Esquire Marketing

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Esquire’s 2014 American Food and Drink Awards

Date: October, 2014

Location: The Cecil, Harlem N.Y. In the November 2014 Issue, Esquire announced the first annual American Food & Drink Awards, a celebration of everything new and great in the world of American cuisine. In addition to the 12 'Best New Restaurants' in America — as picked and profiled by Josh Ozersky, Esquire’s Writer At Large —Esquire named a Chef of the Year, Restaurant of the Year, Culinary Region of the Year, Dish of the Year, Cocktail of the Year, and many more, adding up to a comprehensive look at all the things and all the people that make eating in America great. Esquire celebrated the American Food & Drinks Awards – Presented by Ketel One Vodka with a VIP Press Event and exclusive ticketed consumer event at The Cecil restaurant (Esquire’s 2014 Restaurant of the Year) in Harlem N.Y.

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Esquire and Giorgio Armani Event

Date: October 2014

Location: Saks Fifth Avenue, NYC On Tuesday, October 7, Esquire and Giorgio Armani partnered to host an exclusive men’s style experience at Saks Fifth Avenue in New York City. The event introduced Giorgio Armani’s new WALL STREET suit collection and was hosted by NBA star and NY Knick Carmelo Anthony. DJ Chelsea Leyland kept tunes spinning as over 250 guests shopped the Giorgio Armani boutique, sipped specialty cocktails by Reyka Vodka and Monkey Shoulder triple malt scotch whiskey. The event also donated 10% of the evening’s proceeds to the Carmelo Anthony Foundation (www.thisismelo.com/foundation).

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Esquire, Dunhill & Rémy Martin 1738 Cognac Event

Date: October 8, 2014

Location: Dunhill Flagship Store, 545 Madison Ave, NYC

On Wednesday, October 8, Esquire hosted a luxury men’s shopping experience in partnership with Alfred Dunhill and Rémy Martin 1738 Cognac in New York City. The event was hosted by Esquire Fashion Director Nick Sullivan and  showcased the 2014 Autumn/Winter Collection from Dunhill Creative Director John Ray, his first collection with Dunhill. Over 150 guests attended the event and were greeted by two passed Rémy Martin 1738 Cognac specialty cocktails as they arrived to the Dunhill Flagship store location on Madison Avenue and 55th Street in NYC. The featured Rémy Martin 1738 cocktails that were showcased at the event were Rémy Martin 1738 Sidecar and Rémy Martin 1738 Cognac (neat or on the rocks). Hors D’oeuvres were created by leading NYC Caterer Olivier Change & Co.

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Tudor Watch & Hearst Men’s Group Style & Speed Event

Date: October 2014

Location: Petersen Automotive Museum, Los Angeles On Thursday, October 2, Tudor Watch and the Hearst Men’s Group hosted an exclusive style and speed event at the Petersen Automotive Museum in Los Angeles. Over 200 guests attended the event, which was hosted by Tudor Watch Brand Ambassador Russell Kelly, Road & Track Editor in Chief Larry Webster and Esquire magazine Fashion Director Nick Sullivan. As guests enjoyed hors d’oeuvres and specialty cocktails created by The Glenrothes Scotch Whiskey, they were able to experience the Tudor Watch Heritage Collection within the Grand Salon of the Petersen Automotive Museum, which houses some of the most exclusive cars in the world.

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Endless Summer 50th Anniversary Art Exhibition

Date: August 2014

Location: Venice, CA

The Endless Summer 50th Anniversary Art Exhibition, presented by Art Seen, Esquire and Bruce Brown Films, received overwhelming support at the opening night celebration as over 500 guests attended the event in Venice Beach, CA. The arts, film and surf communities came together to celebrate the film’s half-century mark and iconic poster.  Renowned artists John Van Hamersveld, James Verbicky, Ellwood Risk, Laddie John Dill, Dev N Gosha, Ryan Snow, Miguel Osuna, Brad Howe and Claudio Santini exhibited paintings, photography and sculpture inspired by the film. Guests mingled with the noted artists and enjoyed specialty cocktails by Cutty Sark Scotch Whisky, Cutty Sark Prohibition and Brugal Extra Dry Rum.

