When CREDO Action wanted to create a space for their members to begin their own campaigns, they used the ControlShift toolset.
The CREDO team has collected over 60,000 signatures to increase worker safety in factories, mobilized supporters to protect natural resources, and organized a national campaign to reduce gun violence by targeting mayors across the country. Through the ControlShift platform, CREDO Grassroots Action has empowered its members to take action on the issues that they are passionate about.
CREDO finds campaign leaders through three main paths:
The team will often know someone who is passionate about a salient issue and willing to lead a campaign
Because the existing CREDO Action mailing list is well-segmented by issue, the team sends targeted recruiting emails to members that have previously been active on a particular issue
Word of mouth attracts people who feel passionately and just need a platform
Current campaign leaders are often part of the online organizing community so the team does not currently offer trainings to campaign leaders. However, the team does monitor campaigns that are started on the platform and provides basic feedback to particularly salient or popular campaigns.
The CREDO Action team tries to be very lenient when it comes to moderating incoming petitions. Effectively, any progressive campaign, even if it is sloppy, will be published. The campaigns that are highlighted and featured on the front page are more polished and address salient issues.
In order to keep supporters from feeling overwhelmed by emails, the team limits the number of emails that campaign creators can send to petition signers to three per week. The team leaves the content of the email to the discretion of the petition creator, but they moderate and approve every email blast.
The team runs tests on petitions by sending emails to a small target audience, which is usually made up of CREDO Action members that have shown interest in that issue group in the past, and then tracking the progress of the campaign.
Success for the CREDO Action team is measured by two main factors: the number of new people being added to the mailing list and the overall effectiveness of the campaign in terms of building a more progressive world.