Behavioral Targeting Baltics

@crimtanbaltics

The blog aims to educate and advocate about all things concerning targeted advertising. Articles selected by a Baltic office of global advertising technology company Crimtan. To find out more visit links featured below. #mc_embed_signup{background:#fffff; clear:left; font:12px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ BT Baltics Monthly var vcHost = document.location.protocol == "https:" ? "https:" : "http:"; document.write(unescape("%3Cscript src='" + vcHost + "//www.vcita.com/v/stirnagun/loader.js' type='text/javascript'%3E%3C/script%3E")); Contact Guntis Stirna Set a Meeting or Send a Message

413 posts

Programmatic Has The Highest ROI When It Has A Built-In Measurement Loop

See on Scoop.it - Programmatic Advertising Baltics Programmatic works really well and shows the highest ROI when it has a built-in measurement loop. So that when you’re tagging a conversion page, every time an impression shows up, you have a measurement now of that conversion and that information flows back to your data stack, and your targeting keeps getting smarter because you have that measurement and built-in optimization.

Guntis Stirna's insight:

Built-in measurement loop is what makes programmatic so good. Each conversion improves optimization.

DoubleVerify Expands Mobile In-App Viewability, Adds New Partners

See on Scoop.it - Programmatic Advertising Baltics DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, on Thursday said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, xAd, Pocketmath, and Ubermedia. The goal is to offer brand advertisers more transparency into how their digital ads are being viewed across mobile in-app, mobile Web, and desktop platforms

Guntis Stirna's insight:

Brand safety just got more manageable by adding new partners to Double Verify.

What does the future hold for adblocking and programmatic?

See on Scoop.it - Programmatic Advertising Baltics While it poses a challenge for brands, the adtech world does present them with a lot of opportunities which will test their business skills. A way to restore balance between advertisers, publishers and users is to create a clear understanding of the value exchange. This exchange involves brands understanding what their audience wants to see and making sure that the content used in their adverts is relevant to them. With this understanding, marketers will achieve better transparency and will be able to deliver relevant content, meaning that consumers won’t feel the need to block ads they previously considered irrelevant. If anything, marketers should learn from the ad blocking hype and see this challenge as a great way to actually give consumers information that they want.

Guntis Stirna's insight:

There is no clear technical solution to add blocking. Relevancy (targeting) and creativity is the solution. Who said programmatic is going to kill it?

See on marketingtechnews.net

RTB Continues To Dominate Programmatic Market By Wide Margin

See on Scoop.it - Programmatic Advertising Baltics RTB Continues To Dominate Programmatic Market By Wide Margin. The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit. While that is less total volume than Magna projected in its last update a year ago, the agency continues to see most of the growth coming from the open RTB marketplace, not from other “non-RTB programmatic” forms of trading, including private marketplace deals that many big agencies have been touting as the trend in programmatic trading. See on mediapost.com

Native Ad Tech Builds Design Bridges

See on Scoop.it - Programmatic Advertising Baltics Unbundled Advertiser Assets at Scale Next to necessity, design is what motivates what we do and consume. It is evident in most decisions we make. Design is why you are wearing those clothes. The best programmatic native platforms can take a small number of unbundled assets to build rich, custom units on demand without any intervention on the advertiser’s part.

Guntis Stirna's insight:

Result is no compromised design quality matching publishers style. Triple lift is among few companies providing native inventory in CEE, Baltics included.

See on triplelift.com

Unpacking Header Bidding: The Road Ahead for Programmatic's Top Trend

See on Scoop.it - Programmatic Advertising Baltics Header bidding allows publishers to choose which partners they want to work with. These partners, such asOpenX and AppNexus, each represent a large group of marketers who want to advertise on publishers' websites. With header bidding, everyone bids at once, which often drives up the price and in turn gives publishers more money. At the same time, it gives advertisers a more even shot at the inventory they most want.Header bidding is moving beyond just digital display and into new areas like video, apps. See on adage.com

Location, location, location…and its role in the mobile space

See on Scoop.it - Programmatic Advertising Baltics While geographic location is one valuable piece of information delivered by mobile data, marketers can find out far more about users than simply where they are at a given point in time. Mobile IP data allows marketers to determine connection type, distinguishing between Wi-Fi and cellular networks as well as home or business connections. It also enables them to identify the carrier – useful for advertisers looking to meet specific targeting criteria by delivering messaging to a particular network.

