Writer Spotlight: Elise Hu
We recently met with Elise Hu (@elisegoeseast) to discuss her illuminating title, Flawless—Lessons in Looks and Culture from the K-Beauty Capital. Elise is a journalist, podcaster, and media start-up founder. She’s the host of TED Talks Daily and host-at-large at NPR, where she spent nearly a decade as a reporter. As an international correspondent, she has reported stories from more than a dozen countries and opened NPR’s first-ever Seoul bureau in 2015. Previously, Elise helped found The Texas Tribune, a nonprofit digital start-up, after stops at many stations as a television news reporter. Her journalism work has won the national Edward R. Murrow and duPont Columbia awards, among others. An honors graduate of the University of Missouri School of Journalism, she lives in Los Angeles.
Can you begin by telling us a little bit about how Flawless came to be and what made you want to write about K-beauty?
It’s my unfinished business from my time in Seoul. Especially in the last year I spent living in Korea, I was constantly chasing the latest geopolitical headlines (namely, North Korean leader Kim Jong Un’s big moves that year). It meant I didn’t get to delve into my nagging frustrations of feeling second-class as an Asian woman in Korea and the under-reported experiences of South Korean women at the time. They were staging record-setting women’s rights rallies during my time abroad in response to a stark gender divide in Korea. It is one of the world’s most influential countries (and the 10th largest economy) and ranks shockingly low on gender equality metrics. That imbalance really shows up in what’s expected of how women should look and behave. Flawless explores the intersection of gender politics and beauty standards.
Flawless punctuates reportage with life writing, anchoring the research within your subjective context as someone who lived in the middle of it but also had an outside eye on it. Was this a conscious decision before you began writing?
I planned to have fewer of my personal stories in the book, actually. Originally, I wanted to be embedded with South Korean women and girls who would illustrate the social issues I was investigating, but I wound up being the narrative thread because of the pandemic. The lockdowns and two years of long, mandatory quarantines in South Korea meant that traveling there and staying for a while to report and build on-the-ground relationships was nearly impossible. I also have three small children in LA, so the embedding plan was scuttled real fast.
One of the central questions the book asks of globalized society at large, corporations, and various communities is, “What is beauty for?” How has your response to this question changed while producing Flawless?
I think I’ve gotten simultaneously more optimistic and cynical about it. More cynical in that the more I researched beauty, the more I understood physical beauty as a class performance—humans have long used it to get into rooms—more power in relationships, social communities, economically, or all of the above at once. And, as a class performance, those with the most resources usually have the most access to doing the work it takes (spending the money) to look the part, which is marginalizing for everyone else and keeps lower classes in a cycle of wanting and reaching. On the flip side, I’m more optimistic about what beauty is for, in that I have learned to separate beauty from appearance: I think of beauty in the way I think about love or truth, these universal—and largely spiritual—ideas that we all seek, that feed our souls. And that’s a way to frame beauty that isn’t tied in with overt consumerism or having to modify ourselves at all.
Honored to be featured here, and Tumblr is where so much of the community coalesced during my time in South Korea, so it’s fitting to be talking #flawlessthebook in the place where it all started.