Gignal @gignal-blog - Tumblr Blog

Taming Trolls Through Content Moderation

Some brands and events might worry about letting their audience and customers share content, presented on screens, billboards and on their website, without content moderation. But what are the chances of getting inappropriate content on your screens? The quick and simple answer is, that as long as your event does not include beer and a truly passionate crowd, the chances are small. That would be events like conferences, do-good and other professional events, where people off course are passionate, but not in a “religious football fan” manner. If you on the other hand represent a big common brand, or sports and music - where liquor and passion will be present, the chances of having content, that would never be sent on a sober or calm day, are definitely present. In 2012 Gignal presented all the public audience buzz created at northern Europe's larges music festival - Roskilde Festival - on their stage billboards and on their website front page. The festival lasted a week, 130.000 people participated, over 500.000 unique visitors followed and engaged on the front page of Roskilde Festival, showing a real-time Gignal stream of the audience buzz across social networks. During that week, no posts or pictures were removed from the stream. People in general behave well, especially when they are using their personal profiles to post comments, and when the collective experience includes everyone participating.

In sports the chances are higher, because when your home team looses a game, you will of course feel sad or angry, increasing the chances of a harsh tone. Some might claim that those emotions are a part of the game as well, and therefor should be presented. I agree but to a certain degree. You should never share anything that will hurt other peoples feelings, so as long as you go for the ball - not the man, criticism is fine. As a host of conversations, whether you use Facebook, Twitter or Gignal, it is your responsibility to maintain a nice environment for everyone. So don´t let a few spoil it for the crowd! There are no right and wrong answers, it is entirely up to the event and brand (and the social network hosting your content) to define where the line goes. If you are not aware of how your community acts and which content they share, then research, and set the rules of engagement. As long as you can moderate your stream - which you can on Gignal, you can listen, look, learn, and delete when needed. More posts on moderation: How Twitter Trolls Took Over Fashion Week Guardian - Dealing with trolls: a guide photo credit: Shutterstock

Gignal at The Danish Journalist Festival 2012

Gignal once again had the privilege to present all the buzz created by the audience at The Danish Journalist Festival 2012, across social networks. This year Gignal's stream was presented on billboards at the conference and on their website, to show the - Social Stream. This allowed the audience outside the conference to follow the atmosphere, thoughts and the discussions amongst the audience - real-time.

And we got a nice little tweet as well - thanks @DjFagfestival!

#Fag12 #gignal #social

Real-time Journalism.

The medias attention are these days focused on the hurricane Sandy in New York, providing us with the latest news and pictures from the tragic event. But as a reader and social network user, you get a feeling when reading the latest articles, that this is old news, because the situation constantly changes and new updates occur. The Guardian are actually trying to bring a live element into some of their articles by providing frequent updates including videos and pictures, but still manually edited and still not real-time. News and static social media updates presented by the Guardian. In times like this where we want to follow an event rather than people, we cannot use our traditional social networks and relations, because they will probably not be where the actions is - or at least very few will. We want to follow and support the people in New York, what they are going through, their emotions, pictures and updates - live. Twitter users can search the tags #Sandy #NewYork or #Hurricane and see what people are writing - but only on Twitter, we are still missing pictures from Flickr, checkins with updates and pictures and Facebook updates. So to follow the event real-time you need to search several social networks. From Gignal's perspective, our news should be connected to a real-time stream, showing the latest updates from local eyewitnesses, combined with the latest news coverage from the media. The stream can be moderated so only high quality content is included, or it can show the voice of the crowd uncut. What's important is that we include the voice of the crowd - which most journalists already are listening to anyway, to get the latest updates and to verify sources and stories. Latest updates from citizens and users from Twitter, Facebook, Flickr and Foursquare. Have you seen any great examples of media combining real-time citizen content with their news coverage?

