Changing Mindsets, Refashioning Abayas - The Diva Way
A path-breaking decision was made by the Crown Prince Mohammad Bin Salman of Saudi Arabia that it wasn’t necessary for Muslim women to wear the Islamic robe – the black abaya. Since then, the change has been welcoming and unpleasing both, for the people of Saudi, as reported by news agencies worldwide.
The traditional Black Abayas have undergone an incredible metamorphosis when it comes to styling and refashioning. Take the case of UAE- Dubai’s haute couture fashion segment is booming with this modest fashion robe since many years now. Though in cities like Riyadh, capital of Saudi Arabia, the change has just begun. One can now see women walking down the streets in colorful, lacework, pearl sequenced, hand embroidery abayas.
So, what does the abaya stand for in today’s times?
• The abayas show the world that modesty and style can coincide with faith.
• Apart from its cultural and religious perspective, the abaya is also an elegant and stylish cultural symbol.
• The abaya is a beautiful blend of religion and culture.
• The abaya highlights the principles of Muslim women.
• One can identify with the ethnicity while wearing the abaya.
• For many, it is a sign of respect and dignity.
• The abaya diminishes division between socio-economic classes.
• It is a form of expression for the Muslim women.
Naren Shewaramani, CEO & Founder of Diva Abaya Couture, got into this business for over a decade ago and runs his flagship store at Dubai’s Wafi Mall. He talks about his global collection of abayas and what it stands for. “Diva is a lifestyle experience of the 21st-century woman who is moving forward with time and yet keeping her traditions at heart. She is full of life, bold, ambitious yet innocent, mysterious and beautiful.”
Whether you want the abaya that is classically simple or with a twist of a pricey element, it still can merge age-old religious and cultural symbols with contemporary style. The current Summer collection of Diva Abaya Couture has a palate for every woman who is contemporary, chic, classic and exclusive.
Diva designers weave magic in every fabric be it in Nida, Fursan, Salona, and a variety of other Crepe fabrics. Diva designers give 100 different cuts and boast over 200 styles to give the fabric exclusivity and embellish the haute couture collection with finesse.
There is growing hope that Muslim women from Saudi Arabia will give a twist to their traditional palates and find freedom of expression as they will shed the traditional black abayas and wear colorful, sporty, designer abayas.
The change is real. Abaya fashion industry is booming like never before. In Saudi Arabia, modern Muslim woman has already adorned fashionable and designer abayas to express themselves.