Supporting our Big Data society through technological development of 20 years’ standing
Data generation and accumulation is on a steady increase worldwide.
Tape is alive and well! A uniquely powerful data storage solution for Big Data ― Innovation
Commercialization of barium ferrite tape is helping the world archive ever-expanding volumes of data.
Barium Ferrite
New type of magnetic particle which can be greatly reduced in size to improve recording density without magnetic signal loss.
Nanocubic Technology
Fujifilm nanocubic technology that is shaping the future of data storage.
Data Storage Media
Unique nanotechnology for high-capacity data resource protection.
Already a major player in the 35mm SLR camera segment, Fujifilm began R&D into a camera that could stand up to rain, sea spray, and more. In June 1979, Fujifilm launched the HD-1 FUJICA, which was resistant to water, sand, and corrosion.
This camera featured a tough polycarbonate body for extra mechanical strength, as well as a waterproofing ring for outstanding water resistance. Further, the lens was encased under protective glass to prevent the incursion of sand, dust, and debris.
Empowering photographers to work in extremely challenging conditions and environments, the HD-1 FUJICA found use in a wide variety of fields. With this model, Fujifilm created an entirely new segment in the market: the heavy-duty camera.
More from Fujifilm:
SUPER FUJICA SIX: Making photography fun and accessible!The FUJICA SIX 1A was the first camera Fujifilm produced that it had designed itself.
FinePix
From cutting-edge long-zoom models to fashion-conscious point-and-shoot compacts, there's a Fujifilm FinePix digital camera to satisfy every kind of photographer.
History
Since Fujifilm’s founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
The world’s first autoflash point-and-shoot camera
After introducing the Pocket FUJICA in Japan, Fujifilm expanded sales to overseas markets. In order to make the camera easier to hold and help prevent bad shots due to camera shake, in later models Fujifilm changed the positioning of the film inside from horizontal to vertical. These and other innovations encouraged more people to take up photography and spurred sales to even greater heights.
Fujifilm continued to look for new ways to enhance the Pocket FUJICA line. Market research conducted by the company indicated that 75% of point-and-shoot camera users found flash photography difficult and inconvenient. So, in 1978, Fujifilm introduced the high-end Pocket FUJICA 550 Auto, which featured an integrated pop-up flash. The flash was automatic and light output even adjusted to match lighting conditions. In combination with the camera’s autoexposure function, the autoflash made it easy to take beautiful photographs and avoid mistakes that wasted valuable film. This feature was a world’s first for a point-and-shoot camera and made the Pocket FUJICA 550 Auto yet another milestone product for Fujifilm.
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FUJICA 35M: making a top-performance camera a part of everyday life!In the 1940s, the most cameras on the market were “spring cameras” that used 120 roll film and twin-lens reflex cameras.
A photographic film producer develops the world’s first fully digital camera ― Innovation
Fujifilm developed the world’s first digital camera: the FUJIX DS-1P was the world’s first camera to save data to a semiconductor memory card.
Films
Whether in the studio or on holiday, our film products deliver awe-inspiring color.
History
Since Fujifilm’s founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
The film that changes color with pressure: Prescale!
Prescale is combination of a film coated with microcapsules containing color couplers and a film coated with a developer. When pressure is applied to the surface of Prescale, these elements interact, and the color of the sheet changes wherever pressure is applied. Morever, the greater the pressure applied to an area of the sheet, the deeper the resulting color. Depending on the application, the results can be measured either visually or with a special device. In addition, Prescale sheets retain their color pattern after use and can be stored long term for future reference.
Before Prescale, measuring pressure required large-scale machinery and complicated calculations, but Prescale made it possible to perform this task with a glance. Since its introduction, it has found applications in industry, medicine, and academic research, including testing and product design of all types.
In recent years, Prescale has been combined with the use of digital image analysis systems to perform many different types of high-precision pressure analysis. Prescale applications continue to expand, limited only by human ingenuity!
More from Fujifilm:
Making the invisible visibleAmong Fujifilm’s many unique technologies is one that makes the invisible visible.
Pressure Measurement Film
Pressure measurement film indicates applied pressure differences as red color density variations. From dentistry to industry, this Fujifilm technology finds wide application.
Pressure Measurement Film How-to Guide
View our examples to find the best application for your pressure.
History
Since Fujifilm’s founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
The world’s first 400 ASA high-sensitivity color film: FUJICOLOR F-II400!
In planning for FUJICOLOR F-II400, Fujifilm performed market research and discovered that there was high demand for a film that would make indoor photography easier and help solve the issues of camera shake and low light conditions. Fujifilm decided that the best way to satisfy these needs was to make a film so sensitive that it would require no flash bulbs or special lighting.