#sandy #newyork #hurricane #gignal

Museum Of The Future

I was invited to talk about the future of museums by the Danish Customs and Tax Museum on the occasion of their 100 year anniversary, and because they had decided to replace their physical museum with a digital experience, and to take the old museum and objects on tour in Denmark. This might seem like a very bold move, because can there be a museum without a physical space? I believe so, and as a matter of fact, making the museum digital and collaborative opens up a wide set of new opportunities to expand, scale and engage the audience in creating and sharing the entire experience. But before going in front of the camera, I researched the state of the museums around the world, to see how they approached the digital sphere, and to spot any signs of a trend or the future within this space. I did not find anything radical innovative, in terms of giving audiences a new museum experience using different media elements. There were incremental add-ons to the physical exhibitions, like MOMA's Century Of The Child or their Google Art Project, digital - yes, social and engaging - not really. My take on The Future Of Museums (in Danish). The Future Museum Experience How would the museum experience look like in the future, if we added these three digital elements: 1. Social 2. Global 3. Location based If we start with social, involving the audience to participate in the creation of their exhibitions, to collect favourite pieces, an era or a specific artist, that would create a "Spotify" for museums. Because if all art is searchable and usable, the audience could make "view lists", present and share their own exhibitions, allowing people to subscribe, and be updated if new content is added. In the same way as with music and fashion, the first movers could share their knowledge, not only to the art or museum elite, but to everybody. If people in general knows more about art and history, because they constantly expand their knowledge in a collaborative manner, there would be created more curiosity and an increased demand for the physical objects, in the same manner as music fans going to concerts, or when fashionistas purchase the must have of the week, online. Art is as scalable as any other passion - when shared by people! The second opportunity is to make exhibitions global, thereby scaling the experience and again increasing the demand for the physical objects and the museum hosting it. In the same way as music, books and fashion is globally shared and purchased online - so should art, history and exhibitions be. Do I really need to go to New York to see MOMA or to Denmark to see Louisiana? The experience will off course not be the same, it will be different, because you can add more layers to an object if it's digital. So if I want to se a sculpture, I can view from more angles than at the museum, I can see it from the ceiling, I can zoom in and most interesting the artist or curator can add online information. If I viewed a piece from the Pyramids, I could see a picture or video of the exact location, where it was found, watch how people looked and lived at that time. I could also see the archaeological process from locating the findings, excavation to preserving the item. If it's just a small piece I can see the entire picture of how it used to look like, and I can browse to other object that are related, while hearing the history in my earphones. Some of the interesting initiatives you can experience today are at Guggenheim, which are quite far with providing a digital experience. They enable people around the world to view some of their exhibitions and other information, and they are even doing some minor social moves, with their blog and live chat. With Soundwalk you can randomly walk the streets of Manhattan and get information about the building you are standing in front of. Intel has made an interesting but narcissistic exhibition with The Museum Of Me, where people can experience themselves, their Facebook content and "friends" in a virtual museum, an example that could be used in more scenarios. Looking at the museum experience from a location based angle, we should reverse the picture. Why not turn cities and locations into a live interactive museum, by adding information, history and objects to the original location. So if I'm Vienna, I will put on my earphones and saunter through the city, when I pass a spot I find interesting I can add a visual experience, by holding my smartphone up in front of a building or square, and see which artifact's that are connected to this spot, using augmented reality. I can also hear the shared whisper of people that passed by before me, by looking at my smartphone display I can get a social media stream showing what people wrote about this experience, artifact or piece of history, as well as I can add my perspective and pictures, to make the experience even more real-time and social. These are just some of the opportunities, museums can use to amplify and share their exhibition in a digital world. If I cannot go to a museum or back in time - art and history should come to me. I look forward to a future where an exhibition is independent of geography and means, because art and history should be accessible to everybody, everywhere. /natasha photo credit: Flickr/anacarina