Guntis Stirna's insight:

Read about several other insights and targeting opportunities provided by hyper local geo location.

See on marketingtechnews.net

Problematic Programmatic: Getting to Grips with Pre-Bid Technology

See on Scoop.it - Programmatic Advertising Baltics With pre-bid segments the issue of transparency in RTB has vastly improved and thanks to the addition of key media quality elements in programmatic buying, such as viewability, buyers can now be confident the inventory they are bidding on is far more accurately represented.

Guntis Stirna's insight:

Ask your programmatic partner about what/if any anti fraud measures they apply to RTB. Can they report, for instance, viewability?

See on performancein.com

The global state of programmatic now

See on Scoop.it - Programmatic Advertising Baltics As programmatic continues to grow, marketers are becoming more concerned with its issues. Here are five charts documenting the state of programmatic. See on digiday.com

Tailored to you: Why the future of Digital Marketing is Dynamic Prospecting « Crimtan

In a nutshell, dynamic prospecting is all about finding new, in-market users who have never visited your site. One of the oldest marketing goals is finding prospective customers and delivering ads containing ‘the right product, in the right place at the right time,’ and with the right technology, you can now achieve this by using dynamic creative for prospecting.

See on crimtan.com

The 3 don'ts of programmatic marketing.

While there are many best practices for utilizing this media delivery strategy, there are an equal number of ways to screw it up. Discover key things to avoid.

Don't treat programmatic as simply a way to reduce cost.

Don't think programmatic is right for every client.

Don't buy impressions - buy audiences.

See on feedproxy.google.com

Crimtan shortlisted for Digital Trading Award

London. March 31. The Drum, Britain’s leading source of marketing news, analysis and opinion have announced the finalists of the Digital Trading Awards and Crimtan has been shortlisted in the category for Best Use of Creative.

See on catwalkeditor.com

Playing to the Wrong Metrics Is Hurting Your Business

We’ve all heard the expression, “actions speak louder than words.” That phrase rings especially true in the ad tech space, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change.

Guntis Stirna's insight:

List of core topics and themes that we MUST all be thinking and talking about.

viewability should take priority; every other metric is pointless if it doesn’t follow a viewed ad.

singular-device measurement approach is ineffective, and a shows a complete misalignment between modern consumer behavior and how we track digital advertising success.

industry uses cookie-based measurement, and cookies can’t go into a store and buy something. This leads to digital advertisers focusing on e-commerce, the smaller play.

See on the-makegood.com

The rise of the programmatic agency

Whoever had the best insight would win. That’s a truth that’s proven every time. Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic at the core of every media agency.Programmatically derived insights provide better consumer insights that inform offline and online channel selections, as well as messaging opportunities. As data-driven decisions increase, we envision the end of survey-based research. Nielsen probably does too, which is why it bought eXelate. See on programmaticadvertising.org

Why Isn't YouTube Getting More TV Dollars?

For decades, television has proven itself a reliable driver of scale. But in many cases, the proof is more qualitative than quantitative. Run a lot of TV in a week, see sales go up. Run no TV in a week, sales go down. It must have been the TV that was driving it.Digital video, by contrast, has an opportunity through technology and persistent location data to directly and definitely prove its value in driving offline sales -- beyond panel data, beyond survey work, beyond small-sample local market tests.

See on feeds.mediapost.com

How airlines can use big data for more efficient online targeting

Airlines are no strangers to the use of data, and have been making the most of it for years; segmenting their customer bases and using predictive models to forecast everything from sales and revenue to customer retention. This allows airlines to tailor and customise their promotions and frequent flyer programmes to each audience segment, maximising profits and guaranteeing revenue streams. Nevertheless, the explosion of big data in online advertising is a relatively recent phenomenon, which is yet to be exploited to its full potential by airline marketers.

See on crimtan.com

Four Trends Agencies Need on their Radar for 2015

In a time of increased automation, transparency, and efficiency, agencies have found themselves needing to redefine their role in the industry. Far more than simply running ad campaigns, brand marketers are now relying on their agency partners to drive innovation and to help them understand how to get the best out of the latest technologies. For this reason, it’s essential for agencies to keep abreast of the latest trends and developments in the industry – enabling them to keep their clients ahead of the competition. So what are the key predictions for 2015 that agencies need to consider?

See on performancein.com

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