Nike’s Media Approach
We all know at least a little something about Nike and their advertising decisions in our media. Whether you’ve seen a video of an outraged former customer burning their five-year-old Nike air maxes, or read a tweet from a teammate of Colin Kaepernick, one can only assume that Nike has created an uproar in today’s, media.
A few weeks ago, Nike released an image of Colin Kaepernick, once the starting quarterback for the 49ers, now a popular hot topic for those in the debate on our country and its civil rights and responsibilities. For those of you that are not familiar with Colin, he was the one who knelt for the National Anthem during the NFL team’s opening each week in an attempt to protest civil rights without hostility.
Nike’s image was Colin Kaepernick’s face, with text saying, “Believe in something. Even if it means sacrificing everything.” Frankly, this either pleased his constituents or displeased those who share different opinions. Although the image put Nike in the spotlight, the impact of the topic may have been out of reach for an athletic clothing and apparel manufacturer. They should continue to be active in the media and provide consumers with relevant advertisements, however there is little to no need to involve such tense topics in that aspect of our society. Come on Nike, stay in your place.
https://www.youtube.com/watch?v=-hIc_epqfI0