Trending

This blog is all about trending news, stories and even new unique products.

[hrayes]

Marketing Vs Branding

Internet Era has changed a lot in marketing, and how to do branding, how to engage with your customers. In this blog we are going to discs some differences and talk more about digital branding and what it is.

“Digital branding is a brand management technique that uses a combination of internet branding and digital marketing, online marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content” (Wikipedia, nd).

“Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums”. (Wikipedia, nd).

Branding in general aims to make and create the connection. The connection needed between the consumers and the brand by more engaging them, its not exactly like marketing, its more engaging and about recognition. The branding sticks to customers mind while marketing it aims to market for the brand or what ever product or services, brand is about the brand itself. “While you may often hear the terms digital marketing and digital branding used interchangeably, they are quite different from one another.  Digital marketing is more about pushing a certain product or service based on how good it is, whereas digital branding is a little more subtle than that.  Instead of focusing on one particular product, digital branding highlights more the underlying values of the company”. (Madeline, 2018). We can describe it as a long-term marketing for the brand.

A lot of people think so if we do marketing why do we need branding, lets discuss the branding benefits. First the multichannel, when a brand have a strong branding it will allow the brand to spread easier and engage easier with people “customers” or “potential customers”. Not to forget about being viral, in this era, which is considered digital era, being viral is not easy and its very rewarding for a brand. Engaging, branding its how you can engage customers with their feedback, likes, shares, tags. Branding help the brand in better connecting with their consumer.

“Digital branding is a vital step in building any successful business.  For that reason, it’s important to have a solid digital branding strategy in place before you begin.  Not only will this allow you to increase your company's popularity, it will enable you to build a much stronger relationship with your customer”. (Madeline, 2018).

Digital marketing allows the brand to market and use marketing platforms to market for their new product and services, or even any new promotions and events happening, it’s like announcing, and make the customers aware of what going with your brand.  

What’s the differences between the traditional and digital, either for marketing or branding! the traditional was by using prints, such as magazines, flyers, newspaper or maybe television, while digital are more into social platforms, and paid searches, paid ads on media. There is a lot of studies that shows that this generation can only be reached by social media and digital use, “statistics indicate that social media branding may be a better way of targeting younger consumers compared with traditional methods like print advertising. 59 percent of 18 to 29 year old use Instagram, for example, compared to just eight percent of people aged 65 and over”. (Dewberry, J 2018).

Using the media platforms can help in your brand marketing as well as branding, here is some tips, and how to do that. First you have to encourage your customers to share your brand, for example Nike make it easier for their followers on the social media platform to share their content as well as tag Nike and Nike uses that as well, they tag their followers they make them feel engaged, and valued. Also, you can share engaging content, stories or creative images. Not to forget that many brands uses sponsors to market their products, for example Nike and Cristiano Ronaldo, or any other famous athlete.

In conclusion to understand more what the difference between marketing and branding is, we need to know that branding is strategy and marketing is building awareness. Marketing will keep in changing and evolving, branding is your message and marketing is to deliver your message. Branding always comes first, because it’s the core, its who the brand is, and marketing comes next because it will make the brand enter the market and build awareness to the brand in the market. The brand is what keeps your customer coming and your marketing is to help he brand in creating more awareness and promotion for any new offering, such as product, service, promotion and events.

  References:

Dewberry, J (2018, January 4). Traditional Vs digital. Retrieved from: https://joannedewberry.co.uk/articles/traditional-vs-digital-branding-best-brand/

Madeline (2018, January 25). Digital marketing vs digital branding. Retrieved from: https://www.contentrefined.com/digital-branding/  

Wikipedia (nd). Digital branding. Retrieved from: https://en.wikipedia.org/wiki/Digital_branding

(Wikipedia, nd). Digital marketing. Retrieved from: https://en.wikipedia.org/wiki/Digital_marketing

[hrayes]

Online shopping

Online shopping can be a great tool for busy people and busy life, it can be very convenient for people’s needs and sometimes even fast service. The online shopping is highly competing with traditional shopping. Over the years online shopping has been increasing. “Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. And in the US alone, we’re expecting to have 300 million online shoppers in 2023. That’s 91% of the entire country’s population”. (Ouellette, C 2020). Let’s discuss & list the advantages and disadvantages of online shopping.

