comes at a cost, but if you’re not a data scientist, how do you even diagnose that you have a problem? Luckily, Umbel’s Data Science team has seen (and cleaned) it all. Our data scientists recently came together to look at how you can diagnose dirty data with some tips on clean up across six areas. Six areas Completeness Uniqueness Consistency Timeliness Validity Accuracy In their discussion, they covered why some things are possible to fix after the fact, but also how you can save yourself headaches down the line with a solid data collection strategy from the very beginning. Beyond the don’ts, they also touched on: Basic principles of ‘Tidy Data’, Common data 'gotchas’, Best practices for getting the most out of data sets. The infographic outlines how the less tech-savvy among us can diagnose dirty data (and avoid it) across six areas. Get started with cleaning up your data with this infographic. Just click or tap to view a larger version: Click to Post

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Marketing Stats Marketers Should Know: Europe [Infographic]

While undeniably several forms of traditional marketing exist, includes print, radio, and television, statistics show that digital marketing is taking over and pinch-hit in terms of popularity and success worldwide. Marketing Stats Marketers should know that more than half of the marketers are spending at least estimated a quarter or 25% of their budgets on retargeting.

“I know what you did in your last Marketing campaign, do you?” Let’s step across the pond today to see how our European counterparts are using performance marketing. First, the basics: performance marketing happens when the advertiser pays only if there are measurable results, such as when a click is made by a prospect or a lead form is filled out. It makes sense that retargeting has long been a tool used to increase the effectiveness of performance marketing. And according to an infographic by AdRoll that is based on a report the retargeting and prospecting company produced, other efforts are seeing decent usage as well. For example, the infographic shows that investment in programmatic advertising increased substantially from 2015 to 2016, meaning that the automation of bidding for keywords is helping marketers maximize their performance marketing efforts. More than half of the marketers is spending at least estimated a quarter of their budgets on retargeting 25% in percentage. In fact, by 2021 it’s projected that most marketing leaders will expend 75% of their total marketing budget on digital marketing rather than traditional marketing. To see more stats about performance marketing from AdRoll’s survey, check the infographics below. Click to Post

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Marketing Automation without Social Media? [Infographic]

Why Social Media is the best thing that happened to Marketing Automation. This platform can be one of your most helpful technologies.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment. Marketo Inc. makes marketing auto. software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies. In 2013, the Inc. 500 rank declined to 367th, www.marketo.com Eloqua is a marketing auto. platform (MAP), now owned by Oracle. This software is used by marketers, primarily B2B marketers, to help automate the lead generation process, https://www.oracle.com/marketingcloud/products/marketing-automation/index.html Act-On is an integrated marketing auto. platform designed to align inbound and outbound marketing campaigns across the customer lifecycle, https://www.act-on.com Pardot, B2B marketing auto. by Salesforce, offers a solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform, www.pardot.com Those platforms allow marketers to score, nurture, and attribute leads, and brands that use platforms on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. But your platform is only as good as the data you put into it, and the infographic suggests that sending data from your website and email campaigns is not enough. Social media data is often siloed, but 84% of CEOs and VPs use social media to make purchasing decisions, according to the infographic, so it’s a channel you don’t want to ignore. To see more reasons to include social data in your marketing automation platform, check out the full infographic. Click to Post

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What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]

Bad news for night owls: Marketing emails content drafted at night contains more mistakes than content drafted during the day, according to findings by Grammarly.

“I know what you did in your last Marketing campaign, do you?” The data folks at the grammar-checking tool analyzed over one billion words in emails and uncovered some interesting data about when mistakes are made. We covered some of these insights earlier this year, and Grammarly produced another infographic, which includes more stats from the study. The early bird gets… the words right? That’s what an analysis of people’s writing habits found, according to an infographic by Grammarly. The analysis looked at over one billion words and determined that those written between 4 AM and 8 AM had fewer errors than those written between 10 PM and 2 AM. It also found that early birds, as well as night owls, make about three times more mistakes in social media posts than they make in emails. So when is a good time to write? Blog posts written between 1 PM and 5 PM had the fewest mistakes, the analysis found. People make an average of 13 mistakes per 100 words typed, and spelling mistakes account for more than half of them, the infographic claims. However, the top mistake concerns the use of apostrophes, followed by a few pairs (not “pears”) of homophones. To see more of Grammarly’s findings, check out the infographic “Draft your marketing emails by day”, you’ll find this very beneficial: Click to Post

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How Content Reaches a Constantly Connected Audience [Infographic]

