Movie Production & Post Production House

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10 Tips for Proper Film Casting

So, you have participated in various school plays and impressed everyone with your acting skills. You have also decided that you will make it big in the film industry and taken numerous classes for it. But, are you aware of what you need to do when you are invited for an audition in a film production house? If you have ever met with a casting director, you will know how tough the job is for him/her. There are so many good actors around and picking the best is really confusing. But, you have to give your best shot every single time. Most importantly, you need to keep in mind few tips for film casting that will help you be at an advantageous position:

1. Listen first and then act – The first rule of being in film casting is to listen to what the casting director has to say about the part that is being offered. It is not just about learning the lines and delivering them in the audition. The more you listen to what you have to do, the better you will be able to enact the scene.

2. Don’t let nerves get the better of you – It is quite natural to be nervy when you are attending a film casting, but if you get nervous, you can lose it all. So, being nervy is never an option.

3. Be comfortable with the cast – Normally, there are only a few people who will be present in the casting room. So, try to be as comfortable as possible with them.

4. Look confident – The way you present yourself in film casting will decide if you are suitable for the role.

5. Eye to eye contact – The first thing that you learn in a film casting agency is to make eye to eye contact with the director. This is crucial because it reflects your confidence.

6. Rehearse properly – 6. Rehearsing in front of the camera is the best way to prepare yourself for any casting interview. If you have got the dialogues ready, take a mobile camera or digital camera to record yourself for every take.

7. Dress to impress – Dressing for the role is the ideal way to make a mark on the casting director. Depending on the role you are auditioning for, you can get clothes that will suit for that role and wear it on the day of audition.

8. Be cheerful and keep that smile going – Directors love it when candidates are cheerful and charming. It can go a long way to winning over the judges and a step ahead to getting selected.

9. Learn the dialogues by heart – Although, you will have the dialogue papers with you, it would be great if you can learn your part well so that you don’t have any chance of fumbling in between.

10. Be professional – Even if it is your first casting experience, try to be as professional as possible. Don’t be too over friendly with the directors or try to add unnecessary inputs.

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5 Essential Tips for Casting Film

Whether it’s a short film you want to make or a full-length movie, getting right actors onboard remains a big challenge for most production studios. It’s pretty much a tedious process, not to mention, mind boggling too. While film production houses work through networks and film casting agencies, there are a few who get the desired film casting for their movie. And those who get it right have a success mantra to their heart. Here’s what you must consider too –

Mass Audition – NO, NO, NO!!! Doing a mass audition for your film casting may sound like an easier task. However, it boosts your investment of time since there’s always a minimum timeslot for every actor. That being said, you also need to brief them; your time for providing direction goes down. You may also end up hurrying the process, resulting in miss out of the one deserved and your desired actor. Big loss! Isn’t it? You rather pre-screen actor’s resume, shortlist and then put them through the audition. This will give you enough time to look at the actors playing given roles, maybe even ask them to do multiple auditions too.

Direction is Important You may feel a pinch for time during the long hours of audition, but if you do not direct the actors for audition, it may cost you even more. Actors may or may not be able to do the justice to the described characters in the short script provided by you. This does not mean they are not deserving. Sometimes it’s difficult to get it right for the first time. That’s when your intervention would help. So direct as much as possible.

Pairing is good Many successful film agencies think of this as an effective strategy. Pairing up actors for audition reaps you many benefits. In one-time slot, you are accommodating 2 – 3 actors playing different characters. You get to see the chemistry between the actors and how well they perform with others, which otherwise would be difficult to evaluate in the mono screening.

Callbacks pay off As a film casting agency in Mumbai, you may feel callbacks may be time consuming. But they serve greatly the purpose of casting the great talent for your film. You can look at this even if when you have kind of shortlisted your cast. Look at the talent who couldn’t make it through the first audition as well. You will not regret.

Casting director is great help If you have a good budget, you should seriously consider hiring a casting director. Here’s why – it will provide you the access to additional resources, you are relieved of the legwork. You can hold up multiple sessions and save on time. We discussed some of the important tips which can make your film casting process a smooth sail. Remember to be pick and choose wisely at every step, from short listing actors to callbacks to hiring your casting director. These are the game changers.