Advantages:

24/7 shopping, the consumer can shop when ever they want.

No transportation needed.

Taking your time with no pressure from salesperson.

No waiting in line for purchasing.

The items come to you without the hassle of having bags while shopping.

Applying coupons and searching for better prices easily.  

And there are advantages for the business as well which is mainly no overhead, less costs.

Disadvantages:

Does not have the ability to physically inspect the product.

Not much option in payments.

You have to wait for the item to be delivered. Not instant.

Extra fees sometimes.

Safety with payment and fraud concerns.

 As a consumer I think online shopping is very convenient and it saves you money if you knew how and where to shop. It saves time, you can shop when ever you want, you can easily locate your items and search for the best price, coupon, and some stores they do online sale only. As mentioned above, there is some advantages and disadvantages in online shopping, Its obvious that some people still prefer traditional shopping where the could enjoy it more and physically interact with the items they want to purchase and inspect it more, also by getting it instantly. Not to forget in enjoying their self with having friends and enjoying some coffee between the shopping time. Some people like to go traditional shopping for many reasons. And there is a difference in men and women, who shops online more and what do the shop for? “As of 2018, the digital buyers’ penetration rate worldwide is 47.3%. If we’re looking at statistics by gender, the difference between the percentage of male and female shoppers isn’t a breath stopper — 72% are women, while 68% are men”. (Ouellette, C 2020).

Risks in online shopping, we cant ignore that online shopping can be more risky than traditional shopping, just the fact that you have to put your financial information to purchase it risky, especially with all the frauds and hacks increased, mostly around holidays and when people shop a lot. Sometimes the website is fraud that’s why we always have to make sure how secure is that website. While in traditional there is less, way less chance of risk. Even when a consumer buys something from a website and when it delivers it look way different that the picture, the quality and the look overall. That’s a scam, and sometimes you can’t ever return. That’s why when a consumer wants to shop, they have to make sure that they are shopping with a secure known website, just to ensure having a good experience. There is always steps a consumer could take to ensure their safety, such as know the advertiser, when you buy something with a good deal you should check who is this company offering the deal are, they legit? Another step would be checking site security setting, make sure that the website is secure. Be a savvy shopper, take your time and make sure everything is right. Be aware of good to be true deals, don’t fall for it without making sure. Be aware of scam and fraud emails, always keep the document of the order print it or save the screenshot. Something to prove you shopped. Protect you financial by checking the privacy policy of the site. All that steps would help and ensure the safety and lessen the risks. “Consumers perceive e-commerce as riskier compared with traditional shopping that curbs considerably consumers’ willingness to buy online. Perceived risk in e-commerce has several dimensions from which the most significant are time, financial, and privacy issues. In electronic services, trust is the most efficient risk reliever. In addition, payment security, cheaper price and exchange options have used to minimize perceived risks. Consumer’s perception of risks in e-services has been studied relatively little. Studies are made only on a few services, but perceptions are not surveyed in electronic insurance business”. (Nenonen, S “nd”).

Overall online shopping seems to be growing and especially with the growing consumer demand, and with the busy life now adays. “The internet is only going to become more popular as time goes by and purchasers worldwide become more comfortable about the security and on-time delivery of their purchases. This is the one area of merchandising that continues to have a positive outlook far into the future”. (Metrics “Nd”).

