#burrisland

[engagefiftyfour]

Reading List—Indentured: The Inside Story of the Rebellion Against the NCAA

Five days ago 22,000 people crowded into the Dean E Smith Center to see 5th ranked UNC battle it out against the Blue Devils. I’ve rarely missed a game. A few weeks before that I attended a Charlotte Panthers playoff game. Two enviable events demanding $1,000+ per ticket on the aftermarket. The biggest difference? The lowest paid Panthers players receive $450k per year and quarterback Cam Newton recently signed a $103M contract ... all while UNC players—many of whom will end up in the NBA—receive a “free education and weekly stipend.” 

There are few topics more discussed (and more polarizing) than the current state of college athletics.

... college sports in its totality generates some $13 billion, which, incredibly, is more than the most lucrative professional sports league in America, the National Football League.

Nocera’s newest book, Indentured: The Inside Story of the Rebellion Against the NCAA, is next on my reading list. 

https://www.linkedin.com/pulse/indentured-inside-story-rebellion-against-ncaa-joe-nocera?

[engagefiftyfour]

No one ever said achieving a moonshot is easy.

[engagefiftyfour]

Common B2B content marketing mistakes

"The best marketers design content so the timing of customers’ engagement with it indicates their location on the purchase path. To do this, marketers first map the purchase path — including the questions customers are most likely to ask at each step along the way — and then design marketing pieces that answer just one question each." Read the full article - https://hbr.org/2016/02/avoid-these-common-b2b-content-marketing-mistakes

[engagefiftyfour]

I appreciated this piece for a few reasons. 1) I love the Fargo series, and this quote from the article gets it right: "What Fargo nails, in other words, is Midwestern Nice, the idiosyncrasies of a steadfast populace that appear banal and maybe even bovine to the uninitiated, but in truth constitute the most sincere, malicious, enriching, and suffocating set of behaviors found in the English-speaking world. As a good son of the Upper Plains, I’ll tell you what I mean." 2) I've been in Chicago the last 24 hours. 3) We have a Midwesterner on our team at Burrisland, but he spends a lot of time with us Southerners. 4) This is probably the best written piece I've seen from Thrillist.

[engagefiftyfour]

Club Car® Carryall—The light-duty utility vehicles superintendents prefer 2-to-1 over the nearest competitor. Redesigning the legendary Carryall is not a job you take on lightly. Or alone. Club Car traveled the world to gauge what customers wanted. Their vision became our mission. This Success Story is from The Walker Course at Clemson University.