Untitled

[enjoyablecrowd-blog]

Virtual Marketing Project

https://twitter.com/CrowdEnjoyable/status/1099080163906732032

I created a twitter poll with the idea of starting a huge thread of comments. This thread would help young entrepreneurs and business start ups gain insight on what people believe the most important piece of a start up is. In the thread already is a short explanation of why each respected response is the most important. 

This tweet has the potential to go viral because people get drawn in by polls. The poll alone lends itself to open discussion. People that love business also love to talk about business. 

[hrayes]

Social media marketing and planning strategy

I reviewed a video that is by Adelyn Biedenbach that talks about social media planning, and a video by Bree Nakatani, that is talk about how to generate 1000’s of leads using social media. The first video by Adelyn it starts with educating people and talking about how to plan and create a content for a business. In the video Adelyn also mentioned that social media is never off and always on for people all over the world, how it helps the business in marketing and engaging with their people, so a business can easily gain more followers by adding engaging creative content for their followers. It also talks about every company has an exact best plan for them, it depends on what is the industry and what is the company, Adelyn gave an example of a retail store that then they must be more active in the weekends and during or before holidays season that time people tend to go shopping more. The person who is going to do the social media contents should understand the industry very well, even if it’s a team they should know the industry so they can success in delivering the right content to the followers. Also, they should address their concerns with the industry. The social media manager should understand and know what they must get to people about this industry and how to engage people often. And know the company followers well. In the video Adelyn mentions that she tracks the people who re-post her content and how they are engaging with the content to make sure that she is reaching the right potential people. Also, to monitor the followers at which social media platform are more active, that way they know more about their potential customers. “Companies should always be purposeful in their customer- facing communications, because these communications directly affect perceptions of the company. There for a company should create a social media style guide to ensure that its social media content is consistent with the way the company wishes to be perceived”. (Larson & Draper, 2019). While in the other video that I reviewed which is by Bree Nakatani, it is also related to the first video by Adelyn. It talks about how posting content in social media platforms it helps in gaining more followers and getting people to engage more, also a very good strategy for a business is running a contest to encourage people in engaging more and sharing the page or the content by the company more, giving good prizes that is related to the business. Because a brand should give a prize that is related to attract people more that is attracted and interested in the business product, and that would help the business know their potential followers and who is really interested in their product. both videos is about how to plan your business strategy and how to get a lead on the social media platform, it teaches about managing the social media and engaging with the potential followers and current followers as well.

Reference:

Larson & Draper (2019). Digital Marketing Essentials. Retrieved from: https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/360b4970-a012-438c-a469-bc9ef8f8d243/8308cac4-3979-4b7e-8f3a-5f853f2b90d9/view

Biedenbach, A (2016, July 6). Social Media Planning, Stukent Expert Session. Retrieved from: https://www.youtube.com/watch?time_continue=1049&v=WdSBUfUXDYc

Nakatani, B (2017, March 6). How To Generate Thousands Of Leads Using Social Media - Expert Session. Retrieved from: https://www.youtube.com/watch?v=FEvLC3y93V0

[enjoyablecrowd-blog]

Hala,

           Good post! I also reviewed one of those videos. It stuck out to me when you mentioned that media pages should address current events in the industry and may impact the company. The media pages essentially become the voice of the company because they are viewed by so many people. When something happens, people will turn toward media to see what the companies they use have to say about it. This is a great opportunity to gain customer trust because their eyes are all on you. You have their attention, you just then have to deliver a message that reflects the company’s views.

           Because the pages are the voices of the companies, it is vital that goals are clearly laid out for the pages. The narrative that the page will follow must be agreed upon and shared. If this is not the case, you run the risk of having a media page that does not represent the views of the company. This will mislead customer and drive away business.

           Pages should also keep up with trends and monitor followers as you noted! By following the trends that sites go through and tailoring posts to take advantage of them, you increase the viewership of the people using the site.

[enjoyablecrowd-blog]

Expert Analysis Wk 5

Expert Analysis Wk #5

             I reviewed “Social Media Planning” with Adelyn Biedenbach. She works with the NHL organization, the Florida Panthers. Her first point is the “feed the beast”. Many times, in our personal media, we post when something cool happens or just periodically, but as an organization it must be different. As a business, if you do not post regularly and keep your name on the mind of people, you are not optimizing your media. It is vital to create content all year round. You do this by knowing your organization and tracking operations. People are interested in the actions of their companies. Keep track of the little things that are going on in your business and post them. This will enlighten customers on operations and keep them thinking about you.

           It is important to identify your goals in media. Is the goal direct sales, brand exposure, or customer service? This will force you to tailor your posts based on what you are looking to achieve through your media. Sales posts will have pictures of products with descriptions as well as links to the page where it can be purchased. Brand exposure posts may be more tailored to show what the brand represents. What is the customer earning or being a part of by choosing your business? Show the upsides of your company.

