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A new campaign started yesterday for our client, Club Car, leading up to the Golf Industry Show in Orlando, FL. Check it out at www.winthecarryall.com.

Whenever we intentionally shape our world to suit ourselves, we're designing.

Herbert Simon

#moonshot #design thinking #54

"On the ninth and 10th floors of Procter & Gamble’s Cincinnati headquarters, in a secure area that few are permitted to enter, sits the company’s Retail Innovation Center. The “I,” as it’s known, is slick and highly digital. P&G’s top executives believe it contains the ingredients of the company’s coming turnaround. The center, which existed at another location for years but was revamped and moved in 2015, aims to tell P&G’s story to its major customers. There are video case studies of disrupters, from Uber to Airbnb. There are mocked-up shelves of both P&G’s and competitors’ products and rooms set up to show P&G items in their intended habitats (such as a baby’s room with a diaper table in a suburban home and a laundry setup in an apartment). One room is being prepared for a feminine-care presentation, with lingerie, pads, and tampons demonstrating various levels of absorbency. This is serious business. An enormous screen in the first room allows users to click on stories showing how new technologies and marketing strategies are used. It’s mesmerizing. But there’s something odd: None of the hundreds of examples are P&G’s own innovations. That’s by design, say its creators, who want visiting customers from the likes of Walmart WMT 0.35% and Target TGT 0.56% to be startled by the pace of change, and then move on to learn more about what P&G is doing to change the consumer business. It uses big data to create customized analytics for every customer. The goal: convince people that P&G is modern, fresh, and ready to compete in this new and uncertain world."

#moonshot #innovation

Be More Mindful During Your Work Day

Many of us operate on autopilot at work, but the ability to maintain focus and concentration is a crucial skill. The good news is you can build this skill by incorporating mindfulness exercises into your day. When you wake up, spend two minutes in bed simply noticing your breath. Resist the urge to check email first thing in the morning, which leads to an onslaught of distractions. When you get to the office, take 10 minutes at your desk or in your car to close your eyes, relax, sit upright, and focus on your breath. Set a timer to remind yourself to do a one-minute mindfulness exercise every hour, which will keep you from resorting to autopilot. On your way to meetings, remember to return to your breath. Finally, on your commute home, turn off your phone, shut off the radio, and simply be, so you arrive home fully present.

Adapted from “How to Practice Mindfulness Throughout Your Work Day,” by Rasmus Hougaard and Jacqueline Carter

(From HBR.org)

Behind the scenes from today’s video and photoshoot at the HWC Logistics headquarters in Atlanta, GA.

HWC Logistics is a single source provider of Distribution, Warehousing, Transportation, Import and Export Services.

Great video shoot today at our client, HWC.

Famous names, lost interviews. Animated short films. The YouTube series PBS Digital Studios, and a podcast and radio series with PRX.

My buddy at Blank on Blank, David Gerlach, re-launched their website on April 19th. It’s great.

Club Car Awarded Golf Digest Editors Award

The 2016 Golf Digest Editors Awards were just announced, and our client—Club Car— received the Best Club Transport—Golf Car Award. Congratulations!

The Precedent i3 is golf’s only truly connected vehicle. And Burrisland has been there since the beginning providing innovative marketing and communications expertise to help Club Car transition from market leader to market domination.

#golfdigest #clubcar #moonshot

What are the secrets behind the world's most successful salespeople? Uncover the hidden truths with 107 statistics that explain the method to their madness.

Ever wonder why you’re not closing more deals? A few interesting stats ...

“If you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them.”

“80% of calls go to voicemail, and 90% of first time voicemails are never returned.”

The ride-hailing service is a giant, but companies that aim to get stuff done on demand for customers, like food delivery, grocery shopping and parking, are faltering.

Does the Uber model translate? Farhad Manjoo writing for The New York Times doesn’t think so.

#postmates inc

Reading List—Indentured: The Inside Story of the Rebellion Against the NCAA

Five days ago 22,000 people crowded into the Dean E Smith Center to see 5th ranked UNC battle it out against the Blue Devils. I’ve rarely missed a game. A few weeks before that I attended a Charlotte Panthers playoff game. Two enviable events demanding $1,000+ per ticket on the aftermarket. The biggest difference? The lowest paid Panthers players receive $450k per year and quarterback Cam Newton recently signed a $103M contract ... all while UNC players—many of whom will end up in the NBA—receive a “free education and weekly stipend.”

There are few topics more discussed (and more polarizing) than the current state of college athletics.

... college sports in its totality generates some $13 billion, which, incredibly, is more than the most lucrative professional sports league in America, the National Football League.

Nocera’s newest book, Indentured: The Inside Story of the Rebellion Against the NCAA, is next on my reading list.

https://www.linkedin.com/pulse/indentured-inside-story-rebellion-against-ncaa-joe-nocera?

#ncaa #burrisland #the burris agency

No one ever said achieving a moonshot is easy.

#moonshot #burrisland

Common B2B content marketing mistakes

"The best marketers design content so the timing of customers’ engagement with it indicates their location on the purchase path. To do this, marketers first map the purchase path — including the questions customers are most likely to ask at each step along the way — and then design marketing pieces that answer just one question each." Read the full article - https://hbr.org/2016/02/avoid-these-common-b2b-content-marketing-mistakes

#b2b marketing #burrisland #moonshot

Dow’s moonshot

Catching up on news and, in particular, Alan Murray’s CEO Dailies. The one pasted below caught my eye for a few reasons. Andrew Liveris points out most people live in “short-cycles” thinking more about the short term instead of the bigger picture. Just prior to that he directly references the moonshot and how the merger and breakup of Dow could cause serious cuts to R&D:

Regular readers of CEO Daily know I'm no fan of the Dow-DuPont merge-then-break-into-three-companies plan, because it will result in less research and development and represents a shrinking of American corporate ambition. While in Davos, I spent some time with Dow CEO Andrew Liveris, architect of the merger, who made a vigorous counter-argument. Liveris says the materials company that emerges will not see any reduction in R&D spend, and the new biology company will see only a small reduction. For the most part, he says, cuts will come from eliminating duplicative work.

But it's also clear that if Liveris ran the world - absent pressure from impatient investors - he'd probably keep the two companies together. He acknowledges there is something lost from the ability to explore science at the intersection of disciplines - a biology-based polymer, for example. He calls that a "moon shot" - one that could take a decade to pay off - and says today's capital markets will no longer tolerate such long-term projects. "We are all living short-cycles," he says. "The fate of the publicly-owned, diversified company may well be doomed."

THE BIG MELT: THE LAST ANTARCTIC EXPLORERS ARE SEEKING ANSWERS INSIDE THE CONTINENT'S ICE

My pal Charlie Wittmack recently returned from an Antarctic expedition where he directed and shot an impressive piece about the 100-year anniversary of Shakelton’s expedition and the melting (or rising, depending on your source) of the continent’s ice. Read the full story and see the videos via Newsweek - http://www.newsweek.com/2016/01/15/antarctica-explorers-scientists-seek-answers-inside-continents-ice-412382.html

Passengers from the National Geographic Explorer test their snow legs while the ship awaits their re-embarkation.

CHARLIE WITTMACK FOR NEWSWEEK

Social Media Works for B2B Sales, Too

"The experiences of Adobe, IBM, Maersk, and other marketing leaders shows that useful content distributed through digital channels can be as effective in provoking a dialogue as face-to-face selling. The quality of the content is key to sparking that dialogue. These companies also have embraced social media marketing and experimentation, even in industries not usually considered cool or social."

Source: HBR.org

#b2b marketing #social media #marketing

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