8 Tips for Great Logo Designing
Designers spend hours and days brainstorming for an idea that could make the logo outstanding. There are no road maps available for designing logos. Every designer uses their experiences and what they were taught to design a logo.
But, this does not always work.
Writer's block is not just limited to authors, but there is also a term called the designer's block. Even pro designers have gotten stuck for a tricky design. If you are also holding back because of designer's block these 8 tips for a great logo design might come in handy-
Research any ideas that come to mind. Find out about the audience of that industry and whether it's B2B or B2C. What underlying message do you want your customer to receive after looking at your logo? The most important step would be to analyze your competitor which brings us to the next point.
Analyze Competitors for Inspiration
Analyzing competitors helps a lot in building your business. See what other people are doing in your industry. It will give you the standards that you might have to set for your logo design.
Usually, when someone comes for logo design services, it's for a new business or logo redesign.
The majority of customers are startups so these businesses have some competition in the industry, analyze their logo, what color us being used, and every detail that you might find.
Use these details to design a logo that is unique and much better than the competitors.
The Type of Logo is Important
There are different types of logo that you can use as your company logo. The logo is blending of an image and text placed in such a way that it creates a brand image and is appealing. Different logotypes have different qualities that make them distinctive.
Enigma visuals mean mysterious, puzzling or intriguing visuals that get attention. This is a technique that is used very rarely and is quite tricky to pull off. Blending two different elements into one could be a great example for this logo.
Simplicity Is Sophistication at Its Peak
Every designer knows this, less is more. Adding a lot of elements or colors does not look appealing. For designing a logo the safest is to use the most of two elements and two colors. A sophisticated logo design is also the simplest one. For example- Apple logo, Google, target, etc.
Many studies show that symmetrical faces are more attractive than non-symmetrical ones. The same applies to all objects. Balancing the object and creative use of white space helps in making the logo attractive.
Everyone Love Custom Typography
Custom typography gives a new meaning to the logo. By changing the typeface of any font you can completely change the logo.
Best Logo Features to Offer
Every logo has different features that make it a unique logo design. You have to brainstorm what features to keep and what to scrap out. To ensure the best design is served, you should read the design briefs provided by the customer and follow them.
Ultimately, it's the customer who is the deciding party. So, provide them with what they want.
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