People Don't Browse Amazon for Fun. They Go to Buy. 💳
We talk a lot about Google and Facebook, but Amazon is a different beast entirely. When someone is on TikTok, they are bored. When someone is on Google, they are curious.
But when someone is on Amazon? They are ready to buy.
Amazon is the bottom of the marketing funnel. The user has their credit card info saved, their address stored, and Prime shipping ready to go. The friction to purchase is almost zero. This makes Amazon Advertising some of the highest-converting traffic on the internet.
However, many brands treat Amazon ads like Google ads. That is a mistake. The algorithms are different. The user behavior is different. At Emulous Media, we understand the nuances of the Amazon A9 algorithm. We know that Amazon cares about sales velocity and conversion history just as much as the bid price.
We manage your campaigns to capture this high-intent traffic efficiently. We ensure that when a user searches for "best running shoes" or "organic coffee," your product is the first recommendation they see. Stop trying to convince cold traffic on social media and start capturing the hot traffic that is already searching for you on the world's biggest marketplace.
66% of online product searches start on Amazon, not Google. When people are ready to buy, they go straight to Amazon and search.
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