Citi Open becomes first tennis tournament to join Fancred
FANCRED LAUNCHES OFFICIAL SOCIAL NETWORK PROFILE FOR THE CITI OPEN® TENNIS TOURNAMENT
World’s fastest growing fan network offers new ways to engage and interact with tournament fans
BOSTON (June 15, 2015) — Fancred, the world’s fastest-growing fan network, is excited to announce the launch of its first official tennis tournament profile on its social media network for the Citi Open® Tennis Tournament.
Fancred worked with the tournament operator, Lagardére Unlimited, to create a brand new profile for the Citi Open Tournament on its social media network leading up to the event scheduled August 1-9, 2015, at the Rock Creek Park Tennis Center in Washington, D.C. The Fancred social network will help the organization reach and get to know tennis fans who are creating personal profiles that digitally archive their sports lives. Fans will also benefit from exclusive content, tournament news and player updates that will be shared on the official Citi Open profile.
“Fancred is a diverse community of avid sports fans who are likely to engage with tennis content; we are excited for them to have direct access to the Citi Open Tournament,” said Fancred’s CEO, Hossein Kash Razzaghi. “We believe Fancred is the perfect place for events like the Citi Open Tournament to engage local sports fans and get to know them personally through fan profiles and daily interaction.”
For the 500 million sports fans on mobile daily, Fancred is the only app where users can build personalized fan profiles around their sports identities. A fan’s profile includes allegiances to their favorite players, events, teams, moments, experiences, and opinions that define who they are as fans. For Fancred partners, these fan insights can help activate direct relationships to reward the most passionate fans.
“We are thrilled to be the first tennis tournament on Fancred, as we continue to find ways to connect with tennis fans, not only in the D.C. area, but around the country,” said Jeff Newman, tournament director.
To connect with the Citi Open Tournament on Fancred, download the app from iTunes or Google Play, create a fan profile, and follow the official Citi Open profile.
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About Fancred Founded in 2012, Fancred is building the world’s largest fan network by offering personalized profiles for sports fans. Fan profiles allow sports fans to declare their favorite teams and document everything they do in their team albums. On game day, team feeds become a virtual stadium, connecting fans around the world. Fancred is currently available on iOS, Android, and Fancred.com.
For more information about Fancred, visit www.fancred.com and www.facebook.com/fancred or follow @fancred on Twitter.
About Citi Open Tennis Tournament The Citi Open® Tournament is one of only 13 elite ATP World Tour 500-level events worldwide and the only one held in the United States. In addition, the Citi Open Tournament features a WTA International Tournament, which provides fans the opportunity to watch simultaneous competitions of both world-class men’s and women’s tennis throughout the nine-day event. It is one of only four U.S. tournaments that include both men’s and women’s fields. The tournament’s owner and beneficiary, the Washington Tennis & Education Foundation (WTEF), provides underserved children in the D.C.-area with a safe environment to learn critical life skills both on and off the courts through academic and athletic enrichment. For more information, visit www.citiopentennis.com or follow Citi Open on Facebook, Twitter, and Instagram.
MEDIA CONTACT: Jennifer Graybeal Fancred Mobile: (310) 698-2138 E-mail: [email protected]