The expert session of Benjamin Beck was about SEO, what is SEO and it introduces to people all about SEO. It introduces people and educate people about SEO versus PPC, it also teaches people how to pick the right word, onsite optimization, off sight link building. SEO is the main in the session, Ben started the session with explaining the difference between SEO and PPS, where SEO is non-paid “FREE” and PCC is pain ads, also SEO can rank for several words while PCC only shows while using keywords. There is a difference in ranking, cost, reports, ROI, and traffic. Ben went into details while introduction and educating us about SEO. The he started to talk about how to choose the right keywords. There are stages that a person must follow in order to choose the right words, first discover, research, compare, purchase, post purchase. Then the session went to onsite optimization which refers to how to extract and know what this website is about and its possession in search ranking. Ben also explained the off-sight link building, link building is helping in ranking the good qualities websites. There is a allow influence links, a high value influence links, and dangerous links like spam and hacked websites. So off sight is to help the website rank higher in search engines, built some think link worthy, and help to reach out to influencers. To gain even more knowledge I searched for extra definition and information’s about SEO, and according to MOZ “SEO is Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results”. (Moz, 2018). It’s the way understand how to attract quality traffic, quantity of the traffic, and it’s an organic traffic that is not paid. It’s the way to build friendly site, that it is easy for search engines to what is the site about just from a markup. So in conclusion SEO works by the Website name “URL”, the page content, characteristics of the links, accessibility, and page design.
Beck, B (2014, July 28). Introduction to SEO. Retrieved from: https://www.youtube.com/watch?time_continue=1631&v=NrOi4ChcMuY