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What is 4K for Digital Cinema?

If you’ve watched any of the high grade movies off late, chances are that you’ve been watching a 4K digital movie. The Hobbit and Avatar are two such movies that readily come to mind and they must have given you the thrill of your life due to their sharpness and detail, not to mention the stories themselves which were more than above par. So what exactly is 4K? Let’s examine in detail :

What is digital cinema? Digital cinema means using digital tech to either distribute or project motion pictures (animated or non-animated) in contrast to using the traditional 35 mm film reels. The old reels had to be shipped from production houses to the movie theatres. But digital movies can be distributed in a variety of ways; via satellites, through the internet, or by using storage devices like hard drives, DVD’s and Blu-ray discs. However there’s a difference between digital cinema and 4K digital cinema.

The difference : You must have seen high definition television. These shows on TV use 2K resolution which means a horizontal count of 2048 X 1080 i.e. 2.2 megapixels. When you see a 4K movie in theatres, you’re treated to an immersive experience of 4096 X 2160 megapixels. And that’s a whopping pixel count.

4K resolution : When we speak of 4K resolution, it has to have a horizontal pixel count of at least 4000 pixels. There are a whole bunch of 4K resolutionsavailable and you can find them everywhere. For example,Digital Cinema Initiatives or DCI is dominant in the field of film making, while for consumer shows and television, the standard is normally 4K UHD or UHD-1.

Negative scanning and its positive side : When you have your film ready and ready to be scanned, it’s always preferable to go in for negative scanning. When you film negative scanning, the benefits are enormous. Firstly, scanning the negatives will yield you a greater part of the actual image that you shot on your film camera because the question of cropping does not arise. You can check out the difference by sending in your film to us for 4K negative scanning. The results will let you judge with your own eyes the level of detail and colour that 4K negative scanning yields. This is the second difference between traditional film scanning and 4K negative scanning.

Traditional film scanning versus 4K film scanning : When you’ve put in your blood, sweat and tears (not to mention valuable time) into a film that could make or break you, it makes better sense to go for 4K digital scanning. The film will digitize better at 4K than at 2K. And you’ll have the benefit of timelessness to the film which generations after you can watch in enjoyment due to high detail and colour. Trust me; the younger lot will not settle for anything less than 4K as it is the benchmark of a good movie nowadays. So even if you have shot your movie or show on 35mm film, it can be safely converted to 4K with the help of our Blackmagic Cintel Scanning machine. Give us a call or visit our website and we’ll set things up for you.

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Top 10 Tips for Quick Post Production

Post production can be a little tricky if you don’t know how to go about it. Here are some of our best and top 10 tips for post production that will help you get things done faster and better. Let’s get started with these tips-

1) Collect your footage first Organization always plays a vital role in faster work. While working in the post production studios, it is always advisable that you keep the work at one place to save your time. Keep your footage in segregated folders for better organization.

2) Working precisely in the editing studios with L-Cuts and J-Cuts The two kinds of cuts mentioned above are so bang on that your audience will never know that editing has ever been done or not. The editing flow goes totally smooth with these kinds of cuts and this technique can literally be applied over all kinds of video post production.

3) Avail an SFX Library Subscription If you are working for post production and are choosing to pick any music without knowing the repercussions of a correct license, you can land into a detrimental trouble. If you often work in the dubbing studios, it is ideal to subscribe to a sound effects archive or library for a licensed collection of music.

4) Know your basic cuts While working in the post production studios, it is more important that you get all your basics right. Know whatever the cuts are and go by the gut feeling that any of the cut can be used for editing. Whether it is a TV program or a full length movie, narratives or documentaries, the essential cuts can go for all.

5) Follow your most effective tool- Cutting On Action To create a perfect sync and continuity, the editors should follow the Cutting on Action tool. A seamless scene can be achieved with this trick and your audience will never know about the editing.

6) Backup, backup and backup On the final stage of post production, the last thing you would want is your computer showing a drastic virus, leaving you with your inaccessible computer. This would perhaps be the biggest nightmare of any editor. That is why; having a backup at every stage is paramount. Keep your work in different places so that even if you need to travel, you can work on post production faster and quicker.

