P&G | The Name from Goh Iromoto on Vimeo.
Everyone has a name — and from birth through a lifetime of introductions, it becomes the cornerstone of our identity. For many Asian Americans and Pacific Islanders (AAPI), their given names carry an even deeper history and significance. But bias, indifference, and unintentional mistakes can lead to misidentification and mispronunciation. This film hopes to elevate the importance of a name, and how meaningful gestures — like pronunciation and understanding its meaning — can create a greater sense of belonging for us all.
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Client: P&G
Main Cast: Miru Kim Sina Yoon Harry Han Pietra Castro Mary Ella Young Matthew Graham
Agency: R/GA ECD: Gabriel Cheung & Xavier Teo CD: Leah Alfonso Art Director: Woohyun Lim Copywriter: Maya Shaddock Agency Producer: Greg Netter Account Director: Sonal Heda
Director: Goh Iromoto Production: Sanctuary Content EP: Kristen Beddard Johnson / Noah Thomason / Preston Lee Service Co: Capital Media Company EP: Christian Allen / Krista Thompson Line Producer: Claire McGirr PM: Tai Scott PC: Ange Pegg 1st AD: Nathan Valente
Cinematographer: Farhad Ghaderi 1st AC: Mikael Bidard Key Grip: Wil Parrott Gaffer: Greg Goudreau Casting: Sean Milliken Wardrobe Stylist: Tanus Lewis H&M: Shannon Reynolds Production Designer: Katherine Reynolds Props Master: Mike Kearsley Cultural Consultant: Phil Cha Locations: Dave Pink & Nick Rappard Sound Mixer: Roderick Matte Script Supervisor: Claudia Morgado DIT: Luke Campbell VTR: Anthony Kronstein
Editorial: Cartel Editor: Sophia Lou Assistant Editor: John Osment Offline Producer: Denice Hutton Colour Facility: Ethos Colourist: Kaitlyn Battistelli Colour Producer: Sam Cesan Flame Artist: Chris Homel Finish Producer: Shelli Jury Audio Mix: Heard City Audio Mixer: Jeremy Siegel Music Composer: Andrew Seistrup
Shot On: Alexa Mini + Zeiss Super Speed / Cooke Anamorphics
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