SEO and SMO Services: Two Sides of Same Coin But NOT Same
The SEO or Search Engine Optimization and SMO or Social Media Optimization is the tools for businesses to promote their services or product thereby establishing their authority as well known brand. They essentially serve the same purpose of âmaking business popularâ and to be technical redirect the foot fall of the visitors to the desired business websites. Thus coin can be considered as promotion of the brands.
There are several similarities among the two services along with their exclusivity. However the idea of online marketing is catholic accommodating both: SEO and SMO services. Another analogy that can be coined as COIN: Online Marketing.
The Social Media Optimization works basically with sharing links of content concerning the business on digital ecosystem with through social bookmarking, blogging and distribution across different social media platforms but NOT limited to them: online reputation management whereas Search Engine Optimization is done to achieve higher rankings in the Search Engine Ranking Pages (SERPs). This is done through submitting articles on article sharing websites: link building and submitting crucial and meaningful content including the keywords for spreading awareness and information regarding products and services. However those bombarding the internet with content that solemnly pitch their interests - forcing visitors to buy - often doesnât go well with Googleâs search mechanism.
THE SIMILARITIES BETWEEN THE SEO AND SMO SERVICES CAN BE DESCRIBED AS BELOW:
GREAT CONTENT: Â
Both the SEO and SMO services require great content that is thought provoking, informative and engaging simultaneously. The purpose of both the service is to show the targeted audience âhow your services offer valueâ to them. Â
REDIRECTING THE TRAFFIC:
SEO - through link building and by being informative - and SMO - through blogging, website bookmarking and Social media platforms - serve the same purpose of redirecting the visitorsâ footfall to the respective websites; making it popular through increasing the visibility.
LINK-ABILITY:
Both the serve have strong fundamentals in link building. They sometimes through the targeted keywords or sometime â service or product â of concern redirects to the website subjected for promotion.
THE DIFFERENCE BETWEEN THE TWO: Â
  APPROACH TOWARDS TARGETING AUDIENCES:
The SMO requires submission of Informative content that makes them aware of the benefits and explains the whole picture whereas with SEO one can directly opt to pitch for selling the products and services.
CHANNELS OF PROMOTION:
SEO is about targeting the SEARCH ENGINES especially big three: GOOGLE, YAHOO and BING whereas SMO relies on sharing and spreading the awareness through social media and new media sharing avenues as aforementioned
DIFFERENCE IN PURPOSES:
SMOâs primary function is to build a loyal and active online community that proactively participates and promote the content and interests intended to build a robust popularity for a concerned brand through extensive engagement over communities across different social media platforms best suiting the interests â online reputation management - of that particular business
Whereas SEO exclusively pitches the content with the interests of generating as many online leads to maximize the sale.
The two, if implemented in perfect orchestration, together ace the Online Marketing segment for your businesses and can earn you potential buyers and appreciators with inclination or liking towards your product. As the internet is becoming more of a habit, the brands can directly land into your pockets (pun intended) and this is what is required. Isnât it?