           Biedenbach encourages businesses to “develop your stars”. This means to create a routine of posting styles and staying with that personality. With the Panthers, they use regular game day posts and coverage as well as contest to encourage users to follow them and pay attention to their posts.

           It is also very important to know the company and know the industry. When are people looking to use your product and when is it important to be posting? When are the hot hours for posting where most people will be observing your posts? It is suggested that posts should be in the morning or afternoon and the accounts should not be left unattended. An unattended post makes the company look stagnant.

           The page must be able to run with the unexpected. If it just happens to be “friend’s day”, post something having to do with that day, because that will keep content original and unique. Even if it does not necessarily have to do with your product, it can help relate to customers and seem more personable or up to date.

[hrayes]

Social media marketing

For this week I choose an article written by Vandita Grover, the article was written in January 2nd of 2019. The article is about social media marketing and trends, the first thing in the article is how people nowadays tend to research a product before deciding on the purchase, and how social media has big influence on the market. the article also mentions the video content marketing and how it helps by engaging people, adding new dimension to the content, how it is authentic way in connecting with the people, and how it helps the people trust the brand more. It also talks about the importance of the messaging apps and chat-bots, how it helps the brand and the business to gain ground, it helps the business to engage and be more popular with their customers, it helps in providing an instant customer service, and how the chat-bots can be programmed to answer basic questions as a fast-instant service. The article also talks about how the transparency and trust between business and the customer is very important, and the data in the social media should be balanced between privacy and transparency for their customers. In conclusion the article states how important the social media marketing and how it can influence people choices, also how it helps in improving customer service and engaging with people all over the world in a very influential and engaging activity. As the text book also states, “Posting content from customers can humanize the company and thereby make the customers- connection feel more personal”. (Larson& Draper 2019). As a customer for many brands I do believe that social media is something every brand and business should work on for better interaction with the customers, and the better the content can get a better relation between people and their brands. It is very important way to market and engage successfully. “Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy”. (Grover, V 2019).

Reference:

Larson & Draper (2019). Digital Marketing Essentials. Retrieved from: https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/360b4970-a012-438c-a469-bc9ef8f8d243/8308cac4-3979-4b7e-8f3a-5f853f2b90d9/view

Grover, V (2019, January 2). 5 Social Media Marketing Trends to Win in 2019. Retrieved from: https://www.martechadvisor.com/articles/social-media-marketing-2/top-social-media-trends-2019/

[enjoyablecrowd-blog]

I thought it was interesting how you mentioned that it is beneficial for companies to post actual responses from customers. Instead of taking the perfect word of the company, they use words of people that have tried to product and have real responses. By using customer feedback, they personalize the message and it is perceived better because receivers are not as reluctant about what a company is telling them. It is like that are on a team with the customers and they trust what they have to say more.

           You see this a lot in car commercials. Typically, the ad makes some reference to “these are not actors”. This is supposed to make responses in the commercial appear more genuine and reliable.

[enjoyablecrowd-blog]

I analyzed an article by Steven Macdonald of SuperOffice called “Email Marketing Strategy: A Data-driven Guide (with Original Case Studies)”. The entire article was a strategic guide to lead people through the best ways to market through emails. This article was published on January 9, 2019.

           Email marketing is the top channel per dollar spent. Returns are roughly $43 per $1 invested. This is likely because of the low cost of email advertising. Many large companies have begun to use email marketing as their main avenue for advertising. The article cites that as many as 280 billion emails are sent daily. The number is projected to increase to 333 billion over the next 2 years.

           One of the main draws from the article is that personalized messages go further. Instead of “Dear valued customer” an email might start with “Dear Joe”. Just that little bit of care can entice a customer to look further into the message. Using buyer history to generate personalized products is more effective than randomly generating products and hoping they are interested. Some companies cite that as many as 35% of their sales come from recommended products from emails. It is estimated that personalized messaged are 6 times more effective than random messages. By personalizing messages, you can expect to earn 60k in revenues for every 100k emails sent.

           It is also important to make emails and messages friendly to mobile devices. 61% of emails are estimated to be opened on a mobile device. If the message is not compatible to this framework, most consumers will likely disregard the opportunity. When we all wake up, most of us check our phone for missed calls and emails. If messages are not easily seen, we may even unsubscribe to a company that does not make it easy on us.

           It can be very important to use triggered emails. These “welcome” and “thank you” emails have far better open and click through rates than traditional emails. It is important to mix the style of emails that you are sending so that you reap the benefits of each style. People may be more likely to open triggered emails, but that wont necessarily lead to sales. They may be more likely to open a traditional email the next time though, and this may lead to a sale.

