Final Paper Topic
My final paper will discuss apples unique business plan. Apples vertical integration put it at the front of the smartphone industry however I will explore how apples smartphone is slowly slipping to the past, by examining competitors strategies and demographics. Focusing on the apple company and its direct product competitors and how they have managed to keep consumers buying. This section will answer how the company has been able to continue consumer purchase. How competing industries like Google vs Apple spur the need to produce more choices in interfaces. After exploring these points I will look toward the future to see where these new interfaces plan to go in the future, how have these interfaces changed the way we do our daily activities.
- Melissa Brown















