The visual identity of Design Athens, identifies the aspect of the designer’s profession, which is the most obvious, but often overlaid with charming ideas such as innovation, experience, emotion. These ideas often operate as a goal or as a result of the design, and no one denies this echo as no one denies the commision-based nature of our profession.
What is often overshadowed is that the above comes primarily from a perception of a materialistic structure that forms the basis of the daily routine and hence the reality of the Designer. This skeleton is behind all the individual production processes of designing an idea, an activity, an object, a letter, an image. The design can be “pleasant,” “exciting,” “boring,” “cool,” “hot,” “beautiful,” or “impressive”, but the designer does not directly produce these ideas and feelings, as the architect does not directly plan the residential experience.* Therefore, we as Designers, provide the impetus, the means for the above feeling, but not the feelings themselves. From this perspective, we can not ignore the existence of handmade, manual, material work, regardless of any Practical or Academic approach of the Designer to its subject.
The visual identity of the 5th Design Athens is formed by the emergence of the above quality and the design/production of all the materials that contribute to the shaping of our environment, our culture, our identity thus our everyday life.
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The Birthdays Design, Athens, 2018
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