7) Follow your gut feeling Dream and believe. Go with your inner voice and you shall work faster and quicker. Taking advice from everyone around you will only make your task slower.

8) Ditch the older concepts and Go for negative scanning for quicker access For the producers of the contemporary world, negative scanning can be a boon. With digitalization, no one likes to store the negatives. In such a scenario, it is always a good go to scan the required negatives and get them whenever you want.

9) Label your files in a way that everyone can understand To make things fast, correct labelling of files is a good idea. If you need to travel urgently or go somewhere, the last thing you would want is keep your phone stuck to your ear for the colleague to explain things.

10) If you are using more than one software, keep a perfect blend Using more than one software is a natural thing for post production. However, you should see that everything is in sync.

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Top 5 reasons to choose 4K over 2K

Are you aware of the 4K Digital cinema? If not you must note that the 4 K digital Cinema can indeed deliver a far superior quality pictures. In recent times 4K Negative Scanning has made a key difference in the world of motion pictures. With it, audience can get a complete immersive and emotional entertainment experience. The movies which are projected over 4K would make the images being projected come to life. As a film production house or someone connected with the business of movies, you canbe sure that it would make a big difference to your business.

Why you would choose 4K over 2K?

1. It is the cutting edge technology which makes the difference The cutting edge technology for the 4K digital cinema projector is what makes a significant difference. It is what enables it to provide a complete immersive experience and makes it most realistic cinematic experience to the viewers. Often some may assume that the viewer would not be able to difference. However this is a wrong assumption. There is a major difference which most viewers would easily make out.

2. It provides 4 times the details provided by the detail of Full HD The details in terms of the clarity of image and overall experience delivered by the 4K film negative scanning are amazing indeed. Just to give you an idea a 4 K image contains 4096 x 2160 pixels. This is over 8 megapixels (which means a million pixels). In comparison to the picture quality of the Full HD TV at home which is usually about (1920X1080 pixels), this is about 4 times the number. So you can well imagine the difference you can have in terms of picture quality.

3. Every pixel of the images projected through 4K digital cinemas is extremely clear The reason viewing experience  in case of 4K digital cinemas is far superior over the 2K is not only in terms of the overall number of pixels on the projected images. It is also the fact that each pixel of image is much clearer in case of the former which therefore helps it to deliver a much more complete viewing experience.

4. It also offers a much more striking contrast As an expert in the field you would know that the picture quality of the image gets enhancedmany times with a more striking contrast. The images delivered over the 4K digital cinema projectors have a very high contrast ratio. To put it in simple terms this is the difference between the dark and the lighter parts of the same image or scene. It could mean a twinkling star in the midst of a pitch dark night sky.

5. It is suitable for cinemas of any size Be it any size of screen from the smaller independent ones to the massive multiplexes but the results with the 4K digital cinemas makes viewing spectacular in all. The results delivered by this path breaking technology would draw the largest audiences just to experience this truly amazing cinematic experience.

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Difference between Colour Correction & Colour Grading

Way back, in the analog days, we used colour timing, a time consuming photo-chemical process that could only be done in a laboratory. Today, we do it at the touch of a mouse and can change the colour profiles of footages in Post Production Studios. Previously, the terms colour correction and colour grading were used in place of one another, interchangeably, but they are not the same. Colour correction and colour grading are quite similar in the process of operation, but they differ in where and how they are used.

We cannot place any less importance on colour as we can to the story, both being fundamental in the process of delivering a production. While the story keeps the audience rooted to their seats, the colour on screen can be used for a variety of purposes like expressing emotions, describing objects or to evoke a response. Let us take a look at what colour correction and colour grading are, and where they differ.

Colour correction: This process is where each and every individual clip of a video footage is altered to match the temperature of the colour to multiple shots in order to bring in a standard appearance. Basically it is making your whites whiter and the blacks’ blacker, and the other colours nice and steady. Here the objective is to ensure that the footage visible to the human eye is standardised, and nothing seems out of place visually.

Primary and secondary colour correction: primary correction is performed across the whole image, using the RGB, gamma (mid tones), highlights (white), and shadows (black) controls. Normally, by altering the intensity of a single colour, the whole image is altered.

