Search Engine Optimisation (SEO) remains one of the most essential marketing tools today, driving quality traffic to your website to improve conversion rates. An effective SEO campaign is the driving force to push your online business forward, helping you climb the ladder in SERP's (Search Engine Results Pages).
Ignoring SEO will result in you dropping in rank as competitors push their way in front of you, the last thing you want when trying to build a successful online business. This means that SEO is an essential factor when selecting an ecommerce platform.
BigCommerce offers a selection of SEO features, making it a top contender when selecting an ecommerce site to market your products to a local, national and international customer base. The demand of SEO is showing no signs of slowing down and is still an essential process for any company's online success. Some of the SEO important factors include content, back links, social media, mobile friendliness, meta data and site speed and navigation.
SEO is not an overnight success story, it takes time, patience and dedication. You need to ensure that you are complying to the guidelines of the top search engines, such as Google. You need also stay updated with the latest algorithms, ensuring that nothing on your site will hamper your ranking, causing you to drop in ranking.
With an understanding of SEO you will soon see that BigCommerce offer a complete range of features, starting with the platform being mobile friendly. Mobile users make up more than seventy percent of ecommerce sales. Since Google introduced “Mobilegeddon” a few years ago, they promote companies that are embracing the mobile user. The mobile friendliness of your site will simplify categories and product detail pages, making it more user friendly for mobile users. This comes standard and can save you money and time when it comes to your marketing campaigns.
Then there are your on page SEO strat4eigies, which includes headings, meta descriptions, page content, keywords, URL structure, page speed and navigation. These will all impact your ranking in SERP's, especially when it comes to category and product pages. BigCommerce puts you in control when it comes to implementing your on page SEO strategy.
Web page titles are used by search engines to rank pages. You have three options on how you edit your page titles on BigCommerce, the same with headings and meta descriptions, which ensures that your strategy remains consistent. You also have control over your URL structure, ensuring it is SEO friendly.
BigCommerce enables you to create a Sitemap with ease, which is basically a blueprint for your website. This is what search engines use to identify pages on your site for crawling and ranking. It provides information on the pages, videos, images and files on the site, along with the relationship between them. BigCommerce auto generates your XML site map for you, which saves time, offering easy access which you have full control and can modify if needed.
Website speed has grown in importance over the years. Users expect web pages to open in a matter of seconds. The faster your pages load, the higher your conversion rate will be. Website speed has played a role in Google's ranking algorithms for some time now. BigCommerce focuses on speed with a range of features to speed up your loading times and help you increase your ranking in SERPs. When it comes to the development of a new BigCommerce website, you may want to use a BigCommerce SEO expert to save you time, energy and money when it comes to putting your site together to achieve the best end results.
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