Coca-Cola @cokegurlz - Tumblr Blog

Funny Commercial, Coca-Cola, Producer/Director - Victor Pukhalsky

Fan made commercial that cause quite the amount of controversy.

-Louna

Power of Optimism: An Artwork Celebrating Positive Social Media in the UK

For every negative tweet in 2014, there have been 2.8 positive ones. For every 'ugly' there were six uses of 'beautiful'. For every 'sad', there were five uses of 'happy'. There was only one 'fail' for every 24 times someone wanted a 'win'. Coca-Cola's Reasons To Believe campaign is a celebration of all that's positive in the world today. The British public is overwhelmingly optimistic in their use of social media. Power of Optimism was designed by David Boultbee to give a snapshot of the UK's behaviour on Twitter over the course of one day, to remind people just how many positive thoughts and feelings are being posted every second, and give them a reason to believe in a better world. Find out more about the Coca-Cola #ReasonsToBelieve campaign on Facebook: http://facebook.com/cocacola

-Louna

Coca-Cola Content 2020 Part One

Content Marketing Used By Coca-Cola

WHAT IS CONTENT MARKETING?

Understand your audience (their likes, dislikes, behaviour, personality, etc.)

Understand their content platforms preference (Facebook, Twitter, YouTube, etc.)

Create compelling pieces of content (videos, posts, articles, stories, etc.)

Release relevant pieces of content on appropriate channels (platforms)

Engage consumers in order to have them interact with the content

Coca-Cola recently launched something called Content 2020 effectively taking a leap of faith away from traditional marketing and into content marketing.

Check out the next post for the to videos.

-Louna

Coca-Cola's Content Marketing

The 70/20/10 Plan

Coca Cola’s plan also includes a framework for the type of content that they plan on creating. They call it the 70/20/10 content plan. To sum this concept up:

70%- They plan on 70% of their content to be low risk. By this they mean content that has consistently worked well and achieved results in the past. It doesn’t mean boring and definitely doesn’t mean low quality.

20%- 20% of the content that they produce will spin off from what has worked in the past. It basically means a more detailed, in depth and quality version of the content created for the 70%.

10%- The final 10% of content will be extremely high risk. Completely new ideas and concepts that will often end up being one of two things: Something that worked tremendously well and something that failed terrifically.

-Louna

Coca-Cola's Twitter Page.

The Coca-Cola Facebook Page. Be sure to like them on Facebook!

-Louna

UK Lights Up Coca-Cola Ordered Artwork With Optimism On Social Media

Coca‑Cola has unveiled a unique piece of artwork, Power of Optimism, on London’s Southbank. Power of Optimism is made up of a combination of ten one-metre-squared cubes, five of which are linked to a real-time feed of tweets sent across the UK. These cubes display 20 of the most regularly used positive words on Twitter, including ‘hope’ and ‘proud’, and will light up as they are tweeted throughout the day.

Read the whole article here: http://fandbnews.com/nation-lights-up-coca-cola-commissioned-artwork-with-optimism-on-social-media/

-Louna

#Beverage #Art #Coca‑Cola #SocialMedia

Art Installation Turns Coca-Cola Back Into Pure Drinking Water

Check out this amazing new machine created by Dutch artist Helmut Smits. There’s a glass bottle of Coca-Cola boiling in a beaker of oil. As the sugary drink boils, it slowly yields water vapor that’s then caught in glass piping and transferred into another beaker. In just one day, the machine can convert a bottle of Coke into a glass of clean drinking water.

-Louna

http://www.wired.com/2014/11/art-installation-turns-coca-cola-back-pure-drinking-water/

Coca-Cola Tricks You Need To See To Believe

Shocking experiments done with Coca-Cola presented by BuzzFeed.

-Louna

5 Darkest Coca-Cola Secrets

Presenting Coca-Cola's darkest secrets including it's alcohol and cocaine-infused origins, special government deals and a secret chemical processing plant, alleged attacks on union workers by paramilitary groups in Colombia, the secret origin of Fanta in Germany and a deadly Coke addiction.

-Louna

Did Coca-Cola once contain cocaine?

Recently we found out that Coca-Cola used to contain cocaine. This article talks about the details so check it out!

-Louna

#TheStraightDope #CocaCola #Cocaine #Myth #Truth