   Reference:

Metrics (nd). Growth of online shopping. Retrieved from: http://wwwmetrics.com/shopping.htm

Nenonen, S (Nd). Consumers’ Perceived Risks in e-Shopping. Retrieved from: https://www.prevencionintegral.com/canal-orp/papers/orp-2006/consumers-perceived-risks-shopping

Ouellette, C (2020, January 3). Online shopping statistics you need to know in 2020. Retrieved from:

https://optinmonster.com/online-shopping-statistics/

[hrayes]

B2B Marketing Importance & What is trending

“B2B marketing refers to the techniques and best practices used by companies that sell directly to other businesses. Unlike B2C marketing strategies, which assume the audience is the buyer, B2B marketing has to account for all the different stakeholders who impact business purchases, whether they are executive decision-makers or simply influencers”. (Brafton, 2019).  Business to business marketing it simply involves the sale of one company product or service to another company. It is very similar to consumer marketing at least the same basis, but what is different that when consumer marketing its only related on consumer opinion of the product based on price, popularity or maybe based on their emotion triggers, on the other hand B2B is more focused price, potential and profit. B2B marketing is important. Why? B2B marketing when done correctly it can show fabulous results. “When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Yes, marketing is an essential part of generating leads and customers for a B2B company. However, a lot more emphasis is placed on the sales and business development departments. But if the goal is in growing the company, it more important to give B2B marketers a greater role and responsibility”. (Hutton, J 2019). Companies should understand the marketing importance and what challenges their marketing department deals with. There is a lot of trends that has been proving how beneficial it is to companies. Business to Business trends that proves that marketing is important and should have much bigger role in companies. For example, content marketing, there is a lot of big companies that work in this trend and it has been showing great result for the company. Creating good quality content helps the company reach their target audience better and more effectively. Another example is the multi-channel approach “Engaging prospects through multiple channels is becoming more important. This means you want to publish content on your blog, provide updates on social media, follow up via email, send direct mail campaigns, and make sales calls. It’s also not just about using these channels randomly. The best results come from integrating these all these channels to extend your reach and create a cohesive marketing campaign”. (Hutton, J 2019).

What are the biggest 2020 B2B Marketing Trends? Quality theme-based websites: it’s very important to have an engaging website, in recent years it shows how companies are either paying more attention in creating better theme to their brand or updating their website. Different unique theme.  Meaningful data: We are now a more sophisticated industry, and the 2020 Business to Business marketing trends include a push toward meaningful metrics. Trends point to the latter becoming the focus of data-driven business-to-business marketing in 2020. (Smartschan, A (nd). Content Marketing: increases brand awareness and brings the target audience to the company digital assets. It can educate about the company product or service. Account based marketing that offers more focused approach, it can target specific accounts that the business wants to target within those companies.

What is the best way to create a successful Business to business strategy, lest discuss some ideas and steps? 1st step should be knowing the company target audience. Most Business to business audiences are stakeholders, which include influencers and decision-makers.  For that reason, working on a strategy that would engages all stakeholders will help move prospects through the sales funnel and closer to making a purchasing decision. Identify conversion and business goals by increasing conversion rate, boosting organic search, raising sales revenue.

In Conclusion Business to business marketing is an important technique for better branding, its an important and successful tool for better competing with other business. Business to business marketing is only getting more challenging that is why successful strategies is important to engage audience “target audience”. To be a successful business to business marketer the marketer has to bring fresh unique ideas, with great strategies the marketer will have a great impact on the company business. 

Reference:

Brafton, Fuel your brand. (2019). Business to Business (B2B) Marketing. Retrieved from: https://www.brafton.com/glossary/business-to-business-b2b-marketing/

Hutton, J (2019). The importance of B2B marketers and their impact on the company.

Smartschan, A (nd). 2020 B2B Marketing Trends: 8 Things You Need to Know. Retrieved from: https://altitudemarketing.com/blog/2020-b2b-marketing-trends/

[hrayes]

Integrated Marketing Communications

Integrated marketing communication is a process of planning, executing and monitoring.  “Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony”. (MMC Learning 2019). Integrated marketing communications needs and requires a lot of effort but in returns it gives back benefits, such as creating competitive advantages, as well as boosting sales and profit.

Integrated marketing benefits:

Brand Differentiation's, trust among customers, effective messages, accountability.

“There are many benefits of integrated marketing communications for your brand. It can help your messaging be better retained and understood by clients. Does your business follow an integrated marketing communications process?” (Chrisos, M 2018).

