Outbound volume per rep is up sharply over the last two years. Reply rates aren't.
Everyone calls this "market fatigue" and moves on. But that explanation skips the more useful question: where is the effort actually going before a reply even has a chance to happen?
In most teams, it's research and admin eating the day β not the actual selling conversations. Which means the bottleneck was never "not enough outbound." It's how much of that outbound is prep versus real, human conversation.
That's the gap CosGen AI SDR was built to close β not by sending more, but by doing the research and drafting automatically, so what's left for your team is the part only they can do.
















