The Uri series for Santos Bravos is so weirdly formatted. There's like no storytelling, no connection between the episodes, and the editing is very irregular. At times it just feels like the goal of the show is to brag about the company rather than to show the group.
It's a failure when a regular interview does a better job at showcasing the group and its strengths rather than content created and edited by the company itself to promote the group.
I know there's been some discourse about the group's marketing, and I don't think it's all that bad. But the storytelling and brand making part of it all is very lacking, and this goes back to the reality show format and timing.
People are not tuning into Santos Bravos thanks to official content from the company; they are tuning in from external interviews/programs and the lives from the guys themselves. That might work for now, but it's not sustainable.