Reference:

Chrisos, M (2018, March 28). Benefits of Integrated Marketing Communications. Retrieved from: https://www.techfunnel.com/martech/benefits-of-integrated-marketing-communications/

MMC Learning (2019). Integrated Marketing Communications. Retrieved from: http://multimediamarketing.com/mkc/marketingcommunications/

[hrayes]

Government Public Relations

In General, and in all sectors public relations is very important, and its responsible of the image of the organization or the public figure. In this blog we are going to focus more in talking and discussing government relations. As for public relations in general its related to interaction and communication with the public, its similar to government relations, it’s all about implementation of public policy, assisting the media in best presenting the government activities, reporting the news to the public and other agencies, in general to best present the government in better image to the public with the right speech or media content. (Government relations is the branch of public relations that helps an organization communicate with governmental publics). (Anderson, F., & Hadley, L. 1999). Government public relations is the link between the government and the public, it has effect on public opinion and how the public see their government or in specific their political figure. And social media lots of politician use social media platform to do their public relation and reach their public and persuade them with the good PR communication skills. The PR in general has its great skills that can have an impact on large number of people, diverse and multiple level of accountability that extend to general public opinion. Imagine how these skills could be beneficial to politician. Using the right words and content to reach out to their public. In conclusion PR is something that it is important in all sectors and it is simply the image, either you give the people the right image or not.

Reference:

Anderson, F., & Hadley, L. (1999). Guidelines for setting measurable public relations objectives. Institute for Public Relations, retrieved February 6, 2010, from http://www.instituteforpr.org/ipr_info/measureable_public_objectives

Seitel, F. P. Practice of Public Relations, The. [VitalSource]. Retrieved from https://bookshelf.vitalsource.com/#/books/9780134170282/  

[hrayes]

Social Media & PR for great effective Publicity

Social media marketing has a huge impact on our world. Social media and Public relations could be a great way to gain publicity. “In these modern times, the water is muddled, and the various areas of marketing have become intertwined. This is definitely the case with public relations (PR) and social media”. (Bates, P). Both social media & Public relations are about communication, social media with good content either word or images, and PR with stronger words that both when working together it could be stronger and more effective. Social media helps PR word to reach people all over the world in fast and less cost. “social media marketing and PR can be used for all types of organizations to drive social impact”. (Bates, P).

Social media and PR can reach the people in different way, they could also be combined for organization or small businesses, its easier way. Before the social media PR was also as important but it was harder to reach people in different places, with social media platforms reaching people its much easier and doable. “Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers”. (Boitnott, J. 2018).

Reference:

Bates, P (nd). Why Public Relations Should Play a Role in Your Social Media Marketing. Retrieved from: http://csic.georgetown.edu/magazine/public-relations-play-role-social-media-marketing/

Boitnott, J (2018). 5 Ways You Should Be Using Social Media as Your Top PR Platform. Retrieved from: https://www.inc.com/john-boitnott/bhow-social-media-is-now-your-primary-public-rel.html

[hrayes]

Ethics and Law

Knowing the differences between ethics and law and how they relate in some situations is important to understand. The law is law and never debatable, but ethics is different between everyone, in different words ethics is different for each person because humans’ beliefs are different in general. (Ethics and the law are not identical. Typically, the law tells us what we are prohibited from doing and what we are required to do. It is said that the law sets minimum standards of behavior while ethics sets maximum standards). (Tsahuridu, E 2015). The law is all about rules that people must follow because its illegal not to, in the other hand ethics are what people think is right to do and not right to do. In some situation ethics and law are the same, for example cheating in taxes, that is not legal and against the law as well as it considered not ethical at all. Ethics sometimes and in most cultures differ, what is not ethical in some culture is normal in others. It’s a bit complicated to connect law and ethics in some situation because again humans’ beliefs are different between cultures.

In conclusion, Ethics is moral philosophy, what is good and what is not. And Law is a system of the rules that people must follow. There are some similarities that Law in most cases is made based on what is right to do and what is not right, is it ok to cheat? Is it ok to steal? All that is considered illegal and unethical, its basic right behavior of humans. what we can conclude that law and ethics is closely related because law is about basic ethics that most humans agree on.

