In a surprise move on Wednesday, online advertising behemoth Google lifted a nearly three-year-old policy banning cryptocurrency exchanges from using its ad services.
“Beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google,” reads a policy update on the company’s support page.
Requirements exchanges have to pass include needing to be either registered with “FinCEN as a Money Services Business and with at least one state as a money transmitter” or “a federal or state chartered bank entity,” potentially opening the door to ads from services like Anchorage and Paxos.
The new policy won’t open the door to the vast majority of crypto institutions, however, as “ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of Cryptocurrencies or related products” all continue to be prohibited. News and chart aggregators as well as “signals” and analysis services also remain on the ad blacklist.
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