           It is vital to pay attention to how people are responding to emails. If people are not opening the emails you send, you may be at risk of being blocked by anti-spam software. This would mean that people are not even seeing your name because it would go directly to their trash folder. (Larson & Draper)

 Larson & Draper. (n.d.). Digital Marketing Essentials. Retrieved February 10, 2019, from                        https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-                                  03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/fd96e57d-c8fe-46ee-a2b0-                        8cf4d61f9d72/7b0677b1-ee18-4c53-bfcb-0f85f10593a9/view

MacDonald, S. (2019, January 09). Email Marketing Strategy: Data-driven Guide (w/ Unique      Case Studies). Retrieved February 8, 2019, from   https://www.superoffice.com/blog/email-marketing-strategy/

[hrayes]

Digital Marketing: What make Video marketing effective

The article is by HIV.Gov written by Jeremy Zilar, on Aug 2017 and Updated in September 2018. The article talk about how and why does the Video marketing effective. The article also implies that using videos as communicating strategy can increase engagements between the brand or the company and their customers “followers” according to studies 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016 ). 82% of Twitter users watch video content on Twitter (Bloomberg ). 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP) .Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google , 2016) By 2017, video content will represent 74% of all internet traffic. (KPCB/Meeker, 2017 ). The article also talks about how people tend to like the live videos and how much they spend time watching the online live videos. As well as mentioning and educating people about video marketing and how it is effective, the article also educates about how to use the video marketing effectively with simple steps, first, know and define the objective, second, know the target audience, then determine capacity, establish an evaluating plan. Keep the content simple and attracting, short and engage the followers. Include specific URL to guide the followers to additional information, establish the promotional plan. The article also provided the reader with some other marketers professional and their opinion od video marketing, and how they use it.

Digital marketing nowadays is being very effective, while all the big brands use it to engage with their people, motivate them, get ideas, promote for their new products. By using digital media, the brand “company” can reach their customers and people all over the world. Can engage with them, know what they want and what they think. Improve and influence. “Advertising effectiveness isn’t just about reaching the right audience, your message must also resonate with them – influence their attitude, affect their propensity to buy, or provoke another desired action”. (The Nielsen Company (US). LLC 2019).

Reference:

The Nielsen Company (US). LLC (2019). OUR RECIPE FOR SUCCESSFUL MARKETING AND MEDIA STRATEGIES. Retrieved from: https://www.nielsen.com/us/en/solutions/reach-resonance-reaction.html

Zilar, J (2018, September 11). By the Numbers: Why Video Is Effective. Retrieved from: https://digital.gov/2017/08/07/by-the-numbers-why-video-is-effective/#

[enjoyablecrowd-blog]

Great post! I like how many fact points you made. This data is very powerful and useful to companies looking to market and advertise. It really is amazing how much time people spend looking at their social media pages. These videos are all an opportunity for a company to hit a target market. Businesses should carefully consider the types of videos they advertise during because different demographics will tend to watch different types of videos. It probably is not effective to sell life insurance during videos viewed by children.

[enjoyablecrowd-blog]

Search Engine Marketing

           I reviewed an article entitled “7 Search Engine Advertising Techniques Successful Businesses Swear By”. The article overviews what exactly SOM is and why it is so important. The U.S. is the leading market for online advertising with a revenue of 33 billion dollars in 2016.

           SOM is also referred to as pay per click. Businesses pay a fee for each click their link receives on the results page. This is a successful method of marketing because people that search certain words are already looking for a product, they just need a source to buy from. These companies bid on specific keywords that are related to their product. The ones that win the bid are placed higher on the result list than the ones that don’t. This method will only go as far as your budget allows. Many companies have a preset limit to the number of clicks they can receive before their link is removed. A benefit of this method is that a company does not have to be large to reap the upsides of this style of marketing.

           Never run only one ad! The article suggests that a business should always have at least two ads in cycle at one time. The idea is that you want to be able to compare the ads to each other and gather information on what makes or breaks your ads. Just because an ad is getting a lot of hits does not mean that it is a great ad. There needs to be a good level of conversion for the ad to be successful.

           Marketers must also decide if they want their ad to attract broad of exact matches to their keyword. Exact matches may be more likely to end in a sale, but broad matches will likely result in more traffic. This choice may be vital in how the ad performs as too many people could click and not purchase, or not enough people could click the link. (Standberry, 2018)

           Some advantages of PPC is that they begin to produce results very quickly. They can be immediately evaluated. Because of this, they are great to experiment with trial and error. They also reap benefits from being the first results to show.