Reference:

Public Relations Society of America, Inc. (2019). Ethics. Retrieved from: https://www.prsa.org/ethics/

Tsahuridu, E (2015, April 1). Why ethics and law are not the same thing? Retrieved from: https://www.intheblack.com/articles/2015/04/01/why-ethics-and-law-are-not-the-same-thing

[hrayes]

PR & Public opinion

Public Opinion is an important thing for any company or an organization, its important because it’s the main thing in creating identity. In fact, Public Relation most of the times are more important in creating identity than advertisement. Yes, it’s more important, especially in the beginning. PR is more helpful in attracting and engaging the audience. All this importance is because the psychology behind Public relation. “Public Relations Society of America, public relations “…is a communications discipline that engages and informs key audiences, builds important relationships and brings vital information back into an organization for analysis and action”. (Millennium Agency, 2012). Sometimes a company work on advertising but never consider a PR, and how the PR has huge effect on public opinion. “The basic objective to most public relations programs is to change or neutralize hostile opinions, to crystallize unformed or latent opinions, or to conserve favorable opinions by reinforcing them. This is done through persuasion”. (Agility, PR solutions, 2019). PR should be used by companies and organization to create awareness and influence public opinion. PR job is making sure that information about the organization is sent to the right channel to reach and influence the public and make a difference in public opinion. In conclusion Public relation is simply the right choice to create the right message to the audience.

Reference:

Agility, PR solutions (2019). Persuasion and public opinion – communications. Retrieved from: https://www.agilitypr.com/resources/pr-glossary/persuasion-and-public-opinion/

Millennium Agency (2012, February 15). Managing Public Opinion: The Importance of Public Relations. Retrieved from: https://mill.agency/managing-public-opinion-the-importance-of-public-relations/

[hrayes]

Public relation “Persuasive Job”

Not everyone could understand what exactly public relation is, and what is the main job for a PR!

This Blog is to clarify what is Public relation and how beneficial and important to business it is. Let’s start with defining Public relation and talking about Public relation history. “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Forsey, C 2018).

Public relations is mostly misunderstood, PR is not only a relation between a business and the media, in practicing the public relation in the right way a business can higher sale and have better organization culture. In our world now public relation can be in variety of tools, either the wide Social media platforms, of traditional public relation. In other word we can name it a persuasion job, a PR job is to persuade the audience to share the business idea or buy their product by promoting it and educating people about it. PR job is very influential, and it does benefit the business in many ways. It simply can help the business attract more traffic and get more attention. It is getting more easier to use the media to do the public relation and get the story or event you want to be known and public. Anyone can easily get their message and deliver it to the public. The challenge is to know what platform to choose for the right public relation to the business or the politics or any story that a person want to deliver it to the public that is where the PR campaign can do their job by creating the perfect image, to know where is the best platform to reach the target audience.

Again public relations is not advertising, it’s a lot more than that and that what sometimes even gets misunderstood, especially that its sometimes accused to be dishonest and not always working for the best interest for the people and they work only for their cause and to be honest yes some PR people does not know and care about people so they deliver the wrong image of PR people. The right way to correct and fix the issues is by understanding what PR is, and how to educate people about their cause or the business, it simply to engage people with their business. “PR involves building relationships, often between business and the media, but also with other business and professional and consumers”. (Pringle, S 2013).

 Reference:

Forsey, C (2018, April 20). What is Public Relations? The Definition of PR in 100 Words or Less. Retrieved from: https://blog.hubspot.com/marketing/public-relations-definition

Pringle, S (2013, August 7). Why the public relations agency is misunderstood? Retrieved from: https://www.business2community.com/public-relations/why-the-public-relations-agency-is-misunderstood-0577322

[hrayes]

Public relation “Persuasive Job”

Not everyone could understand what exactly public relation is, and what is the main job for a PR!

This Blog is to clarify what is Public relation and how beneficial and important to business it is. Let’s start with defining Public relation and talking about Public relation history. “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Forsey, C 2018).