Why Brands Should Focus On The Interest Graph

There is an increasing focus on peoples interest graph, and thanks to Twitter we have a relation to people, because we share an interest, and not necessarily because we have met them or are related. This is also the difference between our social graph and our interest graph. People we have an interest in, or are related to, compose our social graph. Our interest graph on the other hand are things we have an interest in. Many brands are interested in knowing their customers social graph - the people we know or have an interest in knowing. But it is actually more valuable to know your community of customers and stakeholders based on their interest graph - since the interests we share tells brands more about what we regard as value in a conversation or commercial relation. What Do People Want To Talk About? If we take a look at the relevance of a social graph, i.e. the people we have a social relation with, it is a minor percentage that share our interests, unless it covers normal life activities as food and living. But how many of the people you know on Facebook also shares your passion for vintage watches, tennis or even social media? If you compare the social graph relevancy to the people you are connected with on Twitter, Pinterest or Quora, there is a difference in our social ties, because we are connected based on our shared interests - which compose our interest graph. We don't necessarily know each other, in other words we do not have to comment on birthdays, newborns or day to day life. The small talk is exchanged with a focused conversation, about the stuff we care about. We are a social species, so the relations we have based on an interest, might be extended to a regular social relation, if we get to know each other online, and even better if we meet in real life. This is what we do when we meet people, we examine shared interests, our network and other ties that might create a stronger foundation for our connection. When social meets interests, and vice versa, we have a stronger relation, because it is based on more relational aspects. For a brand or company wanting to tap into their community, the value of their stakeholders interest graph is much higher than our typical social ties such as family, high school sweethearts or past and present colleagues. This value can be cultivated to increase the viral spread surrounding a brand, their products and more important their unique expertise. Static Versus Dynamic Relations. Our social graph is far more static because it is based on a relation, and they tend to last longer than interests - luckily. Our interest graph is dynamic, representing changes in our lives, when we get a new professional focus, when we get children or a new hobby. This dynamic and real-time information is crucial for brands to know and understand, in order to reach their customers with relevancy rather than randomness. Understanding peoples interests on Facebook is a challenge, because it is hard to filter the social talk from the interest talk, and Facebook knows that. Twitter is leading the race on the interest graph, but Facebook will undoubtedly do what they can to take the lead. Facebook already gave their users the option to follow or like a person or company, instead of becoming friends. Facebook still needs to qualify what we talk about, not only in order to increase their add value, but also for their users to relate based on interests. If you want a relation based on your interests, Twitter is still much more accessible when it comes to finding people or tags, that represents your themes. Consumers Want Valuable Ads. According to comScore, 75% of online shoppers say every retailer should offer tracking information on their purchases, which indicates that consumers want more value when receiving adds and offers. There is also a difference in how social networks collect interest data. The explicit interest data is utilized by services like Pinterest where a user manually shows their interests. Amazon on the other hand is a good example of how brands can provide implicit interest data, by showing the books other people bought, after buying yours, or if you like this book - you might also want these. Gignal Is Based On A Brands Interest Graph. Gignal gives brands and events the possibility to collect and present social network content produced by their audience, based on an interest, such as the brand or event name/tag, or the themes related, hereunder product names, knowledge or discussions. This has several benefits, it drives the social network traffic to the brand that now hosts the conversations, instead of handing their buzz out to the social networks, to have and to hold. Users will see the entire interest talk, and not only the narrow angle from their own social network profile, you don't even need an account to follow the buzz, and you can see it across various social networks from Twitter, Facebook, pictures and check-ins. Focus On The Ball Not The Man This is why brands should focus more on their customers interest graph rather than their social graph, because it gives them the knowledge about what their audience is talking about, and what they want to talk about. Brands should examine their role as a media company towards their customer, so why not tap into the source of inspiration that can lead to a valuable social profile - giving customers signal rather than noise. photo credit: flickr/batmoo /natasha

#gignalism #interestgraph

#RFmoment

Engagement creates conversations - conversations creates communities.

Gignalism

Saturday Is B-day!

