Clinton Pettit @clintonpettit1 - Tumblr Blog

My Slideshow

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My Slideshow

via Make Business with Affiliate

Repostedhttps://makebusinesswithaffiliate.wordpress.com/2016/07/31/my-slideshow/ https://makebusinesswithaffiliate.wordpress.com/

#Make Business with Affiliate #MakeMoneyWithAffiliation #MakeBusiness #AffiliateMoney #Affiliation

This Is A Test Slideshow

via Make Business with Affiliate

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How Successful LinkedIn Bloggers Write Less For More Views

Linkedin marketing tips

Intro one-liner: Brian Cliette tells you the story of how thriving LinkedIn bloggers manage to write less often, and get more views over time. How Successful LinkedIn Bloggers Write Less And Get More Views I’m going to tell you how LinkedIn bloggers like me, write less and get more views than 90% of the other bloggers attempting to get the word out on this platform right now. Gather round.

When I was a child my favorite day at school was ‘show and tell’ day.

I would spend hours deciding what to bring to school and how I was going to explain its incredible importance to the class. Did you ever do that?

Or were you the kid that grabbed your favorite toy, or took the pot plant that your mother gave you – because your older brother got a solid C presenting that same item 3 years before to his class?

[Image 1]

I grew up to become a digital storyteller. Someone who tells stories using all kinds of digital media. One of the platforms I use to tell those stories, is here on LinkedIn.

Being an active LinkedIn blogger has connected me with a ton of other bloggers, and they are all dying to know the ‘secret formula’ to LinkedIn blogging success.

Eventually, they become trapped by the content monster – the only way to keep up their social metrics and engagement is by publishing loads of content, as they have been, day after day.

You know the old adage about ‘quality over quantity.’ Your posts are quality though, right?

But are they quality stories? Well, maybe not – and I’ll explain why this prevents you from building a readership.

The Old Days of Storytelling

Whenever I get asked why LinkedIn bloggers are entangled in this net of never ending content, I use the same analogy. The one about my days at school, during ‘show and tell.’

For many kids, this is the first time they ever have to tell a story to a large audience of distracted, disinterested, short-attention spanned people. The LinkedIn Blog works the same way.

Back in kindergarten, you got 3 types of kids, telling 3 types of story.

• The first kid with his favorite toy, took something he knew a lot about. Sure, he loves that toy but the real reason he is bringing it to school is to show it off. Kid 1 wants to do well, and technically he does. His show and tell presentation is factual, mildly interesting & clear.

• The second kid with the pot plant, doesn’t care what she is showing. She might care about the telling part, and be very good at it – but her lack of real knowledge and passion for the pot plant always shows. Her show and tell presentation is entertaining, but it lacks consistency and substance.

• The third kid was me. The kid that brought along something deeply personal and fascinating to class, and thought long and hard about how to explain it to everyone. I knew my item, I had passion and intimate knowledge of it, and I was full of ideas. My show and tell presentations were always anticipated, because they connected with the class.

[Image 2]

Write Less Often, For The Right Reasons

The LinkedIn bloggers that tend to get the most views for their posts, focus on quality – but they also focus on connection. First and foremost, they are there to share a story with their reader, one that will stick in their mind and bring them back again.

This requires emotional intelligence, passion and strategic planning – something professional LinkedIn bloggers do every day. Their motives are clear. What are yours?

If your motive is to attract attention to your business, you could be making the same mistakes as Kid 1. You need to work on your storytelling and personal connectedness with your readers.

If you have been hired to write for a brand or person that you don’t know much about, then you are Kid 2. You need to spend more time learning the details, to better position your story.

But if you are on the LinkedIn blog to connect and share because of your excitement, not just for the topic you’re speaking about but for the people you are speaking to – then you are Kid 3, like me. Kid 3 doesn’t show but not tell, or tell but lack show, he does it all – for his audience.

And that is how successful LinkedIn bloggers write less and get more views.

Do you identify with any of the 3 kids mentioned in my piece? Start that emotional connection by sharing some of yourself here.

from LinkedLoop.com Linkedin Optimization Services & Linkedin Profile Optimization

How Successful LinkedIn Bloggers Write Less For More Views

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Repostedhttps://linkedloop.wordpress.com/2016/02/21/how-successful-linkedin-bloggers-write-less-for-more-views/ http://linkedloop.com/

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15 LinkedIn Profile Tips To Optimize Your Personal Brand

Brian Cliette gives you 15 direct, easy-to-implement LinkedIn profile tips that will radically improve your personal branding on the platform. 15 LinkedIn Profile Tips To Optimize Your Personal Brand Actionable LinkedIn profile tips will help you optimize your personal brand.