Secondary colour correction is based on the concept of chroma keying; here only the saturation, hue and luminance of the cyans, magentas, yellows, and RGB’s are altered. All other colours ae only affected minimally.

Masks/mattes: Besides the above two methods, there are mattes and masks which are geometric shapes and can be used to isolate the colour adjustments to any specific area of the desired image.

Colour grading: It is the process of fine tuning the colour correction process, and makes it more pleasing to the eye. All the videos that you see use additive colour systems, and the primary colours being Red, Blue and Green, all other colours being a mix of varying proportions of these three colours. Normally, colour grading is done by changing the range of the thresholds as well as the tolerances within these channels of Red, Blue and Green.

Nowadays with a plethora of accomplished visual artists at the disposal of a movie production house, colour correction and colour grading are carried out effortlessly with the help of high end rendering computers. There are innumerable numbers of software available for video editing, and all of these involve colour correction and colour grading. One tends to get carried over with all the controls at his/her disposal while working on an image, however the overall theme and desired effect should always be kept in mind o that the best results are achieved.

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Tips on low-budget filmmaking

Every film student who graduates from a film making school has dreams for making it big in a movie production house and a film making course tends to attract the most creative and innovative minds as well, with a quench for learning more in their chosen field, whether it be in a film production house, Post Production House many Dubbing Studios as well as Editing Studios or any other fields. Often and in most cases, as a film student , you will be asked to showcase a movie of your own that incorporates what was taught to you, though it doesn’t always have to be the case, there are always exceptions. Whatever the reason, you’ll have to come up with a film and get it showcased, so that you get the exposure needed as a starting out artist, but also for recognition of the work you’ve put in. Unfortunately, most, if not all, film students have a shoe-string budget to work on and here are some tips on how you can pull off low budget filmmaking.

1) The cameras used for shooting purposes have to be of a standard quality, and odds are, you already know someone who would be willing to lend their camera for shooting. You would need a DSLR or at least a mirror less camera and these are very effective at shooting high quality HD and in some cases, 4K quality. However, keep in mind that you should have the expertise to use the camera to optimum effect, and shooting good footage is what counts.

2) The locations of the scenes can easily be shot at free spaces where you can also have some control over the scene settings. There are many public locations, which, if scouted well, would yield to be good places for the film.

3) The usage of natural lighting should be increased, as this creates an ambience which is natural, but also does away with tedious setting up process and saves a lot of money too. After all, cutting costs, and saving equipment needs and time is what we’re looking for.

4) Flexibility on the set is an ability that you have to mastering the long run if you want to be successful. There are innumerable things that could crop up in the midst of shooting, especially if it’s a low budget one requiring flexible decision making.

5) Another point of importance is giving importance and sharing the ownership of the film with the members of your crew. This is because; firstly, you probably do not have the money to pay them, and secondly; if your film makes it big, dragging your team into the limelight would make them appreciative of the effort they put in and that they are being recognized for it.Goodwill is hard earned and long remembered.

6) The story should be the centrepiece of the film. No amount of editing or graphical wizardry can save your sinking boat if the hole is a bad story without a clue as to where it’s leading.

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8 Tips on Effective Dubbing

Dubbing is one of the most important aspects of success of a film. Will you ever see a movie where the dialogues cannot be heard clearly or there is constant background noise? No, right? But when scenes are taken outside at noisy streets, parks or in the open, the chances of noise and unclear dialogues are high. To curb the possibility of disturbances, post production the film tapes are heard and the required parts are re-recorded at dubbing studios. Dubbing is done within closed doors and hence the delivered speech or soundtrack is noise-free.

So how to make the dubbing effective? Let us checkout:

1) Choose the right microphone :The device through which the speech is being delivered needs to be sensitive and of high quality; the cardioid microphones are preferred over the others.

2) Check for headphone leakages :Before the start of dubbing check if the headphone has set properly or suggest the artist to use over-ear headphones. These precautions should be taken to avoid pilot track leakage. Another tip can be to inform the sequence and character of the movie to the artist who is dubbing.

3) Avoid noises :Ambience noise is one the biggest enemies of effective film dubbing. You may have chosen best post production studios for recording the dialogues but the rustle of dresses, the sound of movements and the whispers can get easily tracked and hence must be avoided.

