Experiment Engine

Conversion Rate Optimization and Multivariate Testing Crowdsourced And Fully Managed by CRO experts.

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When a visitor first lands on your page, they’re already providing insightful data about themselves. Consider factors like user identity, behavior, time of visit, referral source, location, device platform and more to personalize their experience to be more relevant.

Use these personalization tips to create a unique visit our CRO Blog

[alexdesigns]

#3 – Top 10 Ecommerce CRO Tips – Hypothesis

[alexdesigns]

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alexdesigns:

Great eBook by our friend Alex

How we increase Facebook ads conversion by 42%.

Here’s the original Facebook campaign. It’s an automated re-marketing campaign from Yotpo. Someone enters a review and it automatically creates these ads. They do okay, they’re not very good. You don’t want to let that be your only Facebook strategy. You want to come up with a specific #Facebook strategy that’s worked, based on all of your other campaigns. You’ve seen this image before, a few times, and that’s intentional because we’re leveraging what has worked in many other campaigns and then reusing it for our Facebook ads. You can also try different ads, like this. When people click on those Facebook ads, they arrive at a very simple lead generation form that I showed you before. It’s very similar to the 2 step opt in approach that I mentioned before. They arrive at this particular landing page. Because we’re using very, very, targeted Facebook custom audiences, this landing page right here has a 75% conversion rate. No BS, 75%. We immediately started running this campaign in February as well. It immediately started seeing some days with over 600 different leads generated that day.

#smb #smallbiz #leadgen #ecommerce #shopify #bigcommerce #magento #woocommerce #abtesting #digitalmarketing #leadgeneration #saas #facebook #fbads #fb (at AlexDesigns.com )

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The customer journey seems long and complicated. So when a visitor arrives at your shopping cart, it’s important to encourage purchase completion. But there’s a problem – shopping cart abandonment rate is 67%. More than half of your users are likely to leave. Ecommerce companies are missing opportunities to increase sales because they’re not optimizing this crucial step in the sales flow.

Discover how to prevent shopping cart abandonment and generate more eCommerce revenue by constantly testing your checkout pages.

A/B Testing Platform

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We are actively seeking designers, developers and marketers to join our conversion rate optimization team in Austin Texas!

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7 Sure-Fire Tactics to Optimize Your Landing Page Like a CRO Expert via +Ray C. Loyd & +Experiment Engine • Segment Your Value Propositions • Replace Rotating Image Carousels • Use More White Space & Fewer Links • Test Usability Before Launch • Use Directional Cues and • Simple Visuals Align Elements & Content with Goal • Test Privacy Policies on Forms

Find more CRO articles on the Experiment Engine Blog.

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6 Ways To Increase Conversions With Urgency

Published by @luizcent

1. Offer a discount rewarding the behavior of purchasing today 2. Encourage customers to call during customer service hours 3. Use a countdown timer to show when a deal is expiring. 4. Show how much time is left to order with a shipping incentive 5. Draw attention to out of stock or limited stock products 6. Host a weekly or daily deal

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Always be testing. That’s the mantra of the sophisticated online marketer, product manager, or startup CEO. I believe it, Google believes it, and I bet you believe it, too. The problem is, truly continuous A/B testing at the level that helps you out-perform your competitors is really hard to do: it not only takes tools, but also expertise, resources, time and attention—precious resources to any marketer.

This is the problem my co-founder EJ and I set out to solve: how to help companies test more frequently and effectively with limited internal bandwidth. We knew from our experience that even the most sophisticated companies with advanced testing cultures were never quite testing enough.  A/B testing tools are ubiquitous and easy to install, but designers are scarce and fresh ideas even more so. That’s why we built Experiment Engine, our all-in-one solution for conversion optimization. By pairing our A/B testing technology with a marketplace of specialized conversion rate experts, we provide businesses a way to maximize their conversion rates even without a dedicated optimization team. Even better, we’ve started connecting a network of the best conversion rate experts in the world–the geniuses that have run tests for places like Adobe and Amazon–and are creating a brand-new way for them to work when they want, where they want, and prove their skills against their peers.

We spent the last 9 months building our platform, working with our awesome customers, and proving that increasing test frequency and using external expertise for A/B testing drives meaningful results. We’re so excited to see that not only are we helping companies get our 3X as many tests per month, but every single one of our customers have had meaningful conversion rate improvements by testing with the Experiment Engine platform and continue to get those improvements month over month.

That is why I’m so pleased to announce that Experiment Engine has completed our seed financing, which we’ll use to grow our team, advance our platform, and help companies test better. We’re honored to have the support of Founder Collective, Mercury Fund, and the Austin community (hey y’all) in this round, adding to early support from Techstars. We’ve got great investors who really understand our vision, and we’re so excited to have them as part of the Experiment Engine journey.

If you’re excited as we are to make “Always Be Testing” a reality (or just really, really want one of our awesome ‘Come and Test It’ t-shirts)–reach out. We’d love to have you join our team, become one of our conversion experts, or just nerd out over multi-arm bandit tests.

Finally, keep an eye out at this blog for more insights, updates, and testing tips!

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If you enjoy CRO tips sign up for our tips and tidbits newsletter on Conversion Rate Optimization.

Use quantitative and qualitative data to guide tests

Find out what visitors are searching for within your site

Run an A/A test before your A/B test

Don’t forget existence testing

Collect enough samples for statistical significance

Run a test for its entire needed duration

Filter out certain outside influences

Use the proper tool and platform

Continuously run tests to truly optimize

Read them all at Experiment Engine

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Our CEO Claire spent some time with Alex Designs on MarketingOptimization.tv to share some of her favorite CRO tips from Experiment Engine.

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Hypothesis: Gender segmentation on the homepage will increase purchase completions Original: Page features an image of only a woman with focus on the product New version: Page features images segmented by gender

Result: The A/B test failed and overall purchase completions dropped

See all the details about the A/B Test on Experiment Engine

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7 A/B Testing Ideas to Steal for Your Next E-commerce Conversion Experiment

1. A/B Test Your Product Images and Models

2.  A/B Test the Recommendation of Related Products to Customers

3. Test a Right Column, Left Column Swap

4. Test Irregular Shapes for CTA buttons

5. Test Social Login

6. Test a More Prominent Search Bar

7. Test Your Pricing

To get all the juicy detail visit Experiment Engine