Prosodic

Prosodic is changing how media is planned, targeted, and measured on the social web. Prosodic is audience analytics in real-time. Our software helps brands and agencies target the right social media content to the right audience, at the right times.

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Great post by my friend Greg Meyer

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Prosodic is a proud sponsor of Blogwell NYC! Join us for eight great case studies from the best social media programs at large corporations, including Visa, BestBuy, FoodNetwork, GE, Dow and Avon.

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Key findings from a report by Spredfast, a social business software provider for corporate social media management:

Companies are expanding social engagement opportunities through increased publishing and activity. While a few companies published more than 155,000 messages that garnered over 250 million interactions, the average company published 4,924 messages.

Social media is no longer one person’s or one team’s job. On average, 29 people are participating in social media programs within a social media management system (SMMS) across 11 business groups and 51 social network accounts. 

Social media is allowing companies to communicate directly and reach an “opted in” network like never before. Companies have an average social network size of 1.8 million people with an average potential social reach of 47 million impressions over one quarter. 

Publishing is heavier on Twitter, though engagement on Facebook is higher. Companies are publishing an average of 50 messages per day on Twitter as compared to 16 messages per day to Facebook. However, Facebook yields 549 engagement interactions for every message published while Twitter yields 60.

Corporate social programs are multi-channel efforts that require employees to participate in a variety of roles. Companies are expanding social beyond simply the marketing or customer service teams, and engaging internal subject matter experts in social activity to deliver relevant, interesting content to audiences.

Via socialmediatoday.com

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Prosodic is proudly sponsoring - and giving away cool garb - at BlogWell New York on September 12, 2012. BlogWell features 8 great case studies on the best social media programs for large brands. Click the link for more info....http://bit.ly/U6Pvaf

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TV watchers are multitasking. That gives marketers opportunities for integrated cross-channel targeting. Which is marketing-speak for 'cool new ways to reach your audience'. Take a look at the trend from this eMarketer report...

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“Information is free. Insight is expensive. Action is priceless.”

Prosodic - Changing how media is planned, targeted, and measured on the social web.

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Puget Sound Business Journal profiles Prosodic Founder and CEO Leigh Fatzinger

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How to Leverage Facebook’s New ‘Targeted Page Posts’ Feature

This week, Facebook announced some exciting new functionality for Page Administrators called Targeted Page Posts. According to an article published on AllFacebook.com, Facebook stated the new features would:

…allow advertisers to more efficiently reach the right fans and increase the relevancy for people when they see page Posts in their news feed, which overall leads to increases in engagement rates for page posts.

Using the new feature, Page Administrators can segment post audiences by a number of criteria, including Age, Gender, Interested In, Relationship Status, Education and Workplace, in addition to Language and Location, which have been available since 2009.

The vast majority of Facebook pages do not have audiences large enough to fully leverage this level of segmentation. However, for pages with large Fan bases and well defined gender and age splitting, this segmentation can be very powerful.  Once they’ve had the opportunity to test content specifically for a segment, the next question brands will ask is: when is the best time to target content to the selected segment or segments?  

Since March, Prosodic has offered predictive targeting that enables a brand to determine when an audience segment is most likely to engage with content up to seven days in the future. Now, brands can gain even more benefit out of Facebook’s Targeted Page Post feature using Prosodic’s Audience Targeting module.

Below is a view of the Prosodic HeatClock™ module for a large luxury retailer. For Wednesday, August 8, 2012, Prosodic predicts the hour of highest audience engagement for the female segment as 4:00pm, as shown on the left HeatClock. For males, the 11:00am hour will produce the highest audience engagement, as shown on the right HeatClock.

 With the combination of Prosodic and Facebook’s Targeted Page Posts feature, brands can fully leverage this exciting new level of audience targeting and segmenting to deliver the most engaging content, to the right audience segments, at the right times.

Want to learn more about Prosodic Audience Analytics in Real-Time? Sign Up for a Demo Today!

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We have made a number of enhancements to the Prosodic dashboard today. Log in to check them out!

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Facebook Talking About This (TAT) Metric – Now on Prosodic

Today, Prosodic is integrating some new metrics and data visualizations to the dashboard: the Talking About This metric, as well as two sparkline visualizations showing the day-to-day change in both Page Likes as well as Talking About This (TAT).

