A day in the life of a Digital Marketing Team
There's always juicy gossip revolving around how companies work or how employees work in an organization. For some people it's like an eye-opening experience about an industry, for some people it's a heads up of what is awaiting them and for others, it's just about random knowledge they can acquire. So, we've decided why not spill some beans and make you aware of how our company works. This is a typical schedule of how we work on a very busy (awfully busy) day.
During the Covid-19 we really felt like Amazon employees who work quadruple harder than normal times when sale season hits. So, here's how it goes:
8:30 AM: Me, office admin and couple of people log in. We come in earlier than usual because we dare to. Coming early helps us clean out the creases from previous days (if any). It also gives me ample time to schedule the content library and get it sorted for the day's task. Before starting out, I also end up reviewing submitted and not submitted tasks from the previous day, to avoid any recurring ideas or mistakes.
9:30: Normal working hour starts and almost everyone is here. The past one hour had been a warm up to the start line and it begins now. The developers are in, the manager clocks in, designer, digital marketing team opens up their systems and are ready for the five lights to blow out.
9:45: 15 Minutes after logging in, we're assigned our tasks. They come in via our official mail ids. This is also the time for the client facing developers to address glitches, so they can be discussed in the meeting and it is evolved into a troubleshooting for the client.
9:50: The meeting begins. The morning meeting lasts anywhere between half hour to three-quarters of an hour. The main discussion is to address the tasks in hand, the roll outs at the end of the week, designs, structures, glitches and content. This meeting is where the developers, designers, I (content writer) and the digital marketing team pitch in their suggestions and talk about what directions to take on each assignment. We spread out a blue print and we create a middle road that works from all the side. Before the meeting ends, we review our previous day's performance and mark our goals for the day.
10:30 to 11:20: Everyone is back to their desks and have begun their jobs. The content team starts out writing the first of the drafts that need to be done by the end of the day. They contain short passage contents to extra-large web contents. As we open two monitors side by side, the designer on the other end is working on the looks of the website. The digital marketing team is reviewing paid ads and organic content, meanwhile the developers are pushing through to finish the final troubleshooting for the sites that need to be launched at the end of the day.
11:20 to 11:35: Tea breaks and team banter. After steaming through a lot, we get these 15 minutes of break to discuss all the issues across the world whether it affects us or not. Sipping tea like Englishmen and banter like an Irish Pub we savour these 15 minutes more than anything as it brings out some interesting topics for conversations.
11:35 to 13:20: Heads down and scenario 7 (just youtube for Scenario 7 memes). The troubleshooting for the sites which will go on live is at its end stage as our manager is out of the cabin and is watching our developers do their job. Meanwhile we're finish all the short content before lunch because we'll have to start bigger website content soon. The short content involves everything from small passages to marketing collateral, and more such blah blah. Meanwhile the designers are creating new websites and sending out previously inked designs to clients. This is also the time when all the clients who previously received content, designs and other collateral call out sending out their praises or require some changes. We also look into scheduled maintenance and renewal around this time and our client facing developers do their absolute best. While this is happening on one side, the other set of developers have finished trouble shooting and have put the site on server before loading it into their domains. The begin work on new set of projects and meanwhile the digital marketing team has finished optimizing older campaigns and is inking out the new campaigns from the blue print. 10 minutes before lunch, the content team consolidates content which is finished and sends it out for submissions and approval. Those ten minutes are when the digital marketing team decides to pull out the secret weapon called 'Please provide us content'. Just before lunch, we enter a psychedelia and whip out absolutely eye burning monstrosities.
13:20 to 14:10: The lunch break is close to 50 minutes and it's like a pitstop in an endurance race. It lasts long enough for the food to digest and our brains to rest. The lunch period banter is all about pulling each other’s leg and having fun. It also happens to be salary day, so we ask who's treating whom with a cake or food. Lunch break is all about talking about random stuff that doesn't make sense and arguing about who's done the most work. Hahaha
14:10 to 16:20: Another two hours of hardcore work. If you think, we've very little time to do work, then you're wrong. A lot happens in these two hours. The amount of brain power used is unnervingly scary and if there was machine to calculate the aura, people would be scared. The content team works on all the new long form content and also works on the content for any assignment that was issued by the client at the last moment. The design team works on all the creative designs as the website designs have been inked out and are sent out for review after getting a thumbs up from our manager. The development team is doing its hammer time to push their car to the finish line before the tea break. The digital marketing team has put out everything it needs to put out in around 1 hour and is monitoring growth and data. The team is also optimizing SEO from the previous week's data.
16:20 to 16:30: This is a considerably small break. This is a small tea break with team banter included.
16:30 to 18:30: This is like a test match now. Post tea-break this is the final stint. The usual working hours end at 18:00 but some people stay 30 minutes late to clean up creases. All the new sites have reached around 30% of their conversion rates, sites are being launched one by one, we're getting calls from clients regarding the launch. The designer by this point becomes a bit relaxed with his sole focus being on new website designs. The developer team also pulls out the breaks and starts throwing out the big guns, as the conversion process begins. The digital marketing team is on monitoring duty as well as optimization duty and they do their push, push duty. I call out scenario 7 once again to the content team and it's one last rush to the finish line to clean out all the issues before deadlines.
18:00: The first of people leave finishing their work. That will be the content and digital marketing team.
18:30: The manager bids his byes to the office as the designer and developer leave along with him.
A typical day is also stressful sometimes and we've come to associate ourselves with it. If you like the article, give it a thumbs up, share it with your friends and spread the word.
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