I regret to inform everyone that this blog post will be Framework's last. I've made the decision to finally call it a day and move onto something new.
What started as a simple creative output developed quickly into a popular independent brand. Over the past few years I've had the opportunity to build a respected business model and produce quality pieces of clothing that have been shipped all around the world. Unfortunately however, all good things must, at some point, end. There's many reasons why Framework has recently ground to halt, the main one being financial restrictions. I've never been one to skimp on quality and as you'll know, quality doesn't come cheap. I must also mention my lack of enthusiasm to conform. Obviously once your name gets bigger, you are expected to create pieces that are aimed at the masses. This equation will ensure you that remain relevant and on trend. I've never been able to sell my soul to that extent and rather selfishly only developed products that I'd be willing to wear myself. I'd like to thank everyone who bought something over the years and supported the brand and myself, it truly means the world to me. I've reduced the last remaining pieces of stock to clearance prices, so if you're looking to get something at a very fair price, now is your time. All the best Matt