Facebook defines the Talking About This metric as:

The number of people who have created a story from your post. Stories include:

Sharing, liking, or commenting on your post

Answering a question

Responding to an event

Talking About This is a critical metric to understanding how your audience interacts with your Facebook page after the initial Like. Next to the Page Likes and TAT metric, we’ve also integrated a sparkling graph showing the change in Page Likes as well as the change in Talking About This day over day.  The combination of Talking About This, as well as the Sharing activity of each Post, is a good indicator of the virility of your content, and ultimately, the overall health of the active audience on your page.

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Coverage from All Things D on Prosodic's seed round

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Coverage from The Next Web on Prosodic's seed round.

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Prosodic Completes $1.4M Seed Round Funding

SEATTLE, May 15, 2012 – Prosodic Inc. (www.prosodic.com), the first software platform that brings predictability and insight in optimizing owned Facebook content, today announced it has completed a $1.4 million seed round of funding.

Seed round investors include Bellevue, Wash.-based venture capital firm Ignition Partners, as well as several angel investors, including David Remer, CEO of Remer Inc., and Gary Vaynerchuk, co-founder of Vayner Media and New York Times best-selling author.

“Media companies, brands and publishers now have the ability to reach their Facebook audiences with far greater precision, at times when they’re actually online and interacting with Facebook,” said Leigh Fatzinger, CEO of Prosodic. “Prosodic uses real-time predictive analytics to determine when audience segments are most likely to interact with content, providing measurable lift to earned, owned and paid media on Facebook.”

The Prosodic platform, designed for media companies, brands and publishers with substantial Facebook audiences, is currently processing social performance data for more than 330 million Facebook Page Likes and increasing the value of brands’ advertising and engagement on Facebook by allowing them to better target when their audience will be online and responsive. Through the use of the Prosodic platform, brands such as Discovery Communications have realized a 70 percent increase in interactions, a 46 percent increase in post impressions, and a 42 percent increase in click-through rate as a result of using the platform to plan, target and optimize Facebook content.

Prosodic has been categorized as “social performance” software by industry analyst Jeremiah Owyang of Altimeter Group. He recently stated in a blog post on Web-Strategist.com, “The noise is becoming deafening with everyone from consumers to brands all shouting in social that targeting is needed to cut through the noise. Those that deploy volume quickly find they’re part of the noise, and get cast by the wayside.”

Prosodic offers brands the ability to monitor conversation performance as it happens, as well as to anticipate audience presence and content performance up to seven days in advance through predictive analytics and behavioral intelligence.

Leigh Fatzinger will be moderating a panel titled “How to Have a Conversation With a Million People at Once” for Likeable U during Internet Week in New York City on Tuesday, May 15 at 10 a.m. EDT.

About Prosodic 

Prosodic, Inc. develops patent-pending social media predictive analytics software for brands. The easy to use Software as a Service suite enables brands to determine when, what type, and how much content to present to their audiences, in real-time and up to seven days in the future, for maximum exposure, interaction and sharing. The company was founded in 2011 and is based in Seattle, WA. For more information, or to schedule a free demonstration, contact Prosodic at www.prosodic.com or via email at info (at) prosodic (dot) com. Find Prosodic on Facebook at Facebook.com/GoProsodic and follow Prosodic on Twitter at @GoProsodic.

About Ignition Partners For more than a decade, Ignition Partners has helped entrepreneurs in the Northwest and beyond build innovative, category-defining businesses. The firm invests in cloud-computing, big data, mobile and consumer companies and leverages the deep operating backgrounds of its partners to help start-ups scale. Past and current Ignition investments include Xensource, Splunk, Heroku, Pure Networks, Hipmunk and DocuSign. To learn more, visit www.ignitionpartners.com or follow us on Twitter @ignitionvc.

Media contact:

Liz Kelley Waggener Edstrom Worldwide [email protected] 512-527-7027

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Gender Targeting Content To Your Facebook Audience

Each time a user signs up for Facebook, they are asked to specify their name, email address, date of birth…and gender.  Gender is one of the unique attributes of the Facebook platform not initially tracked on other platforms, including Twitter.