Remember when we surfed the Internet on a computer or laptop while seated at a desk? It wasn’t that long ago, but times have changed, now we talk about Constantly Connected Audience.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment. Now we consume content wherever we are, whether that’s at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad mobile devices that we carry or wear. Mobile brings a constantly connected mindset, and it’s driving changes in the way we—including our customers—consume content and interact with brands, from voice search to chatbots, and from digital assistants to the Internet of Things (IoT). DNN Software has created an infographic that illustrates stats and figures related to this phenomenon. For instance, the infographic shows that active users of virtual digital assistants are forecast to grow from 390 million (in 2015) to 1.8 billion by the end of 2021. Those digital assistants are driving an increase in voice searches. In 2016, Google announced that 20% of mobile queries are coming from voice searches, according to the infographic. To see more details about emerging technologies that are changing the way content reaches Constantly Connected Audience, check out the infographic: Click to Post

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Tips for Building a Killer Email List [Infographic]

Probably you have heard people in the business world say, “The Money is in the list.” What does this mean? If an email is sent but no one receives it, does it have an impact? What is a Killer Email List?

“I know what you did in your last Marketing campaign, do you?” But what does it really implies when you say “The Money is in the List?.” In all forms of marketing, online marketing via email list is known to be your best form of communication with your clients. Undeniably, this is true despite the attention of any forms of social media gets, it never change the figures shown in studies after studies that the most valuable digital channel is email. Study after study has shown that email beats out every other form of online marketing in terms of ROI. As a matter of fact, a study according to Adobe, email has an ROI of $40 for every $1 spent. That beats organic search and paid search combined! So, If an Email is sent but no one receives it, does it have an impact? Probably not. Which is why building an email list is vital to any marketing program. Email provider Campaigner compiled seven methods you can use to build your email list. For example, give people incentive to opt in, the infographic suggests, citing a statistic that offering a freebie, such as an e-book, can increase email signups more than 200%. Also, remember to integrate your email, social media, and blogging strategies, as the three are connected; success in one channel can help you create more success in the others. To see all seven tips, check out the infographic: Click to Post

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How Engaged Are Fortune 500 CEOs on Social Media 2016? [Infographic]

How digitally engaged are Fortune 500 CEOs? A report from CEO.COM was based on data from an analysis conducted in 2016 of the social media presences of Fortune 500 CEOs on six popular networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment. The report was based on data from an analysis conducted in 2016 of the social media presences of Fortune 500 CEOs on six popular networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube. 2016 has been an interesting year for the leading social media channels as they vie for subscribers and infuencers, to grow advertising revenues. The past year has seen the strategic acquisition of LinkedIn by Microsoft. Meanwhile, YouTube continued to evolve and grow as a streaming video platform, with potential competitors—Facebook Live, LinkedIn Infuencer videos, Twitter’s Periscope—vying to capture users. Despite calls from many social media evangelists for CEOs to increase their use of social media, not much has changed since 2015. While LinkedIn’s Infuencer program seems to be gaining traction with CEOs, and Twitter use is also on the rise, Facebook, Google+, Instagram, and YouTube remain the top choices for corporate marketing teams to present corporate messaging. LinkedIn remains the frst channel CEOs adopt, followed by Twitter. 60% of Fortune 500 CEOs have no social media presence at all, compared to 61% in 2015. There were 75 CEO changes in 2016, and only 29 incoming top. Fully 300 of Fortune 500 CEOs do not have an active public account on any of the six social networks examined. Some 131 CEOs are on one network, 54 are on two networks, 9 are on three networks, 5 are on four networks, and 1 (Expedia CEO Dara Khosrowshahi) is on five networks. LinkedIn’s Infuencer program features some of the most active leaders on social media, such as Microsoft’s Satya Nadella, Salesforce.com’s Marc Beniof, and GM’s Mary Barra, publishing thought-provoking LinkedIn Pulse articles. Facebook, the largest social network, and its subsidiary, Instagram, have few F500 CEO users. For the most part, CEOs on Facebook and Instagram reserve these platforms for personal use, or haven’t been active for years. Apple’s Tim Cook has the most Twitter followers—3.9 million. His following has quickly grown to surpass that of Warren Bufett, Marc Beniof, and other F500 Twitterati. See below a summary of the report in an Infographic. Click to Post

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A Brand Above the Rest Win or Lose new Customers [Infographic]