This evening Bruce Springsteen will be ruling Orange Stage, and we will cover it on Gignal. If you can't be at the concert, follow the audience experience on Roskilde Festival's website. Tag your tweets and pictures #RF12 to be a part of the conversation. We also cover Orangefeeling on Facebook and Foursquare check-ins. Look forward to share this Saturday at Roskilde Festival, presented by Gignal - shared by the audience.

#RF12 #gignalism #Live

Social Buzz On The Billboard.

Thursday Gignal was on the billboards at the Orange and Arena stage, where all the social media buzz produced by the audience got presented. People had waited for days to finally enter the music zone, and after the gates opened at the Arena stage at 5 pm, thousands of people ran towards Orange scene. This was a very proud moment for us - seeing Gignal in action in front of thousands of people, looking up at the screen, while they took pictures and tweeted to be a part of the conversation. After weeks of intense work, where everyone in the team contributed day and night, this is the moment that makes it all worth fighting for. Dear team Gignal - Dalia, Jacob, Anna, Hila, Michael, Kristian, Amr and Jacob - thanks for making this happen!

#rf12 #gignalism

Ready To Rock At Roskilde Festival 2012!

Finally it became Thursday. This is the day everyone at Roskilde Festival have been waiting for. Today the music will begin! Up until now the audience have been enjoying camp life, hanging out with friends, hosting parties with lots of different music - for everyone, everywhere. Gignal have been in the field to report from all corners of the festival since the festival started Saturday, from Roskilde Festival’s official Twitter account @orangefeeling. When ever people shares public pictures and posts on Facebook, Twitter, Flickr and Foursquare - Gignal collects the content based on the #RF12 tag and geolocation. Gignal have presenting all the audience social media buzz on Roskilde Festival’s front page and on the billboards at the scenes. 130.000 people are attending the festival, and at least as many are following the festival from around the world. Gignal allows you to follow the real-time audience buzz, and you can tune in on the conversation by using the official tag #RF12 The expectations are high, the program is filled with amazing artists, everyone are ready to rock!

#rf12 #gignalism

Gignal engaging the audience at Roskilde Festival 2012 - sharing festival life!

Team Gignal arrived Saturday to report from the field at Roskilde Festival 2012. Our mission is to engage the audience inside and outside the Festival, to amplify the festival online. We have been reporting from all corners of the festival since the festival started on Saturday June 30th. from Roskilde Festival’s official Twitter account @orangefeeling. When ever people shares public pictures and posts on Facebook, Twitter, Flickr and Foursquare - Gignal collects the content based on the #RF12 tag and geolocation. The content produced by the passionate community is presented on Roskilde Festivals front page, and on billboards at the stages. Here are some of the moments we captured. Black Tie Beach Project by Charlie Todd

Love is in the Air- Roskilde Festival

The moving Bodega- "The Golden Lady"

Follow Roskilde Festivals front page for all the live action, made by the audience - for the audience.

#RF12 #gignalism

Gignal on Roskilde Festival 2012 - Contribute with your ideas!

Are you a Roskilde Festival loving developer? If so you might get lots of ideas for improvements and features, when you see the billboards at Roskilde, or follow the social media buzz presented by Gignal on Roskilde Festivals front page. And we would love to get your ideas. Any ideas can be executed on our Github repository here.

And if you want to talk to us about it first, feel free to contact me - natasha at gignal dot com. We present all geo-tagged and #RF12 tagged content created for Roskilde Festival from Facebook, Twitter, Flickr and Foursquare. For non techies - just relax share your buzz but remember to add the official tag for Roskilde Festival - #RF12. We hope you love Gignal on Roskilde Festival - and the contagious atmosphere flouting out the stream. We are at the festival, so ping us at @orangefeeling or @gignal - if you want a doze of festival buzz.

#gignal #rf12 #github

Gignal and the audience takes you real-time close to Roskilde Festival 2012.