Public relations is mostly misunderstood, PR is not only a relation between a business and the media, in practicing the public relation in the right way a business can higher sale and have better organization culture. In our world now public relation can be in variety of tools, either the wide Social media platforms, of traditional public relation. In other word we can name it a persuasion job, a PR job is to persuade the audience to share the business idea or buy their product by promoting it and educating people about it. PR job is very influential, and it does benefit the business in many ways. It simply can help the business attract more traffic and get more attention. It is getting more easier to use the media to do the public relation and get the story or event you want to be known and public. Anyone can easily get their message and deliver it to the public. The challenge is to know what platform to choose for the right public relation to the business or the politics or any story that a person want to deliver it to the public that is where the PR campaign can do their job by creating the perfect image, to know where is the best platform to reach the target audience.

Again public relations is not advertising, it’s a lot more than that and that what sometimes even gets misunderstood, especially that its sometimes accused to be dishonest and not always working for the best interest for the people and they work only for their cause and to be honest yes some PR people does not know and care about people so they deliver the wrong image of PR people. The right way to correct and fix the issues is by understanding what PR is, and how to educate people about their cause or the business, it simply to engage people with their business. “PR involves building relationships, often between business and the media, but also with other business and professional and consumers”. (Pringle, S 2013).

 Reference:

Forsey, C (2018, April 20). What is Public Relations? The Definition of PR in 100 Words or Less. Retrieved from: https://blog.hubspot.com/marketing/public-relations-definition

Pringle, S (2013, August 7). Why the public relations agency is misunderstood? Retrieved from: https://www.business2community.com/public-relations/why-the-public-relations-agency-is-misunderstood-0577322

[hrayes]

Today, Wednesday February, 20 2019 Samsung announced their new phones release date. S10 S10 plus and the new and most fascinating GALAXY FOLD. Samsung is inviting every one to find their place in their GALAXY.   

[hrayes]

Social media marketing and planning strategy

I reviewed a video that is by Adelyn Biedenbach that talks about social media planning, and a video by Bree Nakatani, that is talk about how to generate 1000’s of leads using social media. The first video by Adelyn it starts with educating people and talking about how to plan and create a content for a business. In the video Adelyn also mentioned that social media is never off and always on for people all over the world, how it helps the business in marketing and engaging with their people, so a business can easily gain more followers by adding engaging creative content for their followers. It also talks about every company has an exact best plan for them, it depends on what is the industry and what is the company, Adelyn gave an example of a retail store that then they must be more active in the weekends and during or before holidays season that time people tend to go shopping more. The person who is going to do the social media contents should understand the industry very well, even if it’s a team they should know the industry so they can success in delivering the right content to the followers. Also, they should address their concerns with the industry. The social media manager should understand and know what they must get to people about this industry and how to engage people often. And know the company followers well. In the video Adelyn mentions that she tracks the people who re-post her content and how they are engaging with the content to make sure that she is reaching the right potential people. Also, to monitor the followers at which social media platform are more active, that way they know more about their potential customers. “Companies should always be purposeful in their customer- facing communications, because these communications directly affect perceptions of the company. There for a company should create a social media style guide to ensure that its social media content is consistent with the way the company wishes to be perceived”. (Larson & Draper, 2019). While in the other video that I reviewed which is by Bree Nakatani, it is also related to the first video by Adelyn. It talks about how posting content in social media platforms it helps in gaining more followers and getting people to engage more, also a very good strategy for a business is running a contest to encourage people in engaging more and sharing the page or the content by the company more, giving good prizes that is related to the business. Because a brand should give a prize that is related to attract people more that is attracted and interested in the business product, and that would help the business know their potential followers and who is really interested in their product. both videos is about how to plan your business strategy and how to get a lead on the social media platform, it teaches about managing the social media and engaging with the potential followers and current followers as well.

