Email Automation Making your Work Easier
Email marketing has been performed widely by many businesses now. With the increased opportunities of creating a huge base of customers, it also helps you to maintain a healthy relation with all your customers. Due to its optimum features, many businesses have followed this marketing channel to send bulk emails to all the prospective clients. What after that? If a customer is interested and may wish to go ahead what is the further process?
Marketers may respond to these interests individually but can cost a lot of their valuable time. Therefore, responding to requests individually can be a daunting and a tedious task to do. Having a huge customer database could make difficult for you to take care of these requests separately and to figure out time to do this from your hectic schedule. Â Here, email automation plays major role in automating these functions.
Email automation allows your customer to go automatically to the next action without needing the marketer’s attention. Email automation basically automates the sending of targeted action-triggered emails. These email triggers can be behavioral or time sensitive. Email automation builds customer’s interest as instant response and call to action is granted. It promotes you to build scalable and repetitive tasks getting automated.  It can be a part of marketing automation but is applied specifically to emails.
Email automation give you this opportunity to attract your leads and target your contact based on their behavior, preferences and previous sales. This gives your email marketing campaign wings to fly with guiding the prospects through a nurture-stream automatically. For example- Automatic call to action button on the emails or a sign up to your email list or other welcome emails. It can be rightfully said that email automation is the perfect tool to scale the one-to-one important communications.
Don’t consider email marketing and email automation the same as email marketing is just the sending of bulk emails whereas email automation is a tool or a part of continuing the campaign to a prospective lead.
Benefits of email automation
 There’s a 70% possibility that the targeted customer would attract interests by easy and instant call to action. By sending automated emails, you can solve the customer’s queries and respond to inquiries without wasting your valuable time,
  It makes sure that the message sent by you is relevant and put at the right time. Perfectly timed and relevant messages help to optimize your customer’s experience and gives you maximum chances to convert your customer into lead.
  With automation you can speed up the conversion process and can focus on the core operations to retain these leads. Â
 It enhances user-experience of customers which also enhances business reputation looking attractive, responsive and attentive.
In what areas can email automation look the best?
  In welcoming the new subscribers to the community
  Attract people to explore more about your product and your website.
  In guiding customers to the next step.
  Re-establishing the value proposition.
  Surprise customers with exciting offers and bonuses for the content they download immediately,
  And many more uses which can help you in many aspects of your marketing campaign. To add-on the effective services of email automation and carry your email campaign at reasonable rates, contact Deliver2inbox today and get your bulk mail server offers with the email automation tool.