Fujifilm considered the level of sensitivity required, eventually settling upon 400 ASA, which would raise the sensitivity of the film in indoor settings while minimizing risk of overexposure outdoors. To achieve this standard, Fujifilm developed new technologies that helped deliver over four times the sensitivity of previous color film.
Since it removed the need for a flash in most situations, FUJICOLOR F-II400 made color photography more accessible everywhere. The fact that Fujifilm was ahead of European and American manufacturers in introducing this revolutionary product gave a further boost to its reputation as a global photographic film manufacturer. In 2015, Japan’s National Museum of Nature and Science registered the film as an “Essential Historical Material for Science and Technology.”
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The dawn of the color film era!
In the course of history, only a few major photographic film manufactures rose to prominence, and the competition among them was fierce.
Films
Whether in the studio or on holiday, our film products deliver awe-inspiring color.
QuickSnap: film with a lens
A world in which everyone can enjoy photography! ― Innovation
The single-use camera it developed to allow anyone to easily take beautiful photographs.
History
Since Fujifilm’s founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
Fujifilm’s PET film makes it easier to make things!
After considering many options, Fujifilm decided to focus on PET (polyethylene terephthalate), since it offered both strength and the right texture and feel for a wide range of applications. Fujifilm expected demand to grow significantly.
As the first fruit of its PET R&D, Fujifilm launched a PET-based Fujifilm Sealon Film in 1975. This thin film was highly air-tight and stretchable and adhered well to a wide range of surfaces. It also maintained its integrity in a wide temperature range (-70 to +55 °C) and offered outstanding resistance to degradation from water, ethanol, and acid and alkali chemicals. Thanks to these benefits, the film was widely used as a packing material and as sealant for containers and pipes.
Building on this success, Fujifilm launched Fuji PT Film in 1979. The product was used in a wide range of applications, including calendars, posters, stickers, labels, seals, overhead projection sheets, and general lamination. Since the launch of these products in the 1970s, Fujifilm continues to be a leader in PET film and to develop new products and applications.
More from Fujifilm:
Highly functional materials: leveraging photography DNA to add new value ― Innovation
Fujifilm leverages its technologies for the photography industry to develop highly functional materials.
Fujifilm has 100% market share in a certain type of film. Do you know what it is?Hint: It’s not regular camera film, though yes, our market share of photographic film is substantial.
History
Since Fujifilm’s founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
Fighting breast cancer
In the first stage of breast cancer, there is only a very small lesion.
Medical Systems
Fujifilm is a pioneer in diagnostic imaging and information systems for healthcare facilities.
Diagnosis, prevention and treatment ― Innovation
In the 21st century, healthcare has become one of the world’s most important industries. Today people expect treatments and drugs to do more than merely cure ailments; they are looking for higher quality of life overall.
The compact SLR camera that took light metering to the next level!
Fujifilm had been engaged in 35 mm R&D for a number of years and was working to incorporate all of its innovations in compact and lightweight design in its first 35 mm offering. In 1970, Fujifilm launched its long-awaited first TTL (through-the-lens metering) SLR, the FUJICA ST701, offering it for sale in both the domestic and export markets.
Weighing in at just 780 g, the FUJICA ST701 offered the world’s most compact body, starting the global trend of compact 35 mm SLRs. And inside the camera were many technologies original to Fujifilm. For example, to increase the precision of the camera’s light metering function, Fujifilm decided not to use a cadmium sulfide (CdS) light meter, which lacked sensitivity in low-light conditions. Instead, the FUJICA ST701 became one of the first cameras to feature a silicon photodiode, which was excellent at determining the right exposure at any light level, including in the dark. This new method of light metering made it more convenient than ever to take quick snapshots in a wide variety of conditions.
With its outstanding lens and compact body, the FUJICA ST701 sold well not only in Japan but also in Europe and the US. Its success further contributed to the strong FUJICA brand that Fujifilm was building.
More from Fujifilm:
SUPER FUJICA SIX: Making photography fun and accessible!
The FUJICA SIX 1A was the first camera Fujifilm produced that it had designed itself.
Fujifilm’s first twin-lens reflex camera!
In a twin-lens reflex camera (TLR), one of two vertically arrayed lenses is for the viewfinder, and the other is for taking the actual photograph.
Films & Cameras
The expressive richness of film wins the allegiance of many creative photographers even in the digital age.
History
Since Fujifilm's founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
Fujifilm’s regenerative medicine engagement—Part 1
What is regenerative medicine?
Medical Systems
Fujifilm is a pioneer in diagnostic imaging and information systems for healthcare facilities.
Imaging meets IT: SYNAPSE delivers outstanding medical connectivity ― Innovation
Advances in diagnostic imaging technology empower medical professionals to provide better care.