4) Use the same Studio & Microphone :same environment and same acoustic is suggested for all the dubbing requirements of a movie. The frequent change of dubbing studios can lead to different recording patterns and various kinds of output, which can easily mar the essence of the movie.

5) Don’t change the script :The aim of film dubbing is not to make amendments in the existing script but to improve the quality of sound or speech. If words or dialogues are replaced it may become prominent on the screen and may look out of synchronization with the lip movement of the character.

6) Make it short :Dubbing artists need to rest their voice. Quality dubbing can go upto a maximum of 4 hours and after that the voice sounds tiring. Hence to keep a fresh vibe in the speech, film dubbing should not be stretched to long hours.

7) Synchronize with lip movements :This is crucial to hide the fact that film dubbing has been done. It really looks odd when you see the movie and find that the lip movements are not matching with the dialogue delivery pace.

8) Consult a third party :If you are a sound recordist consult the director or vice versa to confirm that the dubbing has been done in the best way. The movie production house is always in a hurry to release the movie but the same should not let you avoid the process of review and retest.

Subtitling and film dubbing are two primary side-parts that a movie production house must look-into to provide a smooth movie experience to the spectators. Make proper arrangements so that dubbing just not makes the sound tracks clear but adds life to the movie.

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5 tips for casting right actors for your film

Movies are dream-come-true to directors and producers; hence a film casting agency must choose the right actor to fulfill their aspirations. Moreover, 50% of the movie performance is dependent on the actors. But how to choose the right actor for your dream project? Let us checkout.

1) Check the appearance There is no doubt about the fact that for film casting the most important aspect that the looks of the actor should match the character of your movie. He/ she should also be able to evoke emotions and dialogues just like the character that you have framed. Last but not the least; you must checkout the confidence that the actor has on himself/ herself. It is always better to trust on the camera than your own intuitions when choosing an actor for the movie.

2) Jot down acting features Film casting is sometimes complex because it becomes difficult to choose between different actors. It is always suggested that you note down the good and bad things about the actors that you have called for screen tests. This acts as a useful reference later to choose the right one as per the script. The media houses these days also help you get the casting tapes to understand the acting potential in a better way.

3) Check direction taking capability A right actor is one who can take your direction and feedback in the right way. Sometimes the ego of the actor comes in the way and they are not able to grasp your feedback and get into the character properly, which ultimately mars the essence of the movie.

4) Check the time sense A film production house incurs lot of expenses when a film is made and the everyday setup is both time and cost consuming affair. Hence if an actor is not punctual or misses his slot frequently not only the launch of the movie gets delayed but also it leads to huge waste of money and time. This kind of attitude of one actor can also have an adverse effect on the other actors and co-workers of the movie. Moreover, it is always best to ask the actor how flexible he/she is for the time slots that you have you’re your movie and for travelling. Hence you will find some premium media houses keep a record of testimonials of the actors that are collected from the producers, directors and co-workers so that they can provide the directors with the best actors.

5) Do not make an early stage promise Though just after the screen test you may feel one actor to be the best match for your movie, it is always advisable not to make any commitment about film casting just at that stage. It is always better to get into obligations after meeting all the potential actors.

If you are a busy film production house member and do not have enough time to choose every actor then you can seek help from the branded media houses to choose the right one.

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5 Things To Keep In Mind In Post-Production

Post Production studios are gaining an edge in the industry due to their exceptional contribution in film making. One of the humungous and important phases of film making, post production goes through many channels like dubbing studios, editing studios, colour correction, etc. before the final version is out. Post production can drastically enhance the viewing experience of your project. It is time consuming as well. A post production manager needs to be vigilant about his work and must look at every minute of the detail so as to eliminate any errors or disasters in the project. Here are 5 things one should keep in mind while handling post production –

Organize Post production is quite a lengthy and a huge task. Commencing work without putting a proper thought to it can lead to disaster. It always pays off to brainstorm with the team, the creative talent, film casting team, technical operators, the post production supervisors and everyone involved. Jot down the ideas and make a ‘go ahead’ chart. Also, label your clips appropriately with proper descriptions so it becomes easier for you to search them anytime you want.This will give you a channelized approach to the project and help speed up the process.