With 396 million LinkedIn users worldwide, your profile is the international resume that will do the most for your career, if you know how to use it. This platform is your face in the business world, so each optimization tactic grows your online value. Here are my 15 actionable tips.

#1: Become an All-Star: Complete your profile right now. A full summary, education, at least 3 skills, 50 connections and your current position is required.

#2: Grab your vanity URL: It’s important for SEO and will help your personal profile rank higher over time. Click ‘customize your public profile URL’ and choose your name.

#3: Find 5 powerful recommendations: Spend some time sourcing 5 powerful recommendations from happy clients and post them to enhance your personal brand.

#4: Add 5-10 of your top skills: Don’t add 20 skills, less than 10 top skills and get more people to endorse those. It looks better, and improves your search viability for those skills.

#5: Keyword optimize your summary: Don’t laden it with keyword phrases, pick a main keyword and stick to a 1% density with three or four variations of that word in your summary.

#6: Create a strong headline: Use keywords indicating what you do, the ‘where’ comes as a secondary concern. These LinkedIn profile tips work, so pick one or two strong terms and use them.

#7: Strategically join 3 groups: It is better to become well-known on 3 major groups, than scarcely known on several. Focus your efforts on the top 3 in your niche.

#8: Customize your links: Don’t just leave the unclickable URL in your summary, use the allotted space and include your personal brand keywords to boost on-profile SEO.

#9: Brand your background image: At 1400X425 pixels this is prime real estate and one of the LinkedIn profile tips that matter. A custom design that reinforces who you are is needed.

#10: Reach out to 3 influencers a week: Gradually build amazing contacts by reaching out to 3 influencers in your field every week. Leverage who you know and who you are.

#11: Use branded media content: Add images, videos and Slideshare presentations displaying your projects, successes and most prominent moments for LinkedIn personal branding success.

#12: Add volunteer experience: We live in the age of helping others, so don’t be afraid to add your experience volunteering to your profile – customers and employers find it valuable.

#13: Help your summary stand out: LinkedIn profile tips like adding symbols, bullets, line breaks and accents to your summary are important for easy scanning and to stand out among heavy text.

#14: Comment in groups with no motives: Use 3 comments a week to discuss your industry, share ideas and indirectly promote your skills without any motive other than to help in groups.

#15: Spend time optimizing your experience: LinkedIn lets you expand on your experience, so spend time speaking about what you have done, where, and how it grew you as a leader, and add keywords!

Use these great LinkedIn profile tips to optimize your personal brand on the business network, and you will quickly see things improve for you in terms of reach, connections and conversions. Finding work or a job on LinkedIn is as easy as streamlining your global resume.

Did I leave out a LinkedIn profile tip that you have used to get ahead? Tell me all about it, or let me know if you disagree with any of the tips stated above.

from LinkedLoop.com Linkedin Optimization Services & Linkedin Profile Optimization

15 LinkedIn Profile Tips To Optimize Your Personal Brand

Repostedhttps://linkedloop.wordpress.com/2016/02/20/15-linkedin-profile-tips-to-optimize-your-personal-brand/ http://linkedloop.com/

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Lessons From Albert Einstein That Will Change The Way You Use LinkedIn

Lessons from Albert Einstein That Will Change the Way you Use Linkedin

Lessons From Albert Einstein That Will Change The Way You Use LinkedIn

“Brian Cliette investigates some hardcore lessons from Albert Einstein that made him reassess the way that he was using LinkedIn. Warning: It may change you too. Lessons From Albert Einstein That Will Change The Way You Use LinkedIn How do you use LinkedIn in your daily life?”

I ask myself this question often, so that I can constantly check that my behaviors are in line with my goals on the platform. As a digital marketer I have always been fascinated by people that have managed to change the world. Few did it as tirelessly, or as well, as Albert Einstein.

The man was the theoretical physicist who created the theory of relativity, a prolific author and philosopher and the greatest mind of the 20th century. Sitting down to write this post, while drinking my morning coffee got me thinking – how would he have used LinkedIn if he was alive?

And an even better question – how would he have succeeded at business on this social platform? Today I’m taking a look at some lessons that Albert Einstein would have taught us about using LinkedIn. Sit back, relax and let’s reassess the LinkedIn uses for business through his eyes.