For more information about The Endless Summer 50th Anniversary Art Exhibition, please visit www.laartseen.com

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Shinola + Esquire Summer Shopping Experience

Date: Wednesday, June 11, 2014

Location: Shinola Store in Tribeca, NYC

In June 2014, Shinola + Esquire partnered to host a Big American Style shopping experience and celebrate the launch of Esquire's Summer Issue.

The event, held at the Shinola Tribeca store in New York City, was hosted by Esquire's Fashion Director Nick Sullivan - who spoke to guests about classic American style and the emergence of Shinola as a leading men's lifestyle brand - and more importantly, a brand that is Made in America. 

Invited guests enjoyed Gentleman Jack Tennessee Whiskey specialty cocktails as they checked out the beautifully designed Shinola Store. Guests were invited to shop for the perfect Father's Day gift and were incentivized with a VIP gift bag valued at $150 - if they purchased $150 or more in Shinola gifts at the event.

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SHARP - The Man Event

Date: May 2014

Location: NYC

Esquire and Esquire Network partnered with SHARP – The Man Event to create a one-of-a-kind men’s shopping experience. The two-day pop-up at 82 Mercer in NYC kicked off with a VIP launch party on May 16 and was then open to the public. A weekend of unprecedented style featured 50+ emerging, U.S. menswear brands within a stunning 20,000-square-foot space.  While shopping, guests enjoyed Patron cocktails, shoeshines by Allen Edmonds, and of course ping-pong. With complimentary haircuts from Harry’s, grooming product discovery by Birchbox Man, and coffee by Intelligentsia, everyone left feeling recharged and looking their best. More information at www.sharp-event.com

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Chivas

Client: Chivas

Timing: 2013 - 2014

Chivas, Esquire and the Esquire Network partnered in 2013/2014 to celebrate and announce the Chivas Brotherhood. The objectives of the program were to connect the shared DNA of the Chivas Manifesto and the Esquire brand pillars, to introduce the Chivas Brotherhood to the Esquire and Esquire Network audiences, and to recruit Brotherhood members.

Esquire & Esquire Network achieved this by creating a custom, first-ever Chivas-branded video series (see example in below post). The video series showcased a group of high-profile friends by sharing their individual success stories and following their passions. Chivas reached and engaged an audience across multiple channels for maximum efficiency and impact.

The web series consisted of 12 episodes in the Esquire editorial voice showcasing a meaningful cast:

Brandon Boyd - Musician

Nick Fouquet - Designer

Jon Batiste - Musician

Bryn Mooser - Humanitarian/Filmmaker

Max Chow - Restaurateur

Jason Sudeikis - Actor

The web series lived on a dedicated channel on Esquire.com and ChivasBrotherhood.com and was supported through :15 second promo spots on Esquire Network and through Esquire's social media outlets.

Esquire created a custom designed page in the December 2013 issue, introducing the Chivas Brotherhood.

A series of 12 events showcased the Brotherhood in New York, Los Angeles, Miami, Chicago and Houston.

[esquiremarketing-blog]

Chivas

Client: Chivas

Timing: 2013 - 2014

Chivas, Esquire and the Esquire Network partnered in 2013/2014 to celebrate and announce the Chivas Brotherhood. The objectives of the program were to connect the shared DNA of the Chivas Manifesto and the Esquire brand pillars, to introduce the Chivas Brotherhood to the Esquire and Esquire Network audiences, and to recruit Brotherhood members.

Esquire & Esquire Network achieved this by creating a custom, first-ever Chivas-branded video series. The video series showcased a group of high-profile friends by sharing their individual success stories and following their passions. Chivas reached and engaged an audience across multiple channels for maximum efficiency and impact.

The web series consisted of 12 episodes in the Esquire editorial voice showcasing a meaningful cast:

Brandon Boyd - Musician

Nick Fouquet - Designer

Jon Batiste - Musician

Bryn Mooser - Humanitarian/Filmmaker

Max Chow - Restaurateur

Jason Sudeikis - Actor

The web series lived on a dedicated channel on Esquire.com and ChivasBrotherhood.com and was supported through :15 second promo spots on Esquire Network and through Esquire's social media outlets.