 Reference:

Larson & Draper (2019). Digital Marketing Essentials. Retrieved from: https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/360b4970-a012-438c-a469-bc9ef8f8d243/8308cac4-3979-4b7e-8f3a-5f853f2b90d9/view

Biedenbach, A (2016, July 6). Social Media Planning, Stukent Expert Session. Retrieved from: https://www.youtube.com/watch?time_continue=1049&v=WdSBUfUXDYc

Nakatani, B (2017, March 6). How To Generate Thousands Of Leads Using Social Media - Expert Session. Retrieved from: https://www.youtube.com/watch?v=FEvLC3y93V0

[hrayes]

Social media marketing

For this week I choose an article written by Vandita Grover, the article was written in January 2nd of 2019. The article is about social media marketing and trends, the first thing in the article is how people nowadays tend to research a product before deciding on the purchase, and how social media has big influence on the market. the article also mentions the video content marketing and how it helps by engaging people, adding new dimension to the content, how it is authentic way in connecting with the people, and how it helps the people trust the brand more. It also talks about the importance of the messaging apps and chat-bots, how it helps the brand and the business to gain ground, it helps the business to engage and be more popular with their customers, it helps in providing an instant customer service, and how the chat-bots can be programmed to answer basic questions as a fast-instant service. The article also talks about how the transparency and trust between business and the customer is very important, and the data in the social media should be balanced between privacy and transparency for their customers. In conclusion the article states how important the social media marketing and how it can influence people choices, also how it helps in improving customer service and engaging with people all over the world in a very influential and engaging activity. As the text book also states, “Posting content from customers can humanize the company and thereby make the customers- connection feel more personal”. (Larson& Draper 2019). As a customer for many brands I do believe that social media is something every brand and business should work on for better interaction with the customers, and the better the content can get a better relation between people and their brands. It is very important way to market and engage successfully. “Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy”. (Grover, V 2019).

Reference:

Larson & Draper (2019). Digital Marketing Essentials. Retrieved from: https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/360b4970-a012-438c-a469-bc9ef8f8d243/8308cac4-3979-4b7e-8f3a-5f853f2b90d9/view

Grover, V (2019, January 2). 5 Social Media Marketing Trends to Win in 2019. Retrieved from: https://www.martechadvisor.com/articles/social-media-marketing-2/top-social-media-trends-2019/

[hrayes]

For this week I choose an article written by Vandita Grover, the article was written in January 2nd of 2019. The article is about social media marketing and trends, the first thing in the article is how people nowadays tend to research a product before deciding on the purchase, and how social media has big influence on the market. the article also mentions the video content marketing and how it helps by engaging people, adding new dimension to the content, how it is authentic way in connecting with the people, and how it helps the people trust the brand more. It also talks about the importance of the messaging apps and chat-bots, how it helps the brand and the business to gain ground, it helps the business to engage and be more popular with their customers, it helps in providing an instant customer service, and how the chat-bots can be programmed to answer basic questions as a fast-instant service. The article also talks about how the transparency and trust between business and the customer is very important, and the data in the social media should be balanced between privacy and transparency for their customers. In conclusion the article states how important the social media marketing and how it can influence people choices, also how it helps in improving customer service and engaging with people all over the world in a very influential and engaging activity. As the text book also states, “Posting content from customers can humanize the company and thereby make the customers- connection feel more personal”. (Larson& Draper 2019). As a customer for many brands I do believe that social media is something every brand and business should work on for better interaction with the customers, and the better the content can get a better relation between people and their brands. It is very important way to market and engage successfully. “Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy”. (Grover, V 2019).

Reference:

Larson & Draper (2019). Digital Marketing Essentials. Retrieved from: https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/360b4970-a012-438c-a469-bc9ef8f8d243/8308cac4-3979-4b7e-8f3a-5f853f2b90d9/view

Grover, V (2019, January 2). 5 Social Media Marketing Trends to Win in 2019. Retrieved from: https://www.martechadvisor.com/articles/social-media-marketing-2/top-social-media-trends-2019/

[hrayes]

TESLA MODEL X

[enjoyablecrowd-blog]

Search Engine Marketing

           I reviewed an article entitled “7 Search Engine Advertising Techniques Successful Businesses Swear By”. The article overviews what exactly SOM is and why it is so important. The U.S. is the leading market for online advertising with a revenue of 33 billion dollars in 2016.