#1: Learn The Rules, Then Play Better

The first thing Einstein would have done to use LinkedIn correctly, is to understand the parameters of the platform. This is investigation 101, and leads to cutting the fat and tightening up strategies where they are being most effective, right from day one.

Lesson 1: Study the platforms rules, read every prominent book about LinkedIn on the market.

#2: Knowledge Comes From Experience

Einstein would have known that to use LinkedIn to find a job would only be effective if he could convert the information he read in books into knowledge. And knowledge comes from experience, which is a by-product of practical application & testing.

Lesson 2: Convert information learned on LinkedIn into practical knowledge by trying things out.

#3: Always Create Value

In order to create value for himself and his LinkedIn audience, Einstein would have then repeated his tests and investigations until he was pretty sure of potential outcomes for himself, whenever a strategy was needed. That way he could predict the delivery of value to his audience.

Lesson 3: Once knowledge is attained, further investigations will help amplify value delivery.

#4: Make Lots of Mistakes

Einstein was famous for making lots of mistakes, because that is how you learn and grow. Take calculated risks on LinkedIn to see what would happen, and fail a few times. When you use LinkedIn right all the time, you forget that more is learned in the mistakes than in the victories.

Lesson 4: Never be afraid of failure, because the strongest lessons live there.

#5: Perseverance is Priceless

Einstein always said that he was not particularly smart, he just stuck with problems for longer than other people did. This curiosity and determination is what made him great, and you need it for LinkedIn success too. Persevere and your consistency will eventually elevate you to success here.

Lesson 5: Never give up and maintain a regular LinkedIn strategy to eventually see results.

There is no doubt in my mind that Albert Einstein would use LinkedIn as a fertile testing ground for experimentation with impact, connection and conversion. Just by following these simple steps (have you honestly done any of these?) you can significantly escalate your success on LinkedIn.

Do you disagree with what I believe Albert Einstein would do here on LinkedIn? Then tell me and we can chat about it.

from LinkedLoop.com Linkedin Optimization Services & Linkedin Profile Optimization

http://www.linkedloop.com/lessons-from-albert-einstein-that-will-change-the-way-you-use-linkedin/

Repostedhttps://linkedloop.wordpress.com/2016/02/18/lessons-from-albert-einstein-that-will-change-the-way-you-use-linkedin/ http://linkedloop.com/

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Are You A LinkedIn Spammer or Are You Just Networking

Are You A LinkedIn Spammer or Are You Just Networking?

Are you a Linkedin Spammer?

Are You A LinkedIn Spammer or Are You Just Networking?

Are you a LinkedIn spammer without even realizing it?

We have all been there. The pressure is on at work to get results, and you are the person reaching out to prospects on LinkedIn. Your boss wants to see progress. The numbers have to roll in.

Luckily you have a premium account and a network of thousands of connections. But even they don’t seem like enough. Eventually, you start crossing the ethical boundaries of what constitutes ‘spam’ and in an attempt to get results, you tank your brand’s reputation.

In my early days of digital marketing I regularly fell into the ‘LinkedIn spam’ trap because I was ambitious and I wanted to push to see what was possible if I applied myself. These days however, people don’t let you get away with spam. They notice you. They instantly dislike you.

That is why today I’m exploring LinkedIn networking and what REALLY makes someone a spammer on the platform. Check to see if you have crossed any of these ethical contact lines!

The Dictionary & It’s Rules Defined

According to LinkedIn, spam refers to any unsolicited marketing emails that are sent in bulk from a source you do not have a previous relationship with. If the intention is to advertise or secure sales using this method of marketing, then it is considered spam – and LinkedIn hates spam.

Now let’s look at what that means in bullet form:

• You may not send marketing messages in bulk to people you don’t know • You may not send single marketing messages to people you don’t know • You may not send marketing messages to strangers on LinkedIn. Period.

Groups and companies can get away with advertising messages, but personal profiles cannot and should not be engaging in this LinkedIn spammer activity.

But there is more to spamming than this, even.

Location Makes You a Spammer

A LinkedIn email or comment given at the right time, in the right place is helpful – we can all agree on that. If someone has asked for recommendations for excellent digital marketers, then have your say there. The invite has been extended. That same, carefully created message would be considered spam if you sent it to strangers, or posted it in groups where it was unwanted.

• Take a hard look at where you are posting or sending your marketing messages.

Repetition Makes You a Spammer

Someone has asked the community for recommendations on LinkedIn, so you take it as an ‘all-day’ pass and start ‘hounding’ the person for a conversion. LinkedIn spammers, regardless of whether they have been asked to or not, leave more than 1, maybe 2, messages on the day. They should not leave message after message, pushing that individual to acknowledge their pitch.

