China Firewall
Image source:Â (China Daily Mail, 2013)
Contrary to popular belief, China is not missing out on social media revolution! Yes, they may not have access to sites such as Facebook , Twitter and Wikipedia and are regulated when using Youtube; They are on the forefront of the social media revolution in terms of online communication. China have their own apps which are not government related and allow them to talk freely amongst themselves and use code words when talking about politics. Â Apps such as WeChat, Weibo, QQ, Mobile Baidu, TaoBao and Tencent Video are all used as social media alternatives to the western Facebook, Twitter and YouTube.Â
Sina Weibo, a platform created by Sina.com in 2009. Over the years it has developed more than 500 million registers accounts and 50 million active accounts ( AFP,2014) and has seen to be a platform used to challenge state authority in china, critics argue that the technology has so far failed to deliver structural reform and ongoing engagement (Wilfred,2015). This platform similar to Twitter, with the ability to use hash tags to connect through a key word making it easier for users to find relevant tweets associated with that hashtag. There is also the option to attach images, videos and URLs. Unlike Twitter, 140 Character limit, Chinese Characters can convey nuances and a great deal of information (Sullivan,2013). This could be a reason to why Weibo has become a catalyst for public discussion and information sharing over the years. As China is a communist country, the government still has the ability to use Weibo to effectively develop more advanced protocols of online control. As a result, â the Chinese people are individually free, but collectively in chainsâ on the internet (King et al.,2013:399)
Although online communication is monitored, this does not stop the people of China from actively using the internet. It is found by (Chiu et al., 2012), 57,00 internet users in China has found that those living in tier 1, tier 2 and 3 cities are registered on media sites. It is also found that Social media has a greater influence on purchasing decisions for consumers in china that for those anywhere else in the world (Chiu et al., 2012). This is due to the cultural difference as the Chinese consumer values peer recommendations rather than institutional information as they lack trust informal institutions (Chiu et al., 2012).
Therefore, there is no lack of social media engagement in China, rather an emerging and ever growing sphere in the digital community. There although it is highly restricted and monitored by the government, they can still access western social media sites such as Facebook and Twitter through VPN. Although it is time consuming and dangerous, it is predominately used by tourists and westerns that want to connect with their family and friends overseas.
Here is a brief overview of the Fire Wall of China- which describes the censorship well. However a more detailed version can be found  further below of the TED TALK surrounding the issue:
References:
AFP 2014, âSina Weibo, âChinaâs Twitterââ, files for IPO, Hindustan Times, 15 March, www.hindustantimes.com/technology/socialmedia-updates/sina-weibo-china-s-twitter-files-for- ipo-in-us/article1-1195375.aspx.
China Daily Mail, 2013. Cracks appear in the Great FireWall of China. [Online] Available at: https://chinadailymail.com/2013/09/25/cracks-appear-in-the-great-firewall-of-china/ [Accessed 15 May 2017].
Chiu, C, Lin, D and Silverman, A 2012, 'China's social-media boom', McKinsey and Company, 1 May 2013
King, G, Pan, J and Roberts, M.E 2013. âHow Censorship in China Allows Government Criticism but Silences Collective Expressionâ, American Political Science Review vol. 107, no.2, pp. 1-18.
Sullivan, J. 2012, âA Tale of Two Microblogs in Chinaâ, Media, Culture & Society, vol. 34, no. 6, pp. 773â89.