Esquire created a custom designed page in the December 2013 issue, introducing the Chivas Brotherhood.

A series of 12 events showcased the Brotherhood in New York, Los Angeles, Miami, Chicago and Houston.

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Woodford Reserve

Client: Woodford Reserve

Timing: October 2013 - January 2014

For the 6th year in a row, Woodford Reserve and Esquire partnered to create The Manhattan Experience - an annual nationwide search inviting the top bartenders from around the US to create the best new Manhattan cocktail.

Custom Digest

Esquire created a custom 8-page digest showcasing Woodford Reserve and The Essential Manhattan in Esquire's 80th Anniversary Issue.

Contents included:

A Brief History of the Manhattan

The Basics of the Manhattan

The Ultimate Bourbon, Woodford Reserve

The Setting: Where & When

Chris Morris, Master Distiller, Woodford Reserve

Pictorial Recap of Previous Manhattan Experiences

The digest was mag-stripped in Esquire's 80th Anniversary Issue (October 2013)

Consumer Sweepstakes

Esquire hosted The Manhattan Experience Finale Sweepstakes on Esquire.com

One lucky consumer and a guest won a trip to NYC for the Manhattan Experience Finale, including airfare for 2 and hotel accommodations

Massive Consumer Response:

3,878 total entries received in 4 week window

Social Promotion

Esquire promoted The Manhattan Experience and the consumer sweeps to our dedicated Twitter following of enthusiasts

Two (2) postings drove consumers to Esquire.com to register for the sweepstakes

Esquire Twitter: 231,000 Followers

Woodford Reserve + Regional & Finale Events

In 2013, Woodford Reserve + Esquire co-hosted 31 Regional Manhattan Experience events.

To create buzz and excitement for the Manhattan Experience Finale Event, Esquire secured Esquire writer, Food Network & TV Host Ted Allen to be the Master of Ceremonies.

On Monday, January 13th in NYC, Woodford Reserve and Esquire crowned this year's Master of the Manhattan at the NYC gala finale event of the Manhattan Experience cocktail competition.

Master of Ceremonies Ted Allen guided the energetic crowd as top regional bartenders displayed their mixology expertise for a panel of notable industry judges. Miami's Virginia King took home the title with her masterful creation, Look At Me Like You Don't Want Me To Go. View the winning recipe at www.woodfordreserve.com/manhattanexperience

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Ermenegildo Zegna & Esquire Host 2014 Spring/Summer Couture Collection

Date: Wednesday, March 12, 2014

Location: New York City

Ermenegildo Zegna & Esquire hosted a private By Invitation Only preview of the Spring/Summer 2014 Ermenegildo Zegna Couture Debut Collection, created by Stefano Pilati, at their 5th Avenue retail location.

Robert Aldrich, Zegna's CEO, welcomed VIP guests and then introduced Nick Sullivan, Fashion Director of Esquire, who gave a fashion presentation of the collection, while guests enjoyed Italian inspired cocktails and hors d'oeuvres.

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Esquire + Canoe Studios 2nd Annual Super Bowl Party, Presented By Heineken

Date: Sunday, February 2, 2014

Location: Canoe Studios, NYC

Esquire and Canoe Studios partnered for our 2nd annual Super Bowl viewing party, presented by Heineken. The event, which was hosted by EAG Sports Management Athletes N.Y. Giants' Aaron Ross and Olympic Gold Medalist Sanya Richards-Ross, brought together over 900 guests for the big game in New York City.

Guests enjoyed a variety of activations throughout the event including a Heineken photo booth, an Alec Bradley Cigar lounge, and the chance to play in the All In magazine charity poker tournament featuring World Series of Poker Champions Chris Moneymaker and Jamie Gold. DJ Tom Macari kept guests moving as they enjoyed a selection of Heineken, Heineken Light and Heineken Dark, catered treats by Canoe Studios, specialty cocktails by Grey Goose vodka and a D’USSÉ Cognac sipping station. Special thanks to Sony, our official 4K ultra HD TV provider for the event.

