Musings on Marketing, Branding, Advertising & More

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How consumers' age affects what they share on social media (Infographic)

Deep look into social habits across demographics.

We all have opinions on the topic. Here’s the data.

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How to Interpret the Campaign Logos for the 2016 Presidential Candidates - Six Degrees

Branding is not just for businesses and products. The current 2016 presidential candidates know this all too well and are working with brand-building experts to help them shape and polish their personal brands to appeal to a wide audience. One of the more important elements of these brand-building efforts is the campaign logo. The following examines how important campaign logos have become over the past 40 years while exploring how their symbolism, typography, color and more can positively or negatively impact perceptions with the public.

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Inbound Marketing, Outbound Marketing and the Gray Zone of Conflict - Six Degrees

As consumer behaviors have evolved rapidly in recent years, so has the debate around inbound marketing versus outbound marketing as effective approaches to selling today's products and services. Is it push or pull that will give brands the biggest bang for their buck or is it a combination of both? The answer is yes, yes and yes. Oh, and a little bit of gray.

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Bad Meaning Good: Word Evolution and Its Issue in Brand-Building - by Jason Scott

It seems just about every day I read a new headline about “hacking.” And the majority of the time, it’s not about some malicious act by an anonymous person or group seeking to steal credit and debit card information (Target and JPMorgan Chase) or sensitive...

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TIDAL – A New Wave in Brand-Building? - By Jason Scott

Differentiation. It’s one of the most important elements of good brand-building and something every potential startup and entrepreneur should be thinking about before they charge forward to make their millions. However, just being “different” isn’t exactly the cornerstone for separation from current or potential competitors....

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Not Seeing the ROI in Your CRM? It’s Probably YOU - by Jason Scott

After two decades in marketing and advertising, I’m always amazed by how technology trends have made it easier than ever to perform numerous tasks on a daily basis without drowning in multiple software programs and apps. Seriously, it’s awesome. One of my favorites is CRM...

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The Powerful Rise of Augmented Reality Marketing

So, first off, let’s clear up the usual confusion that exists between the terms augmented reality and virtual reality. Virtual reality replaces the real world with a simulated one. It’s a technology that’s been around for decades. Think simulated environments displayed on a computer screen or using headsets where an entire world can be created with your personal avatar interacting in a 360-degree environment. Pretty cool. Augmented reality, on the other hand, is typically defined as an enhanced version of the real world. Think of it as a merging of the real and digital worlds by superimposing virtual information onto everyday objects or environments.

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McDonald's Turnaround Plan Marked by Bizarre Beginning

The mighty fast-food giant McDonald’s has been in financial free fall for more than six straight quarters in the U.S. Enter new CEO Steve Easterbrook, who has big plans to turn the brand back toward relevancy and profitability. However, in this video Jason Scott explores the odd beginning to the new and aggressive reset of the McDonald’s brand. Let’s just say it’s not quite what some of us had expected. “Robble robble.”

[fjasonscott]

Visual Communication and the Mighty Mighty Infographic