Moving beyond wall posters means.. Here are three steps to build company values that actually drive behaviour instead of just sounding good.
Most companies have values written on their walls or websites. Words that sound impressive, like “integrity,” “excellence,” and “teamwork”. But here’s the uncomfortable question: do these values actually change how your team behaves every day?
In most cases, the answer is no. These values are decorative words that nobody uses to make real decisions. When a difficult customer gets angry, your team doesn’t think about your “excellence” value. When a mistake happens, they don’t reference your “integrity” poster. When priorities conflict, they don’t consult your “teamwork” principle. They just wait for you to tell them what to do.
Moving beyond wall posters means making your values come alive in daily work. Here are three steps to build company values that actually drive behaviour instead of just sounding good.