Brand Identity for Love Tea by The Company You Keep
”Love Tea came to us as a humble brand with a respect for organic, therapeutic ingredients. They conveyed this through illustrative and floral packaging that resonated with their target audience, but wasn’t allowing the brand to thrive in a crowded market.Throughout our research we saw shelf after shelf of colourful, loud packaging with nifty flavour names. In contrast, we wanted to convey that drinking tea is about finding a moment of peace. An exhale. Inspired by this philosophy, we created a refined, calm brand identity.”
The Company You Keep is a design led creative practice based in Melbourne Australia. They work where brand strategy and design thinking meet to help businesses distill, define and articulate what they do and why they do it. They use design to connect businesses to their audiences in meaningful ways that garner tangible returns, regardless of the medium. They choose to work with ambitious businesses because, as they say, they are the company you keep.
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