In response, Fujifilm launched the FUJICA G690 medium format camera in 1968. This interchangeable lens camera used 120 film with a frame size of 6 x 9 cm, had a lens shutter mechanism, and range-finding focusing mechanism. Moreover, the FUJICA G690 was maneuverable and could take photos quickly, making it ideal for snapshots, yet it also rivaled large-format cameras in terms of image quality. Photography studios began adopting the new camera, as well as pros and advanced amateurs working outside the studio. At Expo ’70 in Osaka, it was used extensively by visiting groups for their commemorative photos.
In 1973, Fujifilm launched the FUJICA GL690, which offered the same medium format photos with the portability and usability of a 35 mm SLR. Then, in 1978, the company launched the FUJICA GW690 Professional. With an even lower weight and even higher functionality, this model continued the success of the series with pros and amateurs alike.
In 2003, the medium format series that began with the FUJICA G690 finally came to an end. These cameras go down in Fujifilm history as popular, long-selling models that made a real difference to people in their 35-year run.
More from Fujifilm
Fujifilm’s first twin-lens reflex camera!
In a twin-lens reflex camera (TLR), one of two vertically arrayed lenses is for the viewfinder, and the other is for taking the actual photograph.
QuickSnap: film with a lens
A world in which everyone can enjoy photography! ― Innovation
The single-use camera it developed to allow anyone to easily take beautiful photographs.
Digital Cameras
Fujifilm is one of the best regarded camera brands worldwide.
History
Since Fujifilm's founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
*D-UV Guard blocks over 90% of long wavelength UVA(370–400 nm), more than any other UV ray absorber for cosmetics in 2011.
Click here for details
More from Fujifilm:
Enhancing the beauty skin
What is really important for anti-aging care?
Photographic film and cosmetics — closer than you might think!
A film company offering cosmetics?
Advanced skincare products that only Fujifilm could create ― Innovation
Fujifilm has turned technologies originally created for photographic film into amazing skincare ingredients.
Skincare
ASTALIFT aims to achieve “Photogenic Beauty”, which is projecting beauty from an inner shine that gives you a strong presence.
Developing Japan’s first presensitized plates for printing
In the 1960s, Japan was experiencing rapid economic growth, and the demand for printed materials increased accordingly. During this period, the offset method of printing grew in prominence, as it produced beautiful results and was excellent for printing in color.
Already working on photographic film for use in printmaking, Fujifilm saw the opportunity to develop plates for use in offset printing. At the time, printers would spread photosensitive solution on metal plates, but it proved difficult to achieve consistent results over time.
One solution to this problem was presensitized plates, which came coated with photosensitive material. Market research indicated that there was significant demand for these plates in Japan, which were then being imported at high costs. Fujifilm began R&D and in 1965 launched its first presensitized plates.
Offset printing for color applications continued to grow in popularity. Pushing forward with R&D to increase plate durability, Fujifilm succeeded in using electricity to oxidize the plates, making the surface more wear-resistant. In 1969, Fujifilm launched the GAN presensitized plate, followed by GAP392 in 1971. These innovative plates produced beautiful transfers and stunning final results. In time, presensitized plates became the gold standard for final press runs, and Fujifilm has remained a major player in the growing global printing market ever since.
More from Fujifilm
“Resource-saving” printing solution FUJIFILM SUPERIA
Globally achieving cost reduction and environmental performance at the same time.
Innovation/Achievements
The history of Fujifilm is a history of valuable innovation.
Graphic Systems
Fujifilm has earned the trust of graphics professionals worldwide by taking the lead in providing reliable and convenient solutions that raise productivity and quality.
History
Since Fujifilm's founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
Functioning as the "eyes" of the lunar orbit satellite Selene, it will capture the surface of the moon with unprecedented high-resolution images. Everything had to be absolutely perfect before launch; we don't want to be making repairs in outer space. This lens must endure the impact of take-off, be as lightweight as possible, and withstand radiation.
Fujifilm's optical technology has made this satellite lens a reality.
Click here for details
More from Fujifilm:
The History of FUJINON Lenses
In 1956, Fujifilm developed the first computer in Japan, which was able to process the mass calculations required for lens designing.
Searching for stars
Fujifilm’s large binocular telescopes have discovered 15 comets, including Comet Hyakutake.
FUJINON Lens
World-class quality achieves the high resolution of Fujifilm’s digital camera.
Binoculars
Fujifilm produces a full line of binoculars boasting high optical performance and reliability, from high-grade models for professional users to image-stabilizing binoculars, large binoculars, marine binoculars that are waterproof, lightweight and durable, and compact binoculars that are easy to carry.
The birth of a revolutionary home movie system: Single-8!
Fujifilm launched its first 8 mm movie camera in 1960, but adoption of home movie cameras by consumers in Japan remained low—only about 2% in major cities. In order for the market to grow, an easy-to-use, virtually fail-proof home movie camera was needed. Fujifilm began considering the potential of film that was truly 8 mm in width, instead of 16 mm divided in two.
