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The Unwritten Rules of Targeting Global Markets

Today the marketplace is no longer local, but globalized impacting nearly every business including yours! It demands adopting a new strategy to match. The internationalization of markets and technological progress in logistics, distribution and communication enable nearly every business to buy, sell and cooperate in global markets enabling their customers to locate the best product offering. As a…

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Expanding to Global Markets? Pricing is THE Most Critical Element of the Mix

Image Credit: Lumen Learning

Pricing, the function of determining what a company will receive in exchange for its products and services, is the most critical element of the marketing mix for firms considering expanding into global markets. Above all other elements of the marketing mix (Product, Price, Placement, and Promotion), pricing is the one element that creates revenue for the firm. Pricing…

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Global Marketing: Want to Land International Customers? Leverage Your Product Development

Image Credit: Bangkok School of Management

Developing and adopting an innovation strategy driven by the business leadership team and their strategic visions of the business is an essential tool for product development efforts[1]that land international customers. This strategy guides the business’s product development efforts and steers resource allocation and project choice. A product development…

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Want To Identify Your Target Market in the Global Marketplace? Here's How To Now!

Want To Identify Your Target Market in the Global Marketplace? Here’s How To Now!

Image Credit: Finance Magnates

Global marketers have a number of secrets to targeting segments in international markets that are much the same as those they tap in effectively targeting domestic markets segments. Their ultimate goals are to isolate those market segments most responsive to their firm’s marketing plan (the four Ps) and do a better job of satisfying target market product and service…

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The Real Shape of Entrepreneurs and U.S. Small Business in 2018

Image Credit: SmartCompany

Have you wondered about the Real Shape of Entrepreneurs and how U.S. Small Business is doing this year? In June 2018, the National Federation of Independent Businesses reported its small business optimism index rose to 107.2[1]down 0.6 from the previous month. The sharp rise reported in small business optimism comes on the heels of a slip in consumer confidence in…

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No Global Business Relationships? No Problem. Just Begin!

Image Credit: The Secrets of Entrepreneurship

Foreign customers typically have limited first contact with you. Once an overseas customer makes its inquiry, You must you cultivate that relationship as much as any you would cultivate with a domestic customer. That entails acknowledging its inquiry and responding to your foreign prospect notifying them of key staff in your organization and their…

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Going Global? Consider Exporting Services!

Image Credit: Naukri.com

As countries grow richer, services tend to become the dominant sector of their economy. You have noticed that here at home. Looking at Asia, the service sector now accounts for more than half of the Gross Domestic Production in newly industrialized economies such as Hong Kong and China. As of 2016, the service sector accounted for 66 percent of world output (GDP)[1]and…

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Grow Your Global Markets Working with Commercial Banks

Image Credit: International Man

Commercial Banks have long been involved in international finance and the import-export industry. The global nature of commercial banking makes possible the reliable transfer of funds, and distribution of valuable economic and business information about customers and capital markets around the globe. With foreign branch banking and their presence in local markets,…

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Britain’s Exit from the EU (Brexit), Global Trade and SMEs

Image Credit: CNN Money

Will Britain’s exit (Brexit) from the European Union mean trouble for U.S. small- to medium-size business with ambitions of exporting to the United Kingdom and the European Union? On June 23, 2016, Britain’s establishment, including then United Kingdom (UK) Prime Minister David Cameron, woke to the reality of the unthinkable – the “Leave” anti-immigration, anti-EU vote had…

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Unlock the Potential of Global Business with Risk Management!

Image Credit: Your Business

Globalizing your business offers your company tremendous potential for business expansion. Unlocking that potential is a task that has become increasing complex given the increased connectivity and interrelation of countries and companies. In its 2017 survey[1]designed to offer organizations the insights necessary to compete in this increasingly complex operating…

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Grow Your Global Markets!

Image credit: eStudio Calamar

Today growing your global markets has never been easier. With recent advancements in technology, any small- to medium-size company can grow its business in international markets. It is not only simpler and more doable to sell internationally, but it will increase your bottom-line in unimaginable ways. Whether you are just getting started or are already experienced in…

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Global Economics, Globalizing and Your Business

Image Credit: IBM

You may think world economics is overwhelming and that “The odds are stacked against me!” in the global marketplace. May be it is, but think again. Although the international community of political, economic and business leaders may be anxious about the global financial system, there is no serious immediate sense of a slowdown in growth or sharp contraction of asset prices in…

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Want To Enter Global Markets by Buying a Foreign Company?? Here's How To Now!

Want To Enter Global Markets by Buying a Foreign Company?? Here’s How To Now!

Image credit: WMA Property

Buying an up-and-running local company in your target market can be an attractive approach especially for acquiring an existing share of the market and eliminating or minimizing direct competition, but like all business ventures, has its own unique complexity unlike that you would meet in purchasing a business at home in the United States. In either course, your primary…

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Licensing and the Latest - Amazon's ‘Merch Collab’ Program. As a Small Business Shouldn't You Consider It?

Licensing and the Latest – Amazon’s ‘Merch Collab’ Program. As a Small Business Shouldn’t You Consider It?

Image Credit: Simulation Powered Learning

With sizeable consumer and industrial markets around the globe, small businesses have and need to act on the tremendous opportunity for revenue growth through the sale of their products and services in global markets. Although it can be challenging to overcome the lack of brand name recognition in a foreign market, small American firms have the advantage…

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The EU General Data Protection Regulation - Get Ready

The EU General Data Protection Regulation – Get Ready

Image Credit: MarTech Today

Any marketplace in which you do business, especially in the countries of the European Union, requires businesses, regardless of size, to “play by the rules.” After four years of preparation and debate the European Parliament (EU) on April 14, 2016 approved its General Data Protection Regulation (GDPR),[1]a far-reaching regulation designed to harmonize and reshape…

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Global Growth Plans and Strategies

The decisions you make in entering a foreign market heavily influence the success level you’ll achieve in “going global.” Although several strategic decisions contribute to how well you do, you can quickly reverse some marketing decisions like pricing, but not so with market entry decisions. It is difficult to undo the impact of market entry decisions especially marketing mix decisions about…

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