Three Ways Your Brand’s Visual Identity Can Win (or Lose) New Customers, defining your brand’s visual identity can be one of the most fun - and most challenging - parts of marketing your products or services.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment. How Big Businesses Use Colors to Affect Your Emotions, read more Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads, read more day's infographic, created by Vistaprint Corporate, provides three tips on how to use your brand’s visual identity to attract new customers. A powerful visual identity leaves a lasting impression on customers. In fact, 60% prefer to buy products from companies they’re familiar with.’ But why do some brands create memorable marketing materials, whereas others fall flat? Scientific evidence shows that a strong brand interaction activates areas of the brain associated with reward and self-identification. Here are 3 ways to create a consistent visual identity that leaves the right impression. 1. Catch their eye Use color to grab their attention, the infographic suggests, and explains how various color palettes are associated with specific brand attributes. 2. Make it personal It also suggests using personalization, both online and offline, as well as smart visual elements and A/B testing to set up your website to keep visitors interested. 71% of consumers have received a promotion or branded information that seemed like the company sending it out didn’t understand them as an audience. 3.Make it last You have handed out business cards and fine-tuned your email campaigns, but what happens when prospects visit your website? According to Chartbeat, 55% of them will leave withing 15 seconds. How can you make the experience last? To make sure your website and brand make the grade, check out the full infographic for details. Click to Post

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Objections to Employee Advocacy [Infographic]

Your employees may be your brand’s biggest fans, and taking advantage of their enthusiasm can have benefits for both your brand and the employees, explains an infographic by GaggleAMP, a social media company that specializes in getting employees involved in brand advocacy. Employee advocacy increases brand recognition and trust.

“I know what you did in your last Marketing campaign, do you?” Many marketers, however, still hear management object to the practice, citing concerns that having employees share similar messages will look spammy, or employees are too busy and don’t have time to post on social media. The folks at GaggleAMP address those concerns with data. For example, employees of socially engaged companies are 20% more likely to stay with their companies and 27% more likely to feel optimistic about their company’s future, the infographic explains. Despite all speculations of spammy approach your company still can’t overlook acquiring your biggest “ASSET” your Employee-also be an advocate for the company that can is very substantial and beneficial. An employee advocate can promote the organization’s products and services, or promote the organization as a whole. Whichever way, it can enhance the brand and the company’s reputation too. It still keeps the employees engaged and shows that they are clearly an extension of the company’s existing social media networks than what the company is publicly curating. When an employee advocate promotes the organization, it simply can have the effect improving the employment brand which also can help with future recruiting effort programs. As for metrics, content shared by employees receives eight times more engagement than content shared otherwise. To see more reasons why your brand may want to consider employee advocacy, see the infographic: Click to Post

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Google Algorithm Update Fred [Infographic]

Google keeps search marketers on their toes with frequent updates to its search algorithms. The latest major update, dubbed “Fred,” affected some sites more than others.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment. In this infographic, digital marketing agency 180fusion decodes what that means for marketers. Google Algorithm for search is a hot topic in many ways, it can also be frustrating if you try to understand but can not fulfill the thoughts of Google. For starters, the infographic explains that the update “mostly targets sites with ad-focused content that prioritize revenue above helping the users.” So, sites that use multiple affiliate links, for example, likely registered a downturn in traffic after the update went into effect. It also means that sites that offer valuable content with unobtrusive ads may have had an increase in site traffic, the infographic says. For more details on Fred and who was affected by Google Algorithm update, check out the full infographic.

3 things you can improve your low value affiliate website:

Design your website to be visually appealing for users, not search engine robots. A lot of low value, ad heavy websites are very text heavy, often difficult to navigate and usually follow a typical blog style theme. You can clearly see from the 2 examples above which is designed for humans and which is designed purely to house content and ads. Check your ad ratio to ensure it’s not over the top! With Google removing the limit on Ad Ratio in 2016, this blurred the line for webmasters and made it difficult to really understand what the best ratio may be. It’s difficult to definitively answer this question but we’d recommend that you ask certain questions of your site such as ‘Is it possible to see more than 1 ad when viewing the site/content?’, ‘Is the user intrusively distracted to view or click on the ad over and above your content?’. Remove tag pages if you’re running your site like a blog. Webmasters tend to forget about tag pages and when they do these still tend to get indexed in Google and are offering little to no value at all. There has been some discussions suggesting that removing these tag pages as helped improver and even fully recover traffic since this update.

Frederick “Fred” Flintstone, is the main character of the animated sitcom The Flintstones, which aired during prime-time on ABC during the original series’ run from 1960 to 1966. - Wikipedia Click to Post

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The Future of Search the 3Ps [Infographic]

With the continuing growth of the Internet of Things (Internet-connected devices all around us), voice search has helped the search function move off the computer and mobile screen.

