30 Most Popular Social Media Networks in the World
Wondering what are the most popular social networks in the world right now? Here is a full list updated in 2022.
While Facebook is the most popular social network in the world by number of active users, it is far from alone when it comes to sharing social media market share in 2022. Not to mention all the new little social networks. who are born every day, what are the most popular social networks in the world? Here is a list of the 30 most important and commonly used.
If you're unfamiliar with all the social networks on this list, that's completely normal. In fact, many are known only in their country of origin or only in their region of the world. However, we have decided to list here some of the most used and popular social networks in the world.
Whether you can share videos, photos, articles, music, stories, or even information, all social networks have one thing in common: their goal is to connect people and help them interact with each other.
Regardless of whether they are professionals or individuals, each social network was created for a specific purpose. For example, there are social networks that allow their users to ask questions, share videos, short messages, audio files, etc. for free.
The 30 most popular social media networks around the world.
1 – Facebook (Meta), the social network with more than 2.2 billion active users | Most Popular Social Media Network
With more than 2.2 billion monthly active users worldwide, Facebook is undoubtedly the most popular social media network that the web is currently known for.
For individuals, it allows you to share photos, videos and messages between friends, but also to keep track of your friends' messages. Businesses can rely on Facebook to communicate with their customers (sharing photos, videos, live, etc.), for targeted advertising, to sell their products, or to serve as a customer service platform.
In late October 2021, Facebook changed its name to Meta, in reference to the new Meta-averse social network developed by Mark Zuckerberg's company.
2 – YouTube, the social media dedicated to sharing and watching videos | Second Most Popular Social Media Network
YouTube, owned by Google, is the #1 social network for sharing and watching videos.
Be it music videos, humorous videos, corporate videos or even tutorials, live videos, YouTube has been able to unite a community of more than a billion people since its launch in 2005.
For several months, the platform has been offered in two versions, a publicly available free version and a paid version that removes ads.
3 – Twitter, the microblogging platform where hashtags are king | Third Most Popular Social Media Network
Specializing in sharing tweets, short messages of up to 280 characters that can be illustrated with photos, gifs, videos and links, Twitter has more than 326 million monthly active users worldwide.
Today, the social network is mainly used to share news, follow what is happening on a topic in real time, or share short status updates with your community.
As the inventor of #hashtags, Twitter is still a widespread social network worldwide, even if the number of users has been weakening for several years.
4 – LinkedIn, the most professional of global social networks | Fourth Most Popular Social Media Network
With more than 546 million accounts, LinkedIn is the #1 social network for professional relationships. The social network is also known worldwide to be very useful when looking for jobs or employees, thanks to the possibility of creating an online CV and networking with other professionals.
It is now commonly used to discuss professional news, comments or topics related to the professional environment in general.
Launched in 2002, Linkedin allows you to showcase your experience and skills.
It is also possible to follow influential entrepreneurs and share their own articles.
5 – Instagram, the successful social network | 5th most popular social network
Instagram is a mobile application for sharing photos, carousels and videos.
Launched in 2010, the social network is best known for its filters and image editing options that allow anyone to make their photos more attractive before sharing them.
Instagram, which has grown in popularity since its acquisition by Facebook, was inspired by a competing social network (Snapchat) to create a feature that is now widely used by some of its billions of users: Stories.
6 – Pinterest, the source of inspiration | Sixth Most Popular Social Media Network
This social network is also dedicated to sharing photos and videos, but this time on a thematic board: Boards.
You can pin your favourite photos on a board on a theme of your choice: cooking, fashion, home...
Although this network is mainly used by women, more and more men are using it to find ideas and sources of inspiration for decoration, gardening and DIY.
Founded in 2010, Pinterest now has a global community of over 250 million users. On the advertiser’s side, you can sponsor pins and drive qualified traffic to your site through organic posting.
7 – TikTok, short music videos | Seventh Most Popular Social Media Network
Launched in 2016, TikTok is a mobile application that allows its users to record short videos and attach music, footage/sketches or sounds to them.
The application allows, like Snapchat and Instagram Stories, to add filters and effects to videos.
The app caused a stir in 2018 and is also widely used in Asia.
As of 2020, the app already has over 800 million monthly active users. It is really one of the social networks that is growing the most at the moment and is therefore to be followed very closely as an advertiser.
8 – Clubhouse, the social network for discussions, conferences, and audio chats | Eighth Most Popular Social Media Network
The Clubhouse is a social network where people come together to have great conversations with audio only.
The app hosts hundreds of thousands of discussions on all topics, business, online marketing, real estate, diving, fashion, hiking, meditation, etc. much more. Everything happens in real time from all over the world.
9 – Snapchat, the ephemeral at all costs | Ninth Most Popular Social Media Network
Snapchat is a free mobile app for sharing photos, short videos with filters, and even chatting without leaving a trace.
10 – Sound-cloud, music first | Tenth Most Popular Social Media Network
Sound-cloud is a social network for podcasts and music. Launched in 2007, this online platform allows anyone to listen to music from more or less well-known artists for free.
For artists who want to get exposure and test feedback from an audience, Sound-cloud allows them to share their music for free.
11 – Periscope, live or nothing | Eleventh Most Popular Social Media Network
Periscope is a mobile application acquired by Twitter that allows broadcasting of live video on any topic. Accessible to everyone with the app, Periscope is commonly used to share live footage at events or demos.
12 – Flickr, the social network for photo enthusiasts | Twelfth Most Popular Social Media Network
With tens of billions of photos shared, Flickr is nothing other than the largest social network dedicated to photo sharing. Flickr is a popular source of inspiration for both amateur and professional photographers, and is also often used as a repository of royalty-free images.
Anyone can create an account there to share/save photos and videos while also having access to stock images on the site.
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