Be Consistent Frame rates and formats are very important aspect of post-production. Any inconsistency in this can completely sway off your project and leave you nowhere. Whatever format and frame rate you wish to work with, ensure you discuss and agree upon well in advance. It is also important inform your data wrangler and camera team of this before the shoot begins.

Reviews Editing studios provide a perfect milieu for your review edits. However, be smart with your edit reviews. Plan your reviews online. Make copies of the reviews available online to your editors, broadcaster, clients, so they can review. This will certainly save hell lot of time for you and other involved. Also, it will save you from hassle of coordinating with others for reviews.

Sound Effects & Colour Correction Dubbing studios are a great avenue in adding / creating sound effects to the movie. A movie project is invigorated with the sound effects. More sound issues during the shoot means more time in sound correction and adding new sound effects. So even before you reach post-production stage, look at the shoot stage and ensure you get quality sound at that level. This will certainly save you a lot of time and you can focus on other aspects of post-production then. Let the colour correction be your final take. It’s important that you maintain a uniformity throughout the clips and movie.

Save It’s good to be passionate and get involved in what you are doing. However, hours of creativity and hard work can just go down the drain if you haven’t bothered to save your work. Any technical issue can cause this. So, don’t, don’t, don’t forget to save your work!!!

Take care of these and you are sure on your way to finalizing a wonderful project.

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4 Reasons Why Drones Will Be Huge In 2017

In technological terms, a drone is basically an unmanned aircraft that can fly in air on its own.In the current scenario; they are widely used in photography throughout the world. Drone photography means to capture still images and videos by an autonomous or remote operated aerial vehicle.

They have been in vogue for last few years and promise to be the most sought after in 2017 as well. They are used invariably by almost every movie production house round the globe due to several benefits attached to their usage. The film production houses use them to shoot the best quality photographs and videos. Their popularity is growing exponentially due to the following reasons:

Increased safety – Aerial photography has become safer with the use of drones as compared to the earlier times when the photographer used to go high to take an aerial view. Use of helicopter was extremely risky but now, the drones are a safer and simpler option.

They are so stylish and dandy – Besides the professional benefits that the drones provide to the video production companies, they are just so cool to play with. They are just like the toy remote control aircrafts with a camera that can soar into the air up to thousands of feet and this is one of the main reasons for its popularity.

They provide a breathtaking aerial footage – The drones are capable of capturing a freaking cool aerial footage and have taken the photography and video production to new heights (in literal sense too)! The aerial shots captured by the drones are just amazing and too beautiful to behold. The different angles and perspectives captured by them in aerial photography are not at all possible for the cameras situated at the ground. It has eased the photography for the movie production houses and thus is in great demand.

Better maneuverability – Using a drone in photography can give you the best maneuverability as they allow a vibration free and noise free shooting. Moreover, unlike helicopters, there is almost zero chance of obstruction caused by any part of the helicopter in capturing a beautiful view.

Cheaper option – Using drone photography is much cheaper as compared to using the helicopter for the same purpose. A person can also shoot good images and videos on his own if he has a drone.

Extensive use in marketing – In the field of video marketing, drones offer unique opportunities to the companies that wish to stand out of the crowd of their competitors. Various business houses and brands love to use the affordable option of drones to get an aerial footage in their advertisements and promotional videos. Companies in the field like real estate are a major clientele for drones as they can show the available properties with the aerial footage in a hunky- dory manner.

These are the few benefits of using drones in photography. It is due to these reasons that the drones are rapidly emerging as the future of photography and are going to be a huge success in 2017 and in the forthcoming years.

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Why Editing Matters

The history of entertainment dates long back to the courts of the kings where music and dance were the main sources of entertainment. In current world, TV shows and films contribute the major part of entertainment industry. Editing plays a crucial role in the success of any show or film and is of prime importance.

What is editing?

Editing helps to put all the shots into a proper sequence so that the film comes out as a comprehensive whole unit. Editing is so important that it can actually make or break the entire film. The editor is a creative professional who works with the story, pacing, dialogue, music as well as with the performances given by the actors to craft the film into a cohesive whole.