“I know what you did in your last Marketing campaign, do you?” Microsoft and the team at Bing have put together an infographic illustrating their predictions for the future of search. They argue that natural language processing, machine learning, and artificial intelligence will help search become more of each of the following 3Ps: Personal: Consumers expect personalized experiences, and 75% of customers get frustrated when content that is not relevant to their search comes up. The good news is that voice search is becoming increasingly accurate with an all-time low error rate of 5.9%, this sounds promising for the future of search. Pervasive: A whopping 50 billion Internet-connected devices are expected to be in use by 2020, and consumers will want ways to interact and search seamlessly. Predictive: Companies will increasingly rely on search data to help them predict patterns and behaviors in their business. Search is literally breaking out of the box. Once a function that used to be limited to a text box on a specific site has slowly been integrated into more and more of the technologies, devices, and apps we use every day, from phones to gaming consoles. The futuristic spectrum of search is changing the marketing industry in some abrupt and dramatic ways we never thought would be possible. Hence, how it became a major facet of every marketing plan, that every brand administrating bodies wishes they had a crystal ball to tell them its fate. This is why leading experts in search engine optimization for businesses comes to play a very important role and is consistently highly in demand. Marketing isn’t just about the 4Ps anymore: Price, Product, Promotion, and Placement alone. We also might see the potential of the rise digital assistance in searches. As SEO professionals are now closely staring down the barrel of a very long smoking gun, and that gun is held by Alexa, Siri, Cortana and Google’s as yet unnamed assistant persona. Everything in the digital world is shockingly paced. And as of now, we focus on the cards being visible on the table by checking the infographic bellow., “The future of search”. Click to Post

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How to Build a Better Social Marketing Strategy [Infographic]

Social media marketing is inarguably one of the most effective ways to segment and target specific audiences, build brand awareness, and connect with consumers and clients. Before you can do so you better establish a Social Marketing Strategy for your organization.

“I know what you did in your last Marketing campaign, do you?” However, it isn’t without its mysteries, and many business owners and marketers are eager to level-up their strategy and make the most of this valuable channel. That’s where Yeager Marketing’s infographic comes in. It touches on several key points to creating a successful social campaign. According to the infographic, 80% of your audience will read your content title, but only 20% will read the content. The graphic continues with tips on how to improve that ratio, such as how to best use the visual and interactive content. There’s a massive population on social media - including decision makers in technology markets - and the platform is designed for segmentation and targeting. Here are some stats and tips to level-up your social strategy now. If you work 6 hours in your social media management per week it increases your lead generation to up to 66% and improves your search engine rankings to 61%. The statistic shows that more than 3 quarters of your audience will read your title but only less that a quarter reads your content. so grab your customers attention by the help of the power of drive engagement. Social Media is just that. Exactly, Social! it’s a great way in showcasing your personality or culture so to speak and introducing yourself by a locked focus of optimizing your companies profile. Using useful images is very helpful. The audience is always attracted with visuals. Being consistent in posts and updating your website is stepping of your game plan. Monitoring the development of the page and to respond accordingly should always to be watched. Not to neglect the importance of tracking your updates and monitoring results. For more ideas to improve your social marketing savvy, check out the infographic below with the title “Build a Better Social Marketing Strategy”. Click to Post

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10 Snapchat Stats & Fun Facts You Never Knew [Infographic}

In our third infographic this year we want to share some fun facts of our all loved social network Snapchat. We invite you to read about 10 Snapchat stats and fun facts which are fun to read and will be surprise, I promise. “I know what you did in your last Marketing campaign, do you?” 1. An average of 2.5 billion snaps are shared every single day. While not every snap includes an image, more photos are shared each day than on both Instagram and Facebook combined! 2. Before its launch on Google Play in 2012, Snapchat was an Apple exclusive and was called Picaboo! 3. Almost every single person (93%) who has ever used Snapchat has sent a photo of something they were drinking at some time or other. 4. Per capita, Snapchat is more popular in rural areas than in urban ones. 5. Snapchat is preferred overwhelmingly by women, 70%. The only popular social network site to be more heavily dominated by women is Pinterest. 6. Two-thirds of Snapchat users report that they often retake selfies several times before sending to someone they like. 7. Facebook founder Mark Zuckerberg offered first 1 billion, then 3 billion to buy Snapchat. Both offers were refused. 8. Over 70% of all Snapchat users are less than 25. 9. Snapchat Kidz is a family-friendly version of Snapchat that allows them to take pictures and make drawings, but aren’t allowed to add friends or send and receive snaps. 10. Snapchat is extremely popular in Norway. While less than 10% of Americans use Snapchat, it’s used by an estimated 50% of Norwegians! Did you enjoy reading, Snapchat Stats & Fun Facts You Never Knew You Wanted to Know, comment below or share our infographic. Are you already on Snapchat? Click to Post

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