To-do things to ensure a successful show in Dubai
To-do things to ensure a successful show in Dubai
Dubai is the unofficial hub of exhibitions in the Middle East and North Africa Region. If you are planning to participate in a show in the Middle East chances are it will be held in Dubai.
Participating in an exhibition requires plenty of planning. From managing bookings to handling show coordination and exhibition stands there is a lot on an exhibitor’s plate. To help you at your planning stage we bring you a schedule. This schedule and checklist will make certain you do not miss anything while planning your show in Dubai.
1. Bookings –Once you have shortlisted which show you want to participate in, you shouldn’t waste time or procrastinate booking your booth. Most show organizers open show bookings several months in advance. You can check online when the booking starts and do it in the first few weeks itself. You not only can choose your preferred spot on the fairground but also avail great discounts for early exhibitors.
2. Finalizing a good exhibition stand design company – This is one of the most crucial decisions so take it wisely. Hire a company that takes complete responsibility of your exhibition stands. A company that handles booth designing, production along with logistics and installation and dismantling will save you a good deal of money along with time and efforts.
3. Promotions – Only if you publicize your exhibition participation you can be assured of a quantifiable footfall. Whatever promotional activities you plan on, it is essential that you start them a few months before the show and create a good hype and curiosity around your participation.
4. Handouts and giveaways – If you are planning on handing over marketing literature to your visitors at your exhibition booths, you need to get them ready in bulk weeks in advance. For contests and giveaways as well you need to plan ahead lest you put up a half-baked show. Â
5.Sales Team – Last but not the least, you need to hire a good sales team to represent you at your exhibition stands. It is imperative that you train your team weeks in advance. Give them thorough training about your brand, product and service so that they can pass on the information to your visitors.
When you have these major preparations sorted out, the rest is just cake walk. Just make certain that you handover the responsibility of your show in the right hands.
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