Roskilde Festival - Northern Europe’s largest music festival, will take place from June 30th to July 8th in Denmark. 130.000 people will gather to celebrate their passion for music and to socialize with other music lovers, and at least as many will follow the event online. People around the world will this year be able to tune in on the festival’s front page, where Gignal will share a doze of that unique festival feeling. Gignal shows posts and pictures, shared by the audience across social networks, using the official #RF12 tag. All about music and being social. Roskilde Festival is all about music, but the social aspect is also key to the entire experience, which is where Gignal comes into play. Gignal amplifies the voice of the audience, in- and outside the festival. Gignal allows Roskilde Festival to collect and present all the buzz produced by their passionate community, otherwise lost if not simply spread across the various social networks. Where traditional media tries to convey the festival feeling, the audience share their true authentic and real-time experience. When we see those real-life pictures, or read the posts from people standing in front of the stages, it makes us wish we could be there in the sun, surrounded by happy people and magnificent music. Get your buzz on the billboard. Gignal collects and presents all the content shared by the audience across social networks, on Roskilde Festival’s front page and billboards at the stages. The audience only needs to add the official tag #RF12, or turn on geo-tagging, to get their posts and pictures from Facebook, Twitter, Flickr and Foursquare check-ins, visible on Gignal’s stream. Let the audience do the talking. There is a general trend within sport and music that cultivates users to report while they witness defining moments, and broadcast them on their preferred social network. Gignal supports this crowd behavior, by collecting the buzz that people already share in public. So when people tweet a picture and add the #RF12 tag or enable geo-tags from their location, the content will automatically be presented on the festival website and screens - through Gignal. If you want to see what is happening right now at Roskilde Festival in real-time and in real life, you no longer have to search on various social networks, but simply go on the festival’s website and see all the social network content - brought to you live by Gignal.

Get Your Buzz Out Loud!

Search any given branded hashtag on Twitter from your favorite shoe brand, music band to your soccer team, and you will see people talking about it. Try to Google the tag or brand, and you will see videos, pictures from various social networks, posted by users, consumers and fans all over the world. Having conversations around your brand is what any company dreams of, but yet only few uses it for much other than support issues and marketing surveillance. Data is the currency of the web, and the more traffic you have the better. The problem is that most of the content produced by a global audience is spread across social networks, and not owned or utilized by the brands or events. Gignal solves this in various ways. First we store the branded buzz, otherwise lost when it’s out of the social network cache. For Twitter that is a few days and Ftwo days and Foursquare 2-4 hours.? Second we allow the brand to host audience conversations, so if you want to see what people are posting across social networks about Coca Cola, Superbowl or Radio Head, you go to their website to see the real time stream. This will also drive traffic to the brand website instead of to the social networks Third we present the content in streams that engage and entertain, and more esthetic than the average stream. We also allow brands to use their design guidelines when setting up Gignal, to match their corporate identity. And finally we measure, when people are posting content, what they are posting and how much content they produce on every social network. This gives a brand or event the opportunity to amplify their buzz, by claiming it, hosting it and presenting it. People trust other people more than brands, so by letting customers tell other customers whats so great about your brand, or let them share their defining moments - trust is build, especially when it’s the brand that proud enough to buzz out loud! More posts on sharing: To Share Or Not To Share! Photo credit: flickr/biccc

#brand #viral

To share or not to share?

