Product - This product is for personal use. It is a package, with the package comes a coffee table book, a pack of UNO cards Zandra Rhodes edition alongside a female torso candle. The customer will use it in their home or wherever they desire. The coffee table book is an interactive book therefore, can also be taken wherever they go. It can be used when travelling as it is a mini coffee table book full of games. The pack of UNO cards can be taken anywhere, to the client’s family gatherings, to friends gatherings, or to play at home with other people. The candle can also used in the clients home, or can also be gifted by the client to somebody as a ‘welcoming gift' or a ‘congratulations gift’. The name of the package is ZRCoffeetable which is short and catchy so customers can easily remember.
Price - The products can be sold separately as well as being sold all together in one package, so the prices will vary depending on the purchase. As this product will also be attracting a younger generation who possibly are studying, it would be promotion by including discounts throughout the website. Such as 10% or 20% discounts for students, this will be a great way to attract customers. Alongside creating advertisement on social media that there are discounts site widesucsh as 10%. Advertising this on social media such as instagram and its stories, with an easy access by attaching the link is also a great way of promotion and customers.
Place - The clients can find my product on the Zandra Rhodes website where it can be purchased. This will also benefit the brand as well as it will direct clients to other products that is sold by Zandra Rhodes. Alongside inspiring new clients, if they haven’t already heard about Zandra Rhodes and what she does. Potential clients can go to and shop from a variety of places, which come from different working classes, as the product is aimed at all age ranges.As this product is going to be sold online, there is going to be less employee service. The service is going to be how they receive the package, what is inside the package, how the package makes the customer feel. Are they satisfied the presentation of the package? How it is displayed? Which is what comes inside the package, the way the products are wrapped, the thank you card, the PR card of what is included.
Promotion - Promotion is important to every brand and even for products. This products is going to be promoted by 16 influencers from all over the world, which will grow the clientele, and introduce the product and the brand to many clients. The hashtag #ZRCOFFEETABLE is going to be created which influencers can use when promoting on their social medias, as well as clients when they purchase the packages or create something of their own (inspired by Zandra Rhodes). Another strategy of reaching out to potential clients is by having social media ads such as on Twitter, Facebook, Tiktok and Instagram. Tiktok is one of the most used social media applications today. As of the current circumstances of Coronavirus and the pandemic. Many people are stuck indoors with nothing to do, which results in them going on social media apps. I believe that it is best to use social media to promote the product as of the current situation everybody is in. Sending press releases via email to potential buyers will also be another way of promotion. Many competitors promote interior products through television adverts or billboards. However I do believe social media ads alongside influencer promotion is the best way to promote products and businesses.
People - The Zandra Rhodes foundation does not have a physical store, therefore employment for the store will not be required. However there will be people needed for websites. There isn’t many products available on the store, so that could possibly be needed for. investing in people who can carry out amazing online service to attract customers.
Process - The Zandra Rhodes foundation does not have a physical store, this product is going to be sold online, which means there is going to be less employee service. So creating an intriguing website and the amount of products included to be able to purchase will result in an amazing process.
Physical environment - The service is going to be how they receive the package, what is inside the package, how the package makes the customer feel. Are they satisfied the presentation of the package? How it is displayed? Which is what comes inside the package, the way the products are wrapped, the thank you card, the PR card of what is included. There is a high demand in customers for these products as well as Zandra’s loyal clients and fans. Keeping her brand the same unique and bold it is the whole way already has attracted a huge target market.
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