The truth is that even when you reach out to people you know, if you mail them too many times then yes you are branded a spammer. Reputation damage done.

• Take a hard look at how many times you email or message someone to get business.

Other Forms of Spam Are:

• Including unrelated links in your message • Posting the same message in multiple locations at the same time • Packing your message with links • Disingenuous flattery with a stranger • It feels intrusive and the language is pushy

If you have ever found yourself guilty of any of these, then you have done a stint as a LinkedIn spammer. A fine line exists between ‘just networking’ and trying to solicit business from people. Don’t put your reputation at risk by forgetting that ethical marketing is how you get ahead.

Do you agree that these elements make you a spammer? If not then I’d like to hear about it, so that I can learn a thing or two.

from LinkedLoop.com Linkedin Optimization Services & Linkedin Profile Optimization

Are You A LinkedIn Spammer or Are You Just Networking

Repostedhttps://linkedloop.wordpress.com/2016/02/16/are-you-a-linkedin-spammer-or-are-you-just-networking/ http://linkedloop.com/

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LinkedIn Users Suck at Personality, Yes That Includes YOU!

A lot of LinkedIn users suck at personality.

And this is because many of us are still clinging onto the old school business writing techniques of yesterday, hoping that we will sound professional, employable and smart.

Now, LinkedIn is a business network, but it is also a social media website. If you know anything about content, it’s that stiff, unfriendly, jargon-laden third-person business writing, has no place on any social media platform. Why?

Because of engagement. Yet, every day I have to explain to my digital marketing clients exactly why – as lawyers, doctors, accountants and the like – they cannot use business language on their profiles.

Many of these individuals are stubborn, and will simply not strip away this linguistic façade. As a result, their engagement rates become the equivalent of what happened to the wicked witch when Dorothy touched down in Oz – crushed by competitors.

Personality Is What Draws People In

Did you know that in a large survey of more than 50 brands in the world, a research group discovered that LinkedIn (0.054%) gets much higher engagements rates than even Twitter (0.03%) does?

This is evidence that a brand with good visibility and highly readable content will be able to achieve more socially on LinkedIn than they can on the famous quick-chat platform.

LinkedIn users should take this as a sign that they should be MORE social on the platform, not more business-like. It is personality that is drawing people into social media and prompting them to share, like, comment and engage. Without personality, there is no social media.

The Tightrope Walk Between Professional and Friendly

Definitions for what constitutes success have changed in the business world. It is no longer the most verbose, intelligent sounding person that wins. It is the most honest, authentic and consistently audience-orientated person that gets the engagement.

Why then do LinkedIn users cling to old form business writing? There is a clash between the old generation of ‘business’ and the new millennial generation of ‘business.’ New business online is about evidence, and proving that what you say is true. It’s not only about appearance anymore.

LinkedIn sucks in that it pretends to be all about business, when really it is more about business people connecting and sharing with each other, much like many of the other networks. My point is that we should acknowledge this, and treat it as another platform where engagement is key.

Your Personal Branding Promise

The language that LinkedIn users choose to use on their profiles and in group environments says a lot about who they are. Personal branding is important on LinkedIn. But I want to prompt you to break out of the mold, and let go of that old, stiff language that keeps you from excelling here.

It sends the wrong message. What it says is that you do not understand the platform you are on, or the people you are speaking to. It says that you are stuck in the past, and cannot adjust to the now.

Building your professional reputation will be nearly impossible with an outdated impression casting a long shadow over all the good work you have done.

So today, even if it’s just for 30 minutes – go onto a group and be yourself. Chat to LinkedIn users, for no reason at all. Meet a new friend. Share posts you really find interesting and comment in your own, natural tone of voice. You will quickly see how much better your response rates become.

Are you a pro at showing off your personality on LinkedIn? Then I want to hear from you! Tell me how you last grabbed the attention of your audience below.

from LinkedLoop.com Linkedin Optimization Services & Linkedin Profile Optimization

LinkedIn Users Suck at Personality, Yes That Includes YOU!

Repostedhttps://linkedloop.wordpress.com/2016/02/15/linkedin-users-suck-at-personality-yes-that-includes-you/ http://linkedloop.com/

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We provide the full spectrum services necessary to brand and craft a strong online presence. We will help you take control of your Internet presence and truly represent yourself in a way that inspires, impresses, and builds confidence in your abilities, products, and services.

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