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@createthegroup
ClosetSpace Brings Fashion Inspiration And Recommendations To Your Smartphone
The app, targeting mainly at women, is meant to serve as your centralized fashion hub that helps you with everything related to managing your personal style and finding new things to wear.
Coded to Wear: 3D-printed fashion takes center stage at CES
The practical applications of 3D printing are still being worked out, but last week at CES in Las Vegas 3D Systems showed off how the technology can be used to create fashion pieces that are just as viable as anything you might buy off the rack.
Read the full article here.
A Year In Review: What We Talked About on Facebook in 2014
With 864 million daily active users, and nine million of those in Australia, Facebook seems to know everything about us - right down to what toilet paper we prefer.
For its Year in Review ranking, the company crunched a lot of data about us: From what we are talking about—including our musings about politics and the popular Ice Bucket Challenge— to which Australian places we visited most. And as much as we would like to be hip and edgy, our favourite check-ins stick to the main players such as the Melbourne Cricket Ground and Sydney Opera House.
Read the full article, here.
15 memes that broke the Internet in 2014
Apparently, memes broke the Internet in 2014.
Famous cat stock dropped, but Photoshopping hit an all-time high this year. Major events like the Winter Olympics and World Cup meant billions of people had their eyes set on the same thing, making virality ripe to spread. And everyday people (and lizards) found unexpected Internet fame while we all ¯\_(ツ)_/¯ at Kim Jong-Un.
See the full list here.
The most memorable brand wins and fails of 2014
This year proved once again that the risks of real-time marketing are at least as great as the rewards. Read the full list here.
More Ways to Control What You See in Your News Feed
Facebook's News Feed settings will now show a list of the top people, Pages and Groups that you’ve seen in your News Feed over the past week. You can choose to sort by people, Pages or Groups posts, or see an overall summary. Unfollow any friend, Page or Group if you don’t want to see their stories in your News Feed.
Read the full article here.
6 browser extensions to improve your Facebook experience
Facebook addicts, rejoice — you don't have to be on Facebook to still be on Facebook.
With the help of browser extensions, you can read your News Feed, send messages to friends and post status updates from your browser's toolbar. Extensions can also improve your experience on the Facebook site itself with special tools, such as Photo Zoom, which magnifies any photo your cursor hovers over.
Read the full article here.
"Createthe Group, a leading full service digital agency, continues to demonstrate its unique and holistic approach to delivering value in today’s fragmented digital marketplace by formally integrating Morpheus Media into its current service offering. Effective immediately, Morpheus Media will bear the Createthe Group name."
First Look At 3D Camera App 3DAround
What if you could shoot those cool 360-degree, swivel-around photos you see on ecommerce sites or in The Matrix with just your smartphone? Then you’d be using the 3DAround camera app that launches next month from Dacuda.
Simply hit record, revolve your camera phone or tablet around an object, and 3DAround stitches together all the photos into a 3D image the viewer can spin at will.
Read the full article here.
Facebook's New Rooms App
Last week, Facebook launch Rooms - an iPhone app that lets you create tiny message boards for posting text, photos, and videos. In each room you can create your own username and identity, and post or comment with friends or strangers about anything from minimalist furniture to Kendama or Destiny.
Read the full article here.
Our first Google+ Hangout begins in two hours. Watch our livestream of the event on Tumblr or join us on Google+ to #ShopTheHangout with design director Francesca Amfitheatrof, model Coco Rocha, Anne Slowey of Elle Magazine and Song of Style’s Aimee Song.
Our client, Tiffany & Co., is hosting its first Google+ Hangout today at 12pm EST. Be sure to tune in!
Snapchat's First Ad
Snapchat's first sponsored message arrived Saturday, and it was a video ad from Universal Pictures previewing its movie Ouija. The ad was sent to users' "Recent Updates" feed where messages from friends typically appear.
Read the full article here.
Facebook Launches Hyper-Local Ads
Soon, businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. These new Local Awareness ads will be available for US business owners in a few weeks, and around the globe in the next several months.
Read more about the latest feature here.
Vogue China Embraces the Apple Watch
Becoming a true fashion accessory, Apple watch graced the cover of Vogue China's November issue. Apple is trying to position itself as a fashion-forward wearable tech, nothing their collaboration with multiple industry influencers to help design the device's style.
Read more about the feature here.
A Dive Into Today's Advertising Landscape
Advertising has come a long way since the age of Mad Men. Digital marketing, which was a relatively new practice in the early 2000s, has become increasingly smart and sophisticated in this millennium.
Different forms of advertising — such as native and mobile — are redefining the digital landscape and the way brands engage consumers. An explosion of new devices has caused fragmentation. And data has become an increasingly hot commodity, informing the tactics brands use to reach consumers.
Read the full article here.
Introducing Ello!
Launched by Paul Budnitz in July, new social platform Ello has seen significant growth and press over the past couple of days, likely due to Facebook’s recent change in policy around unverifiable names, driving away a large community of users operating under other names. Sign-up requests have reportedly grown to 31k+ per hour and users joining the platform are greeted with a fairly simple interface.
Ello, with a profile and feed system similar to Twitter and Tumblr, allows users to choose friends to follow and buckets all other users into a “Noise” category. To participate in a conversation, users @reply within a thread, creating a new conversation on a post.
Read more about the emerging platform, here.
