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@cibcomms
Home working has become everyone’s new modus operandi, but what impact will this have on marketing in the construction industry and the channels we consider as part of our campaigns and more specifically media strategy…particularly in the short term? For the purposes of this blog, I’ve examined whether there’s a pattern in the impact lockdown is having on our key industry media's online traffic and digital engagement. via www.cibcomms.co.uk/blog
It’s at this time of the year that we pause and reflect. And what a year it’s been. Era defining? Politically the most divisive? You may have woken up on the 13th December thinking that politics and democracy had won the day. I would argue that it was nothing of the sort, but down to the winning communications formula of the power of three. via www.cibcomms.co.uk/blog
Each year, our Building Information Modelling (BIM) software client holds its annual UK Tekla Awards, which recognise those projects that exhibit real design innovation, pushing the boundaries of structural engineering and BIM. The initiative provides CIB with a great opportunity to develop wide-ranging content for Tekla – from the initial awards announcement, through to technical case study development of the winning entries, feature placement and social media content, ensuring consistent exposure across a prolonged period of time. via www.cibcomms.co.uk/blog
I recently spoke at Changing Communications, a biennial event hosted by CIMCIG, which followed on the back of the Construction Media Index research to update people on some trends within construction communications. I looked into the subject area of information sources and the wide choice of sources, to choose from. An initial observation is that with much of this information now often freely available, as well as paid for, some are complaining of ‘information overload’. Add to this the fact that the quality of the information can differ widely, it is hard to know which information to trust. via www.cibcomms.co.uk/blog
Last month marked the start of an exciting new chapter with our northern team moving to offices in Neston, Cheshire. The northern office has been in existence over a decade now, when I started a whole new chapter in my life; I had just got married, relocated to the north west and started this second branch of CIB. What started as one person in a small serviced office, has evolved into an seven-strong team of experienced PR professionals, strategists, content providers and social media analysts – all passionate about what we do. via www.cibcomms.co.uk/blog
Last month marked the start of an exciting new chapter with our northern team moving to offices in Neston, Cheshire. The northern office has been in existence over a decade now, when I started a whole new chapter in my life; I had just got married, relocated to the north west and started this second branch of CIB. What started as one person in a small serviced office, has evolved into an seven-strong team of experienced PR professionals, strategists, content providers and social media analysts – all passionate about what we do. via www.cibcomms.co.uk/blog
I was recently asked to join the team at Makita at a training day for search and rescue charity S.A.R.A.I.D, to see for myself how the team uses Makita tools in the aftermath of natural disasters like earthquakes, tsunamis and landslides. To make it as realistic as possible, the training session was held at the Fire Service College in the Moreton-In-Marsh – and the S.A.R.A.I.D team really put Makita’s tools to the test. via www.cibcomms.co.uk/blog
I was recently asked to join the team at Makita at a training day for search and rescue charity S.A.R.A.I.D, to see for myself how the team uses Makita tools in the aftermath of natural disasters like earthquakes, tsunamis and landslides. To make it as realistic as possible, the training session was held at the Fire Service College in the Moreton-In-Marsh – and the S.A.R.A.I.D team really put Makita’s tools to the test. via www.cibcomms.co.uk/blog
A recent event arranged for our client Forbo Flooring Systems offered them (and me!) a really interesting insight into the challenges of designing for the private rental sector (PRS). With investment in the UK’s PRS set to soar to £75 Billion by 2025 (and an additional 560,000 households expected to be in private rented accommodation by 2023) Forbo wanted to hear more from designers working in this area. One of the most effective ways to speak to this audience, was to partner with FX magazine and host a Design Seminar. via www.cibcomms.co.uk/blog
Last Thursday (or was it last Thursday?), I made my way to Digital Construction Week at ExCeL London. On the way down to the venue, I had to change at Canning Town station, noting that if I had been there earlier, I would have been stuck watching Extinction Rebellion protestors being pulled off underground trains by angry commuters. On my journey, I happened to be listening to an episode of In Our Time, which was a discussion on H.G Wells The Time Machine. via www.cibcomms.co.uk/blog
I had a really enjoyable and informative night at the recent Pantone Colour Workshop, organised by our client Forbo Flooring Systems. As part of Forbo’s Office segment marketing plan, the company has organised a series of Pantone Colour Workshops across the UK, with the purpose of educating architects, specifiers and interior designers on the future of colour within workplace design. via www.cibcomms.co.uk/blog
When working in PR, one of the key skills is learning how to use content effectively. When you are provided with a piece of content for a client, whether that be a product launch, news story or a case study, it’s all about thinking of how you can get the most out of it and make it work hard, with maximum coverage and returns for your client. After all, if you have a great and effective piece of content, where is the sense in using it just the once and then letting it disappear into the ether, like an abandoned birthday balloon floating away across the sky? via www.cibcomms.co.uk/blog
For many, the idea of influencer marketing seems like a relatively new concept. In fact, it’s a technique that’s nearly as old as marketing itself. Open up any social media platform and within a few minutes you’re guaranteed to find a Z-list celeb hawking a product at you. We’re often asked who the key influencers are within our market and how best to connect with them. But identifying credible influencers in our market isn’t straight forward. The construction industry doesn’t operate like others. via www.cibcomms.co.uk/blog
Over the years we’ve been involved in hundreds of pitches and I’m happy to say we have a fairly good record…winning about one in two on average. Before we agree to a pitch, there’s a number of questions we ask ourselves to establish whether a client or opportunity is right for us. It’s always important to remind yourself as an agency that a pitch is a two-way process. via www.cibcomms.co.uk/blog
I recently made the journey down to London for the 2019 FIREX International exhibition. Held at the London ExCel, FIREX International is Europe’s only dedicated fire-safety event, with over 130 exhibitors and an estimated 18,000 people expected to have attended over the three days. As well as supporting our clients, Isover and Quelfire, who were exhibiting at the show, and hosting a series of editor visits to their stands, a key attraction of FIREX for me was the wide array of industry-led seminars available. via www.cibcomms.co.uk/blog
We recently commissioned a survey asking builders, plumbers, electricians, plasterers, decorators and roofers about a range of topics including where they buy materials, how they find out about new products and the trade magazines and websites they read. We also asked about how they got into the trade and whether they would encourage the next generation to follow them. Over 800 tradespeople completed the survey. via www.cibcomms.co.uk/blog
A new report from the Committee on Climate Change has concluded that if the UK is to meet its environmental targets significant changes must be made to both new and existing housing. via www.cibcomms.co.uk/blog