For brands growing their Facebook presence, gender specification on Fan pages is an important tool to understand the effectiveness of Facebook as a marketing channel. Facebook Insights aggregates and tracks the gender of Fans (or Likes) and presents the results as a percentage split between males and females. As a total audience, Facebook’s 845 million users trend female, according to a study published by the Pew Internet and American Life Project. But because every Facebook page is unique, gender percentages vary greatly by Page.

In many cases, the gender split of Facebook Insights validates the target audience of the brand. That said, what if a brand wishes to grow or shift perception, consumption, or influence from one gender to another? A brand could purchase Facebook advertising targeted at the gender the brand wishes to grow or shift. Using this strategy, the number of fans in the target gender may increase. However, there is also a risk this strategy may have little or no impact on changing perception, consumption or influence. Here’s why:

‘Facebook Insights’ Gender versus ‘Active Audience’ Gender  

Facebook Insights presents Page admins a gender breakdown of the total page audience. While this is an important metric, it is not necessarily a metric that exposes an audience’s willingness to act on content published by the brand. For that, Page Admins need to understand the gender activity of what Prosodic terms the Active Audience. The Active Audience does not just observe page content; they Like, Comment, or Share content published by the brand over time.

Within the Prosodic platform, brands can view charts that show the difference between the Facebook Insights Audience (in this case, 72% male, 28% female) and the Prosodic Active Audience (79% male, 21% female). On these charts, the data indicates there is an opportunity to target content to the female audience, as Active Audience females are not interacting with content proportionally to the total audience.

There are several best practices for directing content to a gender, by shifting language subtly to the targeted gender, as well as being more direct by using language such as, “Hey ladies…”  In addition, brands can use Prosodic to target gender by time of day and day of the week.

In addition to post time, volume, type, and frequency, targeting content by gender offers brands an effective way to drive audience engagement, as well as brand perception, product consumption, and audience influence.

Want to learn how to effectively gender target your Facebook content? Request a free demo of Prosodic today! 

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Predictive Analytics Helps Discovery Communications Increase Social Media Click-Throughs by 40%

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) and Prosodic, a social media predictive analytics platform, just released the results of a two-month pilot program leveraging Prosodic’s actionable social media intelligence and Discovery’s in-house social media team and high-quality original digital and video content. The pilot was conducted across six Discovery-operated Facebook pages with over 15 million “likes.”

Prosodic’s Software as a Service (SaaS) platform analyzes large volumes of social media data in real-time, enabling brands to optimize post type, frequency, and timing, as well as target specific audience segments for maximum engagement and interaction.

Discovery Communications, which operates 75 Facebook pages with a combined 47 million “likes,” presented the results of the pilot yesterday at the Internet Summit in Raleigh, NC. Highlights from the presentation include a substantial increase in engagement across Facebook pages as a result of utilizing the Prosodic platform, in combination with compelling, strategically selected Discovery content:

72% increase in post impressions

46% increase in fans interacting with posts

In addition, by using the platform to optimize and target Facebook posts containing relevant links, Discovery realized a 40% increase in clicks to its owned and operated web properties, includingDiscovery.com and TLC.com.

“Because each of our 70-plus Facebook pages has a unique audience with selective interests, accurate targeting and optimization of content has always been a challenge. There are simply no averages across an audience of this size,” said Matt Crenshaw, Vice President of Marketing & Analytics for Discovery Communications. “With the Prosodic actionable analytics platform, we now have the intelligence to increase engagement and click-throughs based on the unique nature of each Facebook fan page and our audiences’ content preferences. The results of the pilot were extremely positive.”

“We could not be more pleased with the results Discovery achieved through the two-month pilot,” said Leigh Fatzinger, CEO of Prosodic. “Our goal is to help brands take the guesswork out of posting to social media channels and deliver highly engaging, relevant social media content like Discovery’s to their audiences at the best possible time.”

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 142 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About Prosodic

Prosodic is a social media predictive analytics and content intelligence platform for large brands, agencies and publishers. Working with leading brands, Prosodic’s software solution provides actionable analytics and content intelligence in real time. The company was founded in January, 2011 and is headquartered in Seattle, Washington.  For more information, please visit www.prosodic.com, on Twitter at twitter.com/goprosodic or on Facebook at facebook.com/goprosodic.

Contacts:

Amber Harris, Discovery Communications 240.662.5235 amber_harris (at) discovery.com

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Prosodic is now listed on oneforty, the social business software hub.