Teagether
This was a long project that took many weeks to design. I was to make a fictitious drink and determine the audience to market it to. The required pieces were three wrap-around labels, mockups with those labels, and advertisements for the drink.
Thumbnails
For this project, I was assigned to do a tea brand and decided to do one marketed towards children. I felt that there is not much of a market for healthy drinks for kids that are also visually appealing not much of a market for healthy drinks for kids that are also visually appealing. I chose the name Teagether with the idea that the parents and children would both enjoy this drink. While making these illustrations, I decided to focus on leaves being a main aspect of the logo.
Final Logos
I chose to put the tea leaves around the words to give a visual of the outdoors. I also chose a more playful font to catch children's eyes. For future proofing, I showed that the "tea" in the logo should change depending on the flavor.
Mockups
The three labels on the right are to show how different flavors would be designed.
Advertisements
Lastly, this is one of the advertisements for Teagether. I wanted this drink to focus on children enjoying the outdoors and using Teagether as an addition to fun. I created the slogan "Give them adventure, Give them Teagether" to emphasize that children could have great adventures while drinking Teagether.