           Downsides of PPC is that people tend to not trust them as much. According to Donna Duncan, between 70% and 80% of users totally ignore the advertisements at the top of the page. (Duncan 2018) Lastly, your availability will only last as long as you are willing to pay for it          

References

Duncan, D. (2018, June 19). What are the Different Types of Search Engine Marketing (SEM)?   Retrieved January 23, 2019, from https://www.b-seenontop.com/seo-blog/types-of-    search-engine-marketing-sem/

Standberry, S. (2018, August 30). 7 Search Engine Advertising Techniques Successful     Businesses Swear By. Retrieved January 23, 2019, from            https://www.lyfemarketing.com/blog/search-engine-advertising/

[hrayes]

SEO Analysis Blog

Introduction to SEO Analysis, by Benjamin Beck

The expert session of Benjamin Beck was about SEO, what is SEO and it introduces to people all about SEO. It introduces people and educate people about SEO versus PPC, it also teaches people how to pick the right word, onsite optimization, off sight link building. SEO is the main in the session, Ben started the session with explaining the difference between SEO and PPS, where SEO is non-paid “FREE” and PCC is pain ads, also SEO can rank for several words while PCC only shows while using keywords. There is a difference in ranking, cost, reports, ROI, and traffic. Ben went into details while introduction and educating us about SEO. The he started to talk about how to choose the right keywords. There are stages that a person must follow in order to choose the right words, first discover, research, compare, purchase, post purchase. Then the session went to onsite optimization which refers to how to extract and know what this website is about and its possession in search ranking. Ben also explained the off-sight link building, link building is helping in ranking the good qualities websites. There is a allow influence links, a high value influence links, and dangerous links like spam and hacked websites. So off sight is to help the website rank higher in search engines, built some think link worthy, and help to reach out to influencers. To gain even more knowledge I searched for extra definition and information’s about SEO, and according to MOZ “SEO is Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results”. (Moz, 2018). It’s the way understand how to attract quality traffic, quantity of the traffic, and it’s an organic traffic that is not paid. It’s the way to build friendly site, that it is easy for search engines to what is the site about just from a markup. So in conclusion SEO works by the Website name “URL”, the page content, characteristics of the links, accessibility, and page design.

Reference:

Beck, B (2014, July 28). Introduction to SEO. Retrieved from: https://www.youtube.com/watch?time_continue=1631&v=NrOi4ChcMuY

Moz, Inc (2018). What is SEO? Retrieved from: https://moz.com/learn/seo/what-is-seo

[enjoyablecrowd-blog]

           Great post! I believe we evaluated the same post. The two big ideas that stuck out to me the most, of the ones presented were how much wording matters in a particular spot in the funnel, and dangerous link areas.

           It mentioned how pivotal using optimal lingo can be. Even just the addition of an “s” to make a word plural can largely impact the position of your link. It just goes to show how important it can be to research what makes the best results. What struck me as odd is that you have to use different keywords for different parts of the search funnel. You are selling the same product to everyone, but you have to use different keywords for someone using specific lingo and those that are using broad terms. This also has a large impact on the amount of competition you will be going up against.

           I had also never considered the impact that black market sites have. There are many links to be had out there, some are just risky to use. Those sites can lead to negative repercussions against your site. Even though the links are cheap and come in large numbers, it is generally not a good practice to follow.

[enjoyablecrowd-blog]

Expert Session

           There are two ways to get your page links and get it seen. You can use Pay Per Click (PPC) or Search Engine Optimization (SEO). Both of these methods have their pros and cons. Pay per click has the potential to bring your site to the top of the ranks immediately. The ROI is consistent because it constant for the duration of your budget. Success is easily measured as the number of clicks is recorded. A drawback is that for each time your link is clicked, regardless of the result, money is taken from your budget.

           Search Engine Optimization is largely used because the number of clicks you receive is not limited to your budget. This method is used for long term success for your site. Although clicks are free, it does take a lot of time and effort to move up in the ranks and get a better search position. It can also be difficult to track success, as clicks are not recorded.

           Finding the perfect keywords and phrases to use is vital. Just the difference between a word being singular or plural can be the difference in thousands of hits.

           It can be very helpful to use specific keywords that will have little competition. The people searching for that keyword will be more likely to find your site and more likely to buy because they know exactly what they are looking for. A downside of this method is having less traffic.

           It is useful to find sets of keywords to use at each stage of the funneling process. What words are likely to be searched while people are using broad terms? What about when they are looking for something very specific? They are likely to be using different words, thus meaning different keyword searches.

           Researching the competition of keywords can help avoid wasting time with words that are high used against companies that are much more reputable

           People making links essentially equals a vote for your site. The links are not weighted equally, however. Links from blogs or niche sites are considered low influence and are not weighted very heavily. High influence sites such as news outlets or government sites are given a lot of impact. Black sites sell links for very cheap and can boost your site. The issue is they aren’t weighted heavily and will penalize your site if they are discovered.

           Lastly, highlighting keywords on your page can make finding information easier. It directly shows users where their answers are.