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Woodford Reserve & Esquire 'Manhattan Experience' Finale

Date: Monday, January 13, 2014

Location: New York City

Woodford Reserve and Esquire crowned this year's Master of the Manhattan at the NYC gala finale event of the Manhattan Experience cocktail competition. Master of Ceremonies Ted Allen guided the energetic crowd as top regional bartenders displayed their mixology expertise for a panel of notable industry judges. Miami's Virginia King took home the title with her masterful creation, Look At Me Like You Don't Want Me To Go.

View the winning recipe at www.woodfordreserve.com/manhattanexperience

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Dolce & Gabbana + Esquire's 'Gentleman of Taste' Event

Date: Saturday, December 14, 2013

Location: Los Angeles, CA

Dolce & Gabbana + Esquire hosted a fall fashion event that highlighted an exclusive ‘Gentleman of Taste’ experience for VIP’s in D&G’s Beverly Hills retail location.

In addition to Dolce & Gabbana's 2014 Fall Collection, the event showcased a number of classic lifestyle activations such as a Tuscan wine tasting, modern cocktail making and tie/pocket square instruction.

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Esquire & Bloomingdale's Celebrate the 50th Anniversary of the British Invasion

Date: October 2013

Location: Paley Center for Media, New York City and Los Angeles

In October 2013, Esquire partnered with Bloomingdale's to create four invite-only events at the Paley Center for Media in New York and Los Angeles in honor of the 50th Anniversary of the British Invasion. Guests received a once-in-a-lifetime look at The Beatles' legacy in music and film through a series of special panel discussions hosted by renowned Beatles authority, Mark Lewisohn. Each evening, Mr. Lewisohn engaged a different set of distinguished panelists who shared their insider and intimate knowledge of The Beatles. In addition to the dynamic roundtables, guests enjoyed sumptuous bites, British-themed cocktails, and great conversation with Mark and panelists both before and after the events.

Event Partners: Tanqueray, VisitBritain, Hardy Amies, Kent & Curwen, Rock Paper Photo, Ted Baker London

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Johnnie Walker & Esquire at House of Walker Event

Date: Tuesday, October 1, 2013

Location: SoHo, NYC

Johnnie Walker and Esquire created an exclusive, curated exhibit showcasing Esquire's Life of Man, highlighting photographer Mark Mann's vision at House of Walker.

The exhibit was unveiled October 1st at the House of Walker with a standing-room only crowd on hand to hear Mark Mann's Next Step story. Immediately after Mark Mann's Q&A with Johnnie Walker's Master of Whiskey, Stephen Wilson, guests were able to view the portraits and interact with the content through Johnnie Walker's unique Perch display.

EVENT DETAILS

Dynamic & memorable display of Life of Man portraits by photographer Mark Mann

Exclusive Q&A with Johnnie Walker host and Master of Whiskey, Stephen Wilson, and Esquire's Life of Man photographer, Mark Mann

Exclusive Life of Man exhibit and interactive display table

DJ Mick spinning on 2nd floor following Q&A/interview

150 guests, including Esquire and Johnnie Walker VIPs

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Herradura Barrel Art Collection Launch Event

Date: Friday, September 27, 2013

Location: PowerHouse Arena, DUMBO

Tequila Herradura and Esquire partnered to co-host the launch event for the Herradura Barrel Art Collection – challenging artists from around the country to transform Tequila Herradura oak barrels into inspiring works of art. Held at Brooklyn’s PowerHouse Arena, guests viewed barrels transformed by 10 local NYC artists, learned the compelling inspiration behind each barrel creation, and were treated to a menu of specialty Tequila Herradura cocktails and delicious hors d’oeuvres.

  HHerradirThe jury-selected winner of the NYC Barrel Art Collection event received $10,000 and will compete to be the grand prize winner at the Herradura Barrel Art Collection Finale held in Miami. The winning artist will receive a prize of $100,000. Tequila Herradura has joined forces with Creative Capital, an organization dedicated to supporting innovative and adventurous artists nationwide through funding, counsel and career development services.