           SOM is also referred to as pay per click. Businesses pay a fee for each click their link receives on the results page. This is a successful method of marketing because people that search certain words are already looking for a product, they just need a source to buy from. These companies bid on specific keywords that are related to their product. The ones that win the bid are placed higher on the result list than the ones that don’t. This method will only go as far as your budget allows. Many companies have a preset limit to the number of clicks they can receive before their link is removed. A benefit of this method is that a company does not have to be large to reap the upsides of this style of marketing.

           Never run only one ad! The article suggests that a business should always have at least two ads in cycle at one time. The idea is that you want to be able to compare the ads to each other and gather information on what makes or breaks your ads. Just because an ad is getting a lot of hits does not mean that it is a great ad. There needs to be a good level of conversion for the ad to be successful.

           Marketers must also decide if they want their ad to attract broad of exact matches to their keyword. Exact matches may be more likely to end in a sale, but broad matches will likely result in more traffic. This choice may be vital in how the ad performs as too many people could click and not purchase, or not enough people could click the link. (Standberry, 2018)

           Some advantages of PPC is that they begin to produce results very quickly. They can be immediately evaluated. Because of this, they are great to experiment with trial and error. They also reap benefits from being the first results to show.

           Downsides of PPC is that people tend to not trust them as much. According to Donna Duncan, between 70% and 80% of users totally ignore the advertisements at the top of the page. (Duncan 2018) Lastly, your availability will only last as long as you are willing to pay for it          

References

Duncan, D. (2018, June 19). What are the Different Types of Search Engine Marketing (SEM)?   Retrieved January 23, 2019, from https://www.b-seenontop.com/seo-blog/types-of-    search-engine-marketing-sem/

Standberry, S. (2018, August 30). 7 Search Engine Advertising Techniques Successful     Businesses Swear By. Retrieved January 23, 2019, from            https://www.lyfemarketing.com/blog/search-engine-advertising/

[hrayes]

I enjoyed reading the post, it is informative and it has new beneficial information for anyone who wants to know and benefit from search engine marketing, how to use it. The benefits and also the downside. the post also helped people who read it to understand what does SOM stands for, also PPC, how to use and how could it benefit the reader. Good job. 

[hrayes]

Digital Marketing: What make Video marketing effective

The article is by HIV.Gov written by Jeremy Zilar, on Aug 2017 and Updated in September 2018. The article talk about how and why does the Video marketing effective. The article also implies that using videos as communicating strategy can increase engagements between the brand or the company and their customers “followers” according to studies 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016 ). 82% of Twitter users watch video content on Twitter (Bloomberg ). 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP) .Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google , 2016) By 2017, video content will represent 74% of all internet traffic. (KPCB/Meeker, 2017 ). The article also talks about how people tend to like the live videos and how much they spend time watching the online live videos. As well as mentioning and educating people about video marketing and how it is effective, the article also educates about how to use the video marketing effectively with simple steps, first, know and define the objective, second, know the target audience, then determine capacity, establish an evaluating plan. Keep the content simple and attracting, short and engage the followers. Include specific URL to guide the followers to additional information, establish the promotional plan. The article also provided the reader with some other marketers professional and their opinion od video marketing, and how they use it.

Digital marketing nowadays is being very effective, while all the big brands use it to engage with their people, motivate them, get ideas, promote for their new products. By using digital media, the brand “company” can reach their customers and people all over the world. Can engage with them, know what they want and what they think. Improve and influence. “Advertising effectiveness isn’t just about reaching the right audience, your message must also resonate with them – influence their attitude, affect their propensity to buy, or provoke another desired action”. (The Nielsen Company (US). LLC 2019).

 Reference:

The Nielsen Company (US). LLC (2019). OUR RECIPE FOR SUCCESSFUL MARKETING AND MEDIA STRATEGIES. Retrieved from: https://www.nielsen.com/us/en/solutions/reach-resonance-reaction.html

Zilar, J (2018, September 11). By the Numbers: Why Video Is Effective. Retrieved from: https://digital.gov/2017/08/07/by-the-numbers-why-video-is-effective/#