Fans love to engage with their favorite players, and some sport clubs like the Giants encourage their players to do so through Twitter. The benefit is that fans feel more related and more updated, which makes them able to tell a story to friends and other fans - making the game viral. Sadly some sport organizations are going against the opportunity of user engagement, and instead trying to prevent players from engaging with their fans. When fans are at the stadium or watching the game live on TV, social media is a part of their cross media experience. The comments can be roars when a player scores a goal and personal opinions. Recently a team player shared a comment on Twitter, using foul language about the judge conduct in a game. This immediately made sports clubs create new guidelines, on how players should communicate, and thereby inhibit players the use of social media channels.The players on the national Danish football team have been prohibited from communicating with their fans on social media. Even more surprisingly the London Olympics have made terms for ticket holders saying that the audience is not allowed to share pictures, sound or video publicly. In other words no pictures or videos on Twitter, Facebook, Foursquare or any other social network. This is hopefully a sign of an immature digital perception, that will change over time when savvy events shows the way for the Olympics and other analogue events. Moderation will always be necessary, but trying to prevent people from sharing their stories, will mean less PR and will eventually affect business. Gignal helps events host and facilitate their community content, by aggregating what people are sharing across social networks, so you can tune in on any given community of passion, whether it is events, brands or individuals wanting to show and share their buzz. It is hard to see the point of these restrictions. Yes you might loose control, but over what? That players are expressing their emotions, or people sharing their defining moments with others. That’s being social baby, a core feature of human behavior and a very good way of making money - just saying! More posts on user engagement: Five Ways To Amplify Sport Events

#sport #engagement

7 Steps To Amplify Your Social Media Buzz

So you acknowledged that people around the world are constantly talking about your brand, your product, your event or your line of business. All this data gets lost if we don't save it, and as a brand you want to claim your buzz. So if anyone wants to see what people around the world are writing about your brand and the pictures taken, not only on one social network, but across the most used social networks - you should be presenting it, on your website and on screens at the office, in the foyer and on billboards. Just spread the word! After creating your Gignal stream, either on your website on the front page, under a "live" menu, or on physical screens, you are now ready to optimize your viral buzz. How To Optimize Your Gignal 1. Choose one event tag, and a few for misunderstandings and misspelling. Announce the tag(s) to your audience. 2. Let your audience, fans and stakeholders know that you are collecting and presenting all the buzz they are producing (we love to see ourselves in public - not you of course, but everyone else) 3. Pictures says more than a thousand words. Take some nice pictures showing some atmosphere and nerve, making the audience curious to see and click on more. 4. Create valuable content. What can you give of value to your audience, whether it is teasers before and event, information that makes their lives easier or even some good old fashion humor (requires that you are funny by nature off course). 5. Engage your audience through the stream. Ask questions, give them challenges like "the most loving picture" or "tweet and jump" - you got the picture, something that makes us want to play, with our media and on behalf of your brand. 6. Recognize your "super users". People who are fans are also the best ambassadors - motivate them to contribute even more by using a basic reward - recognition! 7. Take your own medicine. Produce content, have your co-workers, bosses and any one else on the payroll contribute - waves needs to be initiated. Nothing left to say but go - Share Your Gignal! Want to know more about Gignal read the basic and techie description here. Need yet a dose of Gignalism, grab it here: There Is No Past & Future - There Is Just A Stream.

#gignalism

Cinco posibilidades para amplificar eventos deportivos.