Editing is done in the post production studios that include dubbing studios and editing studios. Post-Editing involves Color Correction as well that is actually a very important step in the complete process of film production and makes a huge difference.

Importance of editing

It gives the perfect flow to the film – A film may be amazing in all its aspects like actors, performances, scenes, songs etc. but due to various reasons, its flow often gets broken. It can be due to lack of dates of actors, any technical problem or any other such issues. A film editor is responsible for arranging the shots in an organized and smooth manner and thus for containing the intended flow. The film editor works with the producer, director, and cinematographer to achieve that perfect flow in the film. Editing studios are the perfect place to do editing as they are equipped with all the necessary tools and techniques.

It helps in switching the scenes – Transition of scenes plays a very important role in a film. The transitions have to be placed at the perfect moments to attain a proper flow and to keep up the desired pace of the film. A lack of proper transition may give you a jumpy and fast paced mess that is not liked by anyone.

Gives option of cutting – Cutting the scenes at the appropriate place is also an important task in editing. It requires a perfect timing as the cuts should be smooth and provide the ideal flow to the film. Cutting the scene too soon or too late can spoil all the hard work. Thus, timing is critical!

Sound editing and color correction – Sound editing involves adjusting the volume levels and synchronizing the video clips with the audio clips. It should be smooth and elegant as it can invoke emotions into the audience while watching the film. Dubbing is done in the dubbing studios to expel any unwanted sounds. Color correction makes your videos appealing and graceful and is very crucial for the video quality.

The role of editing is paramount in video production as it blends the sounds and images excellently and makes the audience feel emotionally connected with the film. An emotion evoking masterpiece can be created with the help of a professional video editing that is cherished by all! At Evoke Media Services, we use flexible and creative methods to complete projects within stipulated budgets and time period. Contact us today for best editing solutions.

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Reasons to Hire a Professional Film Production Company

The entertainment industry is witnessing a tremendous boom today and touching totally unexplored heights of success. There are several issues that need to be addressed while working on a film and the success of the film is guaranteed if all the issues are handled well in a professional manner.

For making their film a huge success, the filmmakers have to take the services of an experienced and professional movie production house. A professional production company such as Evoke Media Services can provide you its unlimited number of services which are very crucial for a film. You should hire a professional production house due to the following reasons.

Budget – A professional production company might seem a bit expensive to you initially, but in the long run, it can save you huge amount of money and can provide you a content that you can use for many other marketing campaigns. They already possess high quality equipment, an expert and qualified team and the capability of editing high quality videos etc. and thus will prove to be much cost- effective and simpler to work with as you don’t need to take care of all these issues. In fact, your ROI will be increased if you hire a company as the business that the video marketing will bring in will compensate for the funds that you spent while creating it.

Professionalism – A professional film production house like Evoke Media Services will create a content which is dazzling with a high quality. Their expert teams work together just like the parts of a well- kept machine and bring out the best content for you. This amazing content will bring in many clients for you and will be very beneficial for your business. They are capable of providing a clean and polished content to you as their staff keeps itself abreast with the ever-changing technology. They will complete the work on time as this is also an important mark of professionalism for a professional company.

Originality – As a professional production company works with a number of clients, their creativity and ideas always grow and will never become stagnant. They are always up- to- date about all the latest trends in the industry and can give a creative vision which will surely reach the targeted demographic. They can tell your story in a professional manner as they know how to make a video that can trigger the emotions of your audience. It is beneficial to hire a professional production company especially if you are losing out and your brand isn’t going anywhere.

Marketing – Marketing plays a major role in the success of any business especially in today’s digital world. There are various ways by which the marketing of content can be done but marketing strategies of the professionals are very fruitful. These companies employ their strategies to promote your content on YouTube, Google, twitter and other forms of social media in addition to the electronic and print media. It gives your content many more views and makes it famous.

These are the important reasons to hire a professional production company to boost your business. Evoke Media Services is a reliable and experienced production company that can give a new shine to your content with the help of its valuable services in the field of film production, post production and scanning. We have well equipped post production studios that help us to accomplish desirable results and create a gleaming content for our clients. Join hands with us and see your business thrive at an astounding pace.