After producing a number of prototypes, Fujifilm presented its revolutionary new home movie system at a photography convention in 1965: Single-8, which consisted of movie film 8 mm wide pre-loaded in a magazine that snapped easily onto the camera. Winning universal praise for its ability to make home movie more accessible than ever, Single-8 further established Fujifilm’s name in the global marketplace.
In Japan, a TV commercial for Single-8 featured dialog that became all the rage: “A simple magazine—great! Now I can film too.” The product was soon in use in many a Japanese household, and exports to Europe and the US soon followed. In addition to providing Fujifilm with excellent sales revenue, Single-8 played another important role. By becoming a hit overseas, it highlighted the potential of overseas markets for Fujifilm, and the company further increased its efforts to become a strong presence in the global photography market.
More from Fujifilm:
Fujifilm’s 4K lenses: changing the TV industry with amazing image quality ― Innovation
Watching on the big screen in a movie theater. On a flat-screen TV at home.
Motion Picture Products
Fujifilm provides motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries.
Digital Cameras
Fujifilm is one of the best regarded camera brands worldwide.
History
Since Fujifilm's founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
Fujifilm has developed a digital mammography system that can catch micro-calcifications, evidence that is difficult to detect through visual examination and palpation, to support the early detection of breast cancer.
Fujifilm's digital x-ray imaging technology identifies abnormal changes in women's breasts.
Click here for details
More from Fujifilm:
Fighting lung cancer
Fujifilm has brought image analysis technology to the front lines of healthcare practice as well.
The day diagnosis changed forever
The history of X-rays began with their discovery on November 8, 1895, by Wilhelm Röntgen. The era of diagnostic imaging had begun.
The medical diagnostic X-ray revolution: FCR ― Innovation
The history of X-rays began with their discovery on November 8, 1895, by Wilhelm Röntgen. The era of diagnostic imaging had begun.
Photographic film, of course, isn’t a product that a person can open and try out before purchasing it. Thus, a photographer’s choice comes down to trust in the brand. The packaging of film is its “face,” doing its best to instill this trust, and Fujifilm’s packaging in the 1950s had room for improvement in this area. Selecting a key color could help clearly distinguish the company’s offering from the competition. In addition, the packaging needed to distinguish effectively between color and monochrome films and clearly indicate its sensitivity and other important parameters. Therefore, any signature color had to harmonize well with colors signifying such differences and make film selection easier.
In the 1950s, having already achieved great success in Japan, Fujifilm was also looking to replicate this success overseas. To do so, Fujifilm needed a strong and distinctive image, and it extensively researched and considered various signature color candidates. The answer Fujifilm arrived at was green, for the following reasons:
1. Green has a bright, positive image. With its youthful feel, it was especially appropriate for Fujifilm at the time, as the company was growing and engaging in new initiatives. The vivid Fujifilm green also looked great in retail locations and proved to be effective in promoting sales.
2. Fujifilm’s market research indicated that green appealed to a large majority of people and was disliked by few. Importantly, green was considered a positive and attractive color in a large number of countries and cultures.
3. Further, green was considered to have the potential in global markets to give a creative impression and thereby help build a strong and appropriate brand image.
In updating its package designs, Fujifilm first used the new green on the exterior boxes of its 8mm and 16mm color film and performed further market research. Then, in the fall of 1958, Fujifilm began converting the packages of all its film products to green, starting with standard color film.
Thereafter, Fujifilm and the color green became increasingly connected in the minds of amateur and professional photographers, and this helped build a strong corporate image. Selecting and implementing this signature color proved to be one of the most successful marketing decisions in Fujifilm history.
More from Fujifilm:
Green started out… yellow?!
It was over 80 years ago that Fujifilm, then known as Fuji Photo Film, became one of Japan’s first manufacturers of photographic film.
Films & Cameras
The expressive richness of film wins the allegiance of many creative photographers even in the digital age.
History
Since Fujifilm's founding in 1934 as a photographic film manufacturer, we have expanded to become an innovative leader in a variety of business fields.
The History of FUJINON Lenses
In 1956, Fujifilm developed the first computer in Japan, which was able to process the mass calculations required for lens designing.
Binoculars
Fujifilm produces a full line of binoculars boasting high optical performance and reliability, from high-grade models for professional users to image-stabilizing binoculars, large binoculars, marine binoculars that are waterproof, lightweight and durable, and compact binoculars that are easy to carry.
FUJINON Lens
Advances in diagnostic imaging technology empower medical professionals to provide better care.
Going to the Moon(and-fujifilm)
The Fujinon lens, specially designed for outer space, heads toward the moon.
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