La industria deportiva aun se encuentra renuente para utilizar los medios de comunicación sociales, con el propósito de amplificar eventos y para compartir la experiencia social en estadios y con el resto del mundo. La potencial es notable y alienado en la entraña del deporte, lo cual es, captar la pasión en las comunidades que participan en los eventos deportivos. Imagina estar en el estadio, absorbiendo el momento del ambiente que en décadas ha juntado a cientos de espectadores desde los tiempos de los gladiadores. Lo que estamos experimentando es la relación colectiva con la gente que compartimos el momento y pasión online u offline. Las relaciones colectivas suelen ser tan poderosos para la gente como la relación con nuestra pareja o amigos mas cercanos. Es la relación colectiva que en Gignal queremos apoyar, comprometiendo la audiencia en locaciones físicas y en el mundo. Ya estamos en el 2012 ¿Que puede hacer los clubes deportivos y eventos, para amplificar ambiente colectivo y atraer las audiencias? Desde la perspectiva de Gignal, hay mucho que se puede lograr con o sin nuestro stream. Aquí cinco naranjas dulces que solo esperan ser recogidas. 1. Micro reportaje Ya no solo es la televisión y la radio que reporta en vivo desde los partidos y eventos. Los reporteros mas activos es la audiencia con miles de móviles y ansiosos de comunicar el ambiente vivido, las emociones y definir el momento a través de redes sociales. La audiencia comparte sus experiencias a través de fotos, vídeos y actualización de estado. Todo visto por sus amigos e hinchas fuera del evento, que no pudo comprar billete para la entrada al partido. Es algo clave involucrar a la audiencia que ellos son como los reporteros parados en primera fila de la cancha. Interactuar con el equipo, los jugadores, el entrenador y el evento. Ahora encontramos los jugadores estrellas por Twitter y Facebook pero mucho mas se puede hacer para que la audiencia comparta su experiencia. A través del stream de redes sociales por las pantallas en el estadio, la audiencia puede observar su participación colectiva y que a la vez, los hace conscientes de su función como micro reportero. La audiencia que sigue el evento desde sus casas pueden seguir los medios sociales online, como si estuviera ellos presente en el evento. 2. Cross media experience En el estadio, la audiencia hace varias cosas a la vez aunque estén observando el partido. La audiencia sigue el espectáculo en la cancha, en la cartelera, en sus móviles y en las pantallas en la tribuna. En casa la televisión, el ordenador o la radio están encendidos a la vez. Aquí los hinchas acceden a la información y pueden interactuar con otros hinchas en redes sociales. El stream del medio social no esta en competición con la televisión o la radio. Antes lo contrario, esto presenta el ambiente en vivo de la audiencia mucho antes que los grandes reporteros, haciéndolo un complemento para el cross media experience. 3. Entablar las comunidades de pasión Los equipos de fútbol describe el jugador numero 12 como la audiencia. Si la audiencia esta excitados y aplaudiéndole a su equipo, ellos ya les confiere poder a los jugadores. A través del stream en las pantallas en el estadio, el entrenador puede enviar mensajes a la audiencia y así ellos hacer bulla en momentos cruciales. Los jugadores del equipo pueden enviar mensajes antes y después del partido, para crear el buzz y darle las gracias a la audiencia directamente. Es un poder increíble al incluir a la audiencia. Al fin de cabo, se trata de estimular comunidades de pasión y crear una experiencia social memorable. 4. Social media stream. Antes, durante y después del partido Mientras de juega, muchas veces lo podemos ver por live stream video, pero muchas veces equipos de deportes se olvidan que los hinchas constantemente hablan sobre su equipo, juegos que viene y sus expectativas. Seria facil y obvio para los equipos de deporte tener un espacio “Live” en su pagina web para que sus hinchas pueden hacer click y ver en real-time producido por hinchas a través de redes sociales. Gignal suministra un widget, haciéndolo fácil para los clubs poder presentar geo tag y hashtags que proviene de redes sociales en la pagina web del club. No solo es fácil para los hinchas buscar el buzz, también atrae el trafico de las redes sociales al partido y evento, envés de quedarse sin tocar dentro las redes sociales. 5. Real- time marketing Cundo los hinchas hacen check-in a los estadios, escriben en un tweet o tomar fotos sabemos que son basadas a través del geo tag. Esto es el tiempo ideal para la venta de mercancías, billetes y otros bienes para una audiencia apasionados. En el momento del partido, es mas fácil vender billetes para el siguiente campeonato o mercancías y bebidas después del partido. Algunos clubs ya están aprovechándose de esta posibilidad. Uno de ellos es Real Madrid, que han incorporado la comercialización a móviles. Con Gignal, los clubes deportivos pueden presentar estas ofertas por tiempo limitadas en pantallas del estadio alcanzando y cautivando la audiencia, que están mas propuestos a hacer click para comprar, mientras se vive el ambiente en ese mimo momento. Read this blog post in English.

#Gignal #gignalism #spanish

Trending Blogs

Recently Viewed Blogs

Gignal