The picture I chose to rhetorically analyze is a photograph taken in 1956 that went untitled. It illustrates a normal African American family in that time, what appears to be a parent with his three children, buying concessions from a blatantly segregated establishment. The speaker of the piece would be the photographer, Gordon Parks, who framed his photograph to verbalize the feeling of separation and inferiority that these individuals felt from having to order at different windows for ‘coloreds’. His authority to speak on the issues of African Americans comes from being alive to witness these horrid laws and actions with his own eyes; he captured the atrocity of discrimination on camera film in order to speak out against something that already permeated American society, not something that he, himself, discovered. As an African American, he would have almost certainly been a victim of these same treatments and wanted to do something about it: if he could remove the veil of ignorance from the eyes of people who ignored this reality, then that would make a difference in itself, I think.
The audience for this piece would definitely have been mostly people that were influenced by African American Literacies, or AAL, back in the 1950s. In the present day, anyone can look back on this picture, regardless of race, and appreciate just how far society has come. At the time, internalized racism would have prevented most non-African Americans from paying attention to Gordon Parks’ work. If the majority of white Americans refused to order from the same concession counter as non-whites, then why would they care about a photograph that condemned the practices to which they were accustomed? The audience’s expectations of the speaker, from a non-white perspective, would be to refuse to make this image of segregation the norm. It did not openly state Gordon Parks’ opinion on discriminatory practices, but it also did nothing to commend them. He was a major advocate for social justice, so his history gives more context to his work than the work itself ever does. It is all about subtly and unyielding determination. The speaker is communicating to the audience because the act of segregation, at the time, was sick and destructive: there are countless stories of African American people being harassed and mistreated due to these discriminatory practices. The family in this picture just wants a few hot dogs, maybe some ice cream, and yet they are forced to order at a counter separate from identical, white paying customers.
Some events that preceded the communication would be the enacting of the Jim Crowe laws back in the 1910s, which came as a result of public outrage towards the ending of African American slavery via the13th Amendment to the United States Constitution. Segregation, such as the separate counters at the photo’s concession stand, was just one of the many routes that America took to try and retain control over its non-white citizens. This piece does appeal to AAL, because segregation and racism, internalized or blatant, have always been key obstacles to racial equality, which relates back to the discrimination of AAL and African American Intelligences. This photograph is completely necessary, because without acknowledging the fact that segregation existed and still exists, we will never move past what has already been done